TPB News & Events

ALP announced a partnership with global combat sports athlete Conor McGregor, officially welcoming the UFC champion to the ALP family. As part of the collaboration, ALP and McGregor will launch a 360 omnichannel marketing campaign produced by CFH. Studio, spanning broadcast, digital, social, and experiential activations designed to bring fans inside Conor's world. The partnership will roll out across high-impact moments throughout the year, anchored by International Fight Week and extending through key cultural tentpoles.

Sees Full year Modern Oral Gross Sales of $280-$300 million (from $220- $240 million) and full year Modern Oral Net Sales of $210-$225 million (from $180- $190 million).