Hasbro partners with Legendary for Street Fighter toys
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 02 2026
0mins
Should l Buy HAS?
Source: Newsfilter
Hasbro Inc. has seen its stock rise by 5.09% as it reaches a 52-week high.
The company has formed a new licensing partnership with Legendary Entertainment to launch a line of toys and collectibles for the upcoming live-action Street Fighter movie, set to release on October 16, 2026. This collaboration is expected to engage fans globally and enhance Hasbro's brand visibility, leveraging Legendary's expertise in transforming beloved IP into cultural phenomena.
This partnership not only honors the legacy of the Street Fighter franchise but also positions Hasbro to capture significant market potential, driving sales growth in the toy market and strengthening its competitive position in the entertainment product sector.
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Analyst Views on HAS
Wall Street analysts forecast HAS stock price to rise
9 Analyst Rating
7 Buy
1 Hold
1 Sell
Moderate Buy
Current: 95.070
Low
90.00
Averages
95.71
High
100.00
Current: 95.070
Low
90.00
Averages
95.71
High
100.00
About HAS
Hasbro, Inc. is a game, intellectual property (IP) and toy company. The Company delivers play experiences to kids, families, and fans around the world, through physical and digital games, video games, and toys, among others. Its Consumer Products segment engages in the sourcing, marketing and sales of toy and game products around the world. Its Wizards of the Coast and Digital Gaming segment engages in the promotion of the Company's brands through the development of trading cards, role-playing and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development and production of Hasbro-branded entertainment content, including film, television, children’s programming, digital content and live entertainment focused on Hasbro-owned properties. Its portfolio of brands includes MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Mattel and Hasbro Face Industry Challenges
- Mattel's Growth Outlook: Despite a lackluster 2025 for the toy industry, Mattel (MAT) has achieved nuanced growth across its core toy portfolio, with analysts expecting benefits from deferred KPop tailwinds in 2026, particularly due to its doll-heavy product lineup.
- Film Box Office Expectations: Mattel's film slate presents a mixed outlook, with analysts viewing Masters of the Universe as the likely winner for 2026, projecting a box office of approximately $140 million, although this contributes only a low-single-digit percentage to Mattel's EBIT.
- Hasbro's Challenges: Hasbro (HAS) faces a potentially choppy 2026, as the success of Wizards of the Coast and Monopoly Go! creates tough comparisons, especially with waning interest in the Monopoly game.
- Ratings and Price Targets: Analysts assign an Overweight rating to Mattel with a $19 price target, indicating a 19% upside, while Hasbro receives an Equalweight rating with a $98 price target, reflecting a 3% upside, highlighting the differing market outlooks for the two companies.
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- Significant Revenue Growth: Lego achieved a revenue of 83.5 billion Danish kroner (approximately $12.9 billion) for fiscal year 2025, marking a 12% increase that showcases the company's strong performance in the toy industry, outpacing the overall market growth of 7%.
- Operating Profit Increase: The company's operating profit rose by 18% year-over-year to 22 billion Danish kroner (about $3.4 billion), indicating successful cost management and market demand strategies that further solidify its market position.
- Product Line Expansion: Lego launched its largest portfolio ever with 860 new products, about half of which are entirely new series, covering various popular culture themes that attract a broader consumer base, particularly adult buyers who account for 25% to 30% of global toy sales.
- Supply Chain Optimization: By establishing factories in Mexico, Hungary, and Vietnam, Lego has enhanced supply chain efficiency, reduced delivery times, and lowered costs, allowing for quick responses to market demand fluctuations and strengthening its competitive edge.
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- Options Selling Risk: Selling puts on Hasbro does not provide the same upside potential as owning shares, as the seller only acquires shares if the contract is exercised, which requires the stock to fall to $72.50, a 22.1% drop.
- Yield Comparison: With Hasbro's current share price at $93.26, the annualized 4% return from selling puts exceeds the 3% annualized dividend, indicating that selling options may be more attractive, though it carries significant downside risk if the stock price declines.
- Dividend Uncertainty: Dividend amounts are generally unpredictable and influenced by company profitability fluctuations; analyzing Hasbro's dividend history chart can help assess the sustainability of recent dividends and set realistic yield expectations for investors.
- Market Trading Dynamics: On Monday, the put volume among S&P 500 components reached 1.08 million contracts, matching call volume, resulting in a put:call ratio of 0.72, indicating higher demand for puts than the long-term median of 0.65, reflecting investor concerns about potential market downturns.
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- Offering Size: Hasbro has announced a registered public offering of $400 million in 4.650% Notes due 2031, expected to settle on March 12, 2026, indicating the company's strong capital market financing capabilities.
- Use of Proceeds: The offering is projected to yield net proceeds of $397 million, which Hasbro intends to utilize for general corporate purposes, including redeeming or repaying outstanding debt, thereby optimizing its capital structure and reducing financial costs.
- Underwriting Team: The offering is being managed by BofA Securities, J.P. Morgan, Citigroup Global Markets, and Scotia Capital, reflecting strong market confidence in Hasbro and robust support for its financing efforts.
- Compliance Statement: Hasbro emphasizes that this offering does not constitute an offer to sell or solicit any securities, ensuring compliance with relevant securities laws and maintaining transparency and regulatory adherence in the capital markets.
See More
Hasbro Prices $400 Million Public Offering of 4.650% Notes Due 2031
- Bond Offering Size: Hasbro announced a public offering of $400 million in notes at a 4.650% interest rate, expected to settle on March 12, 2026, indicating the company's proactive approach to financing.
- Use of Net Proceeds: The company anticipates receiving $397 million in net proceeds after underwriting discounts, which it plans to use for general corporate purposes, including redeeming or repaying outstanding debt, thereby improving its financial structure.
- Interest Payment Schedule: Interest on the notes will accrue from March 12, 2026, with semi-annual payments commencing on September 12, 2026, ensuring a stable return for investors.
- Registration Statement Compliance: The bond offering is conducted under an effective shelf registration statement filed with the SEC, reflecting the company's commitment to transparency and regulatory compliance.
See More
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- Merchandise Strategy Overhaul: Target plans to revamp its merchandise strategy over the next year, expecting net sales to rise about 2% compared to last year, addressing the challenge of four consecutive quarters of declining customer traffic.
- Fresh Food Expansion: The company will expand the square footage dedicated to fresh foods, planning to double the space in over half of its remodeled stores, aiming to attract more customers for one-stop shopping.
- Beauty Product Upgrade: Target will launch a 'Beauty Studio' in over 600 stores, replacing its partnership with Ulta Beauty, focusing on prestige beauty brands to attract younger consumers and boost sales.
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Mattel and Hasbro Face Industry Challenges
- Mattel's Growth Outlook: Despite a lackluster 2025 for the toy industry, Mattel (MAT) has achieved nuanced growth across its core toy portfolio, with analysts expecting benefits from deferred KPop tailwinds in 2026, particularly due to its doll-heavy product lineup.
- Film Box Office Expectations: Mattel's film slate presents a mixed outlook, with analysts viewing Masters of the Universe as the likely winner for 2026, projecting a box office of approximately $140 million, although this contributes only a low-single-digit percentage to Mattel's EBIT.
- Hasbro's Challenges: Hasbro (HAS) faces a potentially choppy 2026, as the success of Wizards of the Coast and Monopoly Go! creates tough comparisons, especially with waning interest in the Monopoly game.
- Ratings and Price Targets: Analysts assign an Overweight rating to Mattel with a $19 price target, indicating a 19% upside, while Hasbro receives an Equalweight rating with a $98 price target, reflecting a 3% upside, highlighting the differing market outlooks for the two companies.
See More
Lego Reports 12% Revenue Growth for Fiscal Year 2025
- Significant Revenue Growth: Lego achieved a revenue of 83.5 billion Danish kroner (approximately $12.9 billion) for fiscal year 2025, marking a 12% increase that showcases the company's strong performance in the toy industry, outpacing the overall market growth of 7%.
- Operating Profit Increase: The company's operating profit rose by 18% year-over-year to 22 billion Danish kroner (about $3.4 billion), indicating successful cost management and market demand strategies that further solidify its market position.
- Product Line Expansion: Lego launched its largest portfolio ever with 860 new products, about half of which are entirely new series, covering various popular culture themes that attract a broader consumer base, particularly adult buyers who account for 25% to 30% of global toy sales.
- Supply Chain Optimization: By establishing factories in Mexico, Hungary, and Vietnam, Lego has enhanced supply chain efficiency, reduced delivery times, and lowered costs, allowing for quick responses to market demand fluctuations and strengthening its competitive edge.
See More
Analysis of Hasbro Options Trading
- Options Selling Risk: Selling puts on Hasbro does not provide the same upside potential as owning shares, as the seller only acquires shares if the contract is exercised, which requires the stock to fall to $72.50, a 22.1% drop.
- Yield Comparison: With Hasbro's current share price at $93.26, the annualized 4% return from selling puts exceeds the 3% annualized dividend, indicating that selling options may be more attractive, though it carries significant downside risk if the stock price declines.
- Dividend Uncertainty: Dividend amounts are generally unpredictable and influenced by company profitability fluctuations; analyzing Hasbro's dividend history chart can help assess the sustainability of recent dividends and set realistic yield expectations for investors.
- Market Trading Dynamics: On Monday, the put volume among S&P 500 components reached 1.08 million contracts, matching call volume, resulting in a put:call ratio of 0.72, indicating higher demand for puts than the long-term median of 0.65, reflecting investor concerns about potential market downturns.
See More
Hasbro Announces $400 Million 4.65% Notes Offering
- Offering Size: Hasbro has announced a registered public offering of $400 million in 4.650% Notes due 2031, expected to settle on March 12, 2026, indicating the company's strong capital market financing capabilities.
- Use of Proceeds: The offering is projected to yield net proceeds of $397 million, which Hasbro intends to utilize for general corporate purposes, including redeeming or repaying outstanding debt, thereby optimizing its capital structure and reducing financial costs.
- Underwriting Team: The offering is being managed by BofA Securities, J.P. Morgan, Citigroup Global Markets, and Scotia Capital, reflecting strong market confidence in Hasbro and robust support for its financing efforts.
- Compliance Statement: Hasbro emphasizes that this offering does not constitute an offer to sell or solicit any securities, ensuring compliance with relevant securities laws and maintaining transparency and regulatory adherence in the capital markets.
See More
Hasbro Prices $400 Million Public Offering of 4.650% Notes Due 2031
- Bond Offering Size: Hasbro announced a public offering of $400 million in notes at a 4.650% interest rate, expected to settle on March 12, 2026, indicating the company's proactive approach to financing.
- Use of Net Proceeds: The company anticipates receiving $397 million in net proceeds after underwriting discounts, which it plans to use for general corporate purposes, including redeeming or repaying outstanding debt, thereby improving its financial structure.
- Interest Payment Schedule: Interest on the notes will accrue from March 12, 2026, with semi-annual payments commencing on September 12, 2026, ensuring a stable return for investors.
- Registration Statement Compliance: The bond offering is conducted under an effective shelf registration statement filed with the SEC, reflecting the company's commitment to transparency and regulatory compliance.
See More
Target Revamps Merchandise Strategy to Attract Shoppers
- Merchandise Strategy Overhaul: Target plans to revamp its merchandise strategy over the next year, expecting net sales to rise about 2% compared to last year, addressing the challenge of four consecutive quarters of declining customer traffic.
- Fresh Food Expansion: The company will expand the square footage dedicated to fresh foods, planning to double the space in over half of its remodeled stores, aiming to attract more customers for one-stop shopping.
- Beauty Product Upgrade: Target will launch a 'Beauty Studio' in over 600 stores, replacing its partnership with Ulta Beauty, focusing on prestige beauty brands to attract younger consumers and boost sales.
- Home Goods Reconstruction: With home goods sales declining nearly 7% year-over-year, Target plans to rebuild the display area for these products over the next few years, expecting to redesign 75% of its home decor items to regain market competitiveness.
See More
