BZUN Technical Analysis & Stock Price Forecast

Technical Sentiment

Overall Consensus

Sell

Buy

Technical Analysis Consensus

Sell

Buy

Moving Average Consensus

Sell

Buy

Baozun Inc (BZUN) Moving Averages Convergence Divergence (MACD) indicator is 0.0808, suggesting BZUN is Strong Buy.

Baozun Inc (BZUN) 20-Day simple moving average is 2.423, while Baozun Inc (BZUN) share price is $2.99, making it Buy.

Baozun Inc (BZUN) 60-Day simple moving average is 2.54, while Baozun Inc (BZUN) share price is $2.99, making it Buy.

Technical Analysis for BZUN

Technical Sentiment Analysis for Baozun Inc (BZUN) As of 2026-04-16, Baozun Inc (BZUN) is exhibiting a Strong Buy technical sentiment. Our proprietary analysis, which aggregates 17 technical signals, shows that 13 indicators are flashing buy, while 4 are indicating sell.

Momentum Indicators: RSI, MACD & Overbought/Oversold Status Currently, the Relative Strength Index (RSI) for BZUN stands at 68.766, which suggests a Neutral condition. Meanwhile, the MACD (12, 26) indicator is at 0.0808, providing a Buy signal for short-term momentum. Other oscillators like the Stochastic Oscillator at 87.393 and the Commodity Channel Index (CCI) at 194.305 further confirm a 0.6 outlook for the stock.

Support, Resistance & Moving Averages From a structural perspective, BZUN is trading below its 60-day moving average of $2.54 and below its 200-day long-term moving average of $2.979. Key price levels to watch include the immediate resistance at $2.987 and strong support at $2.277. A break above $2.987 could signal a bull continuation, while falling below $2.277 may test the next Fibonacci floor at $1.958.

Baozun Inc (BZUN) Support & Resistance Level

Name	S3	S2	S1	Pivot Points	R1	R2	R3
Classic	1.567	1.958	2.277	2.668	2.987	3.378	3.697
Fibonacci	1.958	2.23	2.397	2.668	2.94	3.107	3.378

Baozun Inc (BZUN) Technical Indicators

2026-04-16

Name	Value
RSI_14	68.766
STOCHk_14_3_3	87.393
STOCHd_14_3_3	82.106
CCI_20	194.305
AO_5_34	0.221
MOM_10	0.6
MACD_12_26_9	0.0808

Baozun Inc (BZUN) Relative Strength Index (RSI) is 68.766, creating a Neutral signal.

Baozun Inc (BZUN) Stochastic Oscillator is 87.393, creating a Sell signal.

Baozun Inc (BZUN) Stochastic RSI is 82.106, creating a Sell signal.

Baozun Inc (BZUN) Commodity Channel Index (CCI) is 194.305, creating a Sell signal.

Baozun Inc (BZUN) Awesome Oscillator is 0.221, creating a Buy signal.

Baozun Inc (BZUN) Momentum is 0.6, creating a Buy signal.

Baozun Inc (BZUN) MACD is 0.0808, creating a Buy signal.

Baozun Inc (BZUN) Moving Average

2026-04-16

Period	Simple	Signal
MA_5	2.66	Buy
MA_10	2.595	Buy
MA_20	2.423	Buy
MA_60	2.54	Buy
MA_200	2.979	Buy
MA_250	2.954	Buy

Baozun Inc (BZUN) 5-Day simple moving average is 2.66, while Baozun Inc (BZUN) share price is $2.99, making it a Buy.

Baozun Inc (BZUN) 10-Day simple moving average is 2.595, while Baozun Inc (BZUN) share price is $2.99, making it a Buy.

Baozun Inc (BZUN) 20-Day simple moving average is 2.423, while Baozun Inc (BZUN) share price is $2.99, making it a Buy.

Baozun Inc (BZUN) 60-Day simple moving average is 2.54, while Baozun Inc (BZUN) share price is $2.99, making it a Buy.

Baozun Inc (BZUN) 200-Day simple moving average is 2.979, while Baozun Inc (BZUN) share price is $2.99, making it a Buy.

Baozun Inc (BZUN) 250-Day simple moving average is 2.954, while Baozun Inc (BZUN) share price is $2.99, making it a Buy.

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Frequently Asked Questions

What is the current technical consensus for BZUN?

The overall technical consensus for Baozun Inc (BZUN) is currently Strong Buy. This rating is derived from a combined analysis of moving averages and oscillators, currently showing 7 buy signals and 4 sell signals.

What are the key support and resistance levels for Baozun Inc (BZUN) today?

Based on pivot point calculations, Baozun Inc (BZUN) has an immediate support level at 2.277 and a major resistance level at 2.987. Traders also monitor the pivot point at 2.668 to determine the intraday trend direction.

Is Baozun Inc (BZUN) overbought or oversold based on the RSI?

The Relative Strength Index (RSI) for Baozun Inc (BZUN) is currently 68.766. This indicates that the stock is in neutral territory (typically, a value below 30 is oversold and above 70 is overbought).

What signal is the MACD providing for Baozun Inc (BZUN)?

Baozun Inc (BZUN) Moving Averages Convergence Divergence (MACD) indicator is 0.0808, suggesting BZUN is Strong Buy. This indicator helps identify potential trend reversals or momentum shifts for Baozun Inc.

How is Baozun Inc (BZUN) performing relative to its 200-day moving average?

Baozun Inc (BZUN) is currently trading at $2.99, which is above its 200-day simple moving average of 2.979. Trading above the 200-day MA is often used by investors to determine the long-term bullish or bearish trend.