BZUN Overview

Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

Wall Street analysts forecast BZUN stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BZUN is3.81 USD with a low forecast of 3.81 USD and a high forecast of 3.81 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

Baozun Inc revenue for the last quarter amounts to 447.44M USD, increased 7.41

Baozun Inc. EPS for the last quarter amounts to -0.03 USD, decreased

Baozun Inc (BZUN) has 7650 emplpoyees as of April 17 2026.

Today BZUN has the market capitalization of 173.74M USD.