BZUN Technical Analysis & Stock Price Forecast

Technical Sentiment

Overall Consensus

Sell

Buy

Technical Analysis Consensus

Sell

Buy

Moving Average Consensus

Sell

Buy

Baozun Inc (BZUN) Moving Averages Convergence Divergence (MACD) indicator is 0.0395, suggesting BZUN is Buy.

Baozun Inc (BZUN) 20-Day simple moving average is 2.76, while Baozun Inc (BZUN) share price is $2.765, making it Buy.

Baozun Inc (BZUN) 60-Day simple moving average is 2.724, while Baozun Inc (BZUN) share price is $2.765, making it Buy.

Technical Analysis for BZUN

Technical Sentiment Analysis for Baozun Inc (BZUN) As of 2026-07-07, Baozun Inc (BZUN) is exhibiting a Buy technical sentiment. Our proprietary analysis, which aggregates 10 technical signals, shows that 6 indicators are flashing buy, while 4 are indicating sell.

Momentum Indicators: RSI, MACD & Overbought/Oversold Status Currently, the Relative Strength Index (RSI) for BZUN stands at 52.344, which suggests a Neutral condition. Meanwhile, the MACD (12, 26) indicator is at 0.0395, providing a Buy signal for short-term momentum. Other oscillators like the Stochastic Oscillator at 52.033 and the Commodity Channel Index (CCI) at 15.745 further confirm a 0.06 outlook for the stock.

Support, Resistance & Moving Averages From a structural perspective, BZUN is trading below its 60-day moving average of $2.724 and below its 200-day long-term moving average of $2.878. Key price levels to watch include the immediate resistance at $3.004 and strong support at $2.594. A break above $3.004 could signal a bull continuation, while falling below $2.594 may test the next Fibonacci floor at $2.377.

Baozun Inc (BZUN) Support & Resistance Level

Name	S3	S2	S1	Pivot Points	R1	R2	R3
Classic	2.184	2.377	2.594	2.787	3.004	3.197	3.414
Fibonacci	2.377	2.534	2.63	2.787	2.944	3.04	3.197

Baozun Inc (BZUN) Technical Indicators

2026-07-07

Name	Value
RSI_14	52.344
STOCHk_14_3_3	52.033
STOCHd_14_3_3	59.621
CCI_20	15.745
AO_5_34	0.141
MOM_10	0.06
MACD_12_26_9	0.0395

Baozun Inc (BZUN) Relative Strength Index (RSI) is 52.344, creating a Neutral signal.

Baozun Inc (BZUN) Stochastic Oscillator is 52.033, creating a Neutral signal.

Baozun Inc (BZUN) Stochastic RSI is 59.621, creating a Neutral signal.

Baozun Inc (BZUN) Commodity Channel Index (CCI) is 15.745, creating a Neutral signal.

Baozun Inc (BZUN) Awesome Oscillator is 0.141, creating a Buy signal.

Baozun Inc (BZUN) Momentum is 0.06, creating a Buy signal.

Baozun Inc (BZUN) MACD is 0.0395, creating a Buy signal.

Baozun Inc (BZUN) Moving Average

2026-07-07

Period	Simple	Signal
MA_5	2.816	Sell
MA_10	2.811	Sell
MA_20	2.76	Buy
MA_60	2.724	Buy
MA_200	2.878	Sell
MA_250	2.932	Sell

Baozun Inc (BZUN) 5-Day simple moving average is 2.816, while Baozun Inc (BZUN) share price is $2.765, making it a Sell.

Baozun Inc (BZUN) 10-Day simple moving average is 2.811, while Baozun Inc (BZUN) share price is $2.765, making it a Sell.

Baozun Inc (BZUN) 20-Day simple moving average is 2.76, while Baozun Inc (BZUN) share price is $2.765, making it a Buy.

Baozun Inc (BZUN) 60-Day simple moving average is 2.724, while Baozun Inc (BZUN) share price is $2.765, making it a Buy.

Baozun Inc (BZUN) 200-Day simple moving average is 2.878, while Baozun Inc (BZUN) share price is $2.765, making it a Sell.

Baozun Inc (BZUN) 250-Day simple moving average is 2.932, while Baozun Inc (BZUN) share price is $2.765, making it a Sell.

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Frequently Asked Questions

What is the current technical consensus for BZUN?

The overall technical consensus for Baozun Inc (BZUN) is currently Buy. This rating is derived from a combined analysis of moving averages and oscillators, currently showing 4 buy signals and 0 sell signals.

What are the key support and resistance levels for Baozun Inc (BZUN) today?

Based on pivot point calculations, Baozun Inc (BZUN) has an immediate support level at 2.594 and a major resistance level at 3.004. Traders also monitor the pivot point at 2.787 to determine the intraday trend direction.

Is Baozun Inc (BZUN) overbought or oversold based on the RSI?

The Relative Strength Index (RSI) for Baozun Inc (BZUN) is currently 52.344. This indicates that the stock is in neutral territory (typically, a value below 30 is oversold and above 70 is overbought).

What signal is the MACD providing for Baozun Inc (BZUN)?

Baozun Inc (BZUN) Moving Averages Convergence Divergence (MACD) indicator is 0.0395, suggesting BZUN is Buy. This indicator helps identify potential trend reversals or momentum shifts for Baozun Inc.

How is Baozun Inc (BZUN) performing relative to its 200-day moving average?

Baozun Inc (BZUN) is currently trading at $2.765, which is below its 200-day simple moving average of 2.878. Trading below the 200-day MA is often used by investors to determine the long-term bullish or bearish trend.

Name

Pivot Points

Classic

2.184

2.377

2.594

2.787

3.004

3.197

3.414

Fibonacci

2.377

2.534

2.63

2.787

2.944

3.04

3.197

Name

Value

RSI_14

52.344

STOCHk_14_3_3

52.033

STOCHd_14_3_3

59.621

CCI_20

15.745

AO_5_34

0.141

MOM_10

0.06

MACD_12_26_9

0.0395

Period

Simple

Signal

MA_5

2.816

Sell

MA_10

2.811

Sell

MA_20

2.76

Buy

MA_60

2.724

Buy

MA_200

2.878

Sell

MA_250

2.932

Sell

Frequently Asked Questions

What is the current technical consensus for BZUN?

What are the key support and resistance levels for Baozun Inc (BZUN) today?

Is Baozun Inc (BZUN) overbought or oversold based on the RSI?

What signal is the MACD providing for Baozun Inc (BZUN)?

Baozun Inc (BZUN) Moving Averages Convergence Divergence (MACD) indicator is 0.0395, suggesting BZUN is Buy. This indicator helps identify potential trend reversals or momentum shifts for Baozun Inc.