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  5. BZUN
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  7. Valuation
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BZUN Valuation

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BZUN Relative Valuation

BZUN's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, BZUN is overvalued; if below, it's undervalued.
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Historical Valuation

Baozun Inc (BZUN) is now in the Fair zone, suggesting that its current forward PS ratio of 0.00 is considered Fairly compared with the five-year average of 6.56. The fair price of Baozun Inc (BZUN) is between NaN to NaN according to relative valuation methord.
Relative Value
Fair Zone
NaN-NaN
Current Price:2.93
Fair
8.64
PE
1Y
3Y
5Y
Trailing
Forward
6.90
EV/EBITDA
Baozun Inc. (BZUN) has a current EV/EBITDA of 6.90. The 5-year average EV/EBITDA is 14.11. The thresholds are as follows: Strongly Undervalued below -5.87, Undervalued between -5.87 and 4.12, Fairly Valued between 24.09 and 4.12, Overvalued between 24.09 and 34.08, and Strongly Overvalued above 34.08. The current Forward EV/EBITDA of 6.90 falls within the Historic Trend Line -Fairly Valued range.
17.83
EV/EBIT
Baozun Inc. (BZUN) has a current EV/EBIT of 17.83. The 5-year average EV/EBIT is 41.02. The thresholds are as follows: Strongly Undervalued below -476.99, Undervalued between -476.99 and -217.98, Fairly Valued between 300.03 and -217.98, Overvalued between 300.03 and 559.03, and Strongly Overvalued above 559.03. The current Forward EV/EBIT of 17.83 falls within the Historic Trend Line -Fairly Valued range.
0.11
PS
Baozun Inc. (BZUN) has a current PS of 0.11. The 5-year average PS is 0.47. The thresholds are as follows: Strongly Undervalued below -0.68, Undervalued between -0.68 and -0.11, Fairly Valued between 1.04 and -0.11, Overvalued between 1.04 and 1.62, and Strongly Overvalued above 1.62. The current Forward PS of 0.11 falls within the Historic Trend Line -Fairly Valued range.
3.13
P/OCF
Baozun Inc. (BZUN) has a current P/OCF of 3.13. The 5-year average P/OCF is 22.05. The thresholds are as follows: Strongly Undervalued below -51.08, Undervalued between -51.08 and -14.52, Fairly Valued between 58.61 and -14.52, Overvalued between 58.61 and 95.18, and Strongly Overvalued above 95.18. The current Forward P/OCF of 3.13 falls within the Historic Trend Line -Fairly Valued range.
16.18
P/FCF
Baozun Inc. (BZUN) has a current P/FCF of 16.18. The 5-year average P/FCF is 44.88. The thresholds are as follows: Strongly Undervalued below -265.67, Undervalued between -265.67 and -110.39, Fairly Valued between 200.16 and -110.39, Overvalued between 200.16 and 355.43, and Strongly Overvalued above 355.43. The current Forward P/FCF of 16.18 falls within the Historic Trend Line -Fairly Valued range.
Baozun Inc (BZUN) has a current Price-to-Book (P/B) ratio of 0.32. Compared to its 3-year average P/B ratio of 0.20 , the current P/B ratio is approximately 59.02% higher. Relative to its 5-year average P/B ratio of 0.35, the current P/B ratio is about -7.36% higher. Baozun Inc (BZUN) has a Forward Free Cash Flow (FCF) yield of approximately 0.00%. Compared to its 3-year average FCF yield of 5.49%, the current FCF yield is approximately -100.00% lower. Relative to its 5-year average FCF yield of 2.93% , the current FCF yield is about -100.00% lower.
0.32
P/B
Median3y
0.20
Median5y
0.35
0.00
FCF Yield
Median3y
5.49
Median5y
2.93
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Competitors Valuation Multiple

The average P/S ratio for BZUN's competitors is 0.00, providing a benchmark for relative valuation. Baozun Inc Corp (BZUN) exhibits a P/S ratio of , which is NaN% above the industry average. Given its robust revenue growth of 6.90%, this premium appears unsustainable.
P/S
P/E
EV/EBITDA
EV/EBIT
P/S
Revenue Growth
Market Cap
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Performance Decomposition

1Y
3Y
5Y
Market capitalization of BZUN increased by 7.72% over the past 1 year. The primary factor behind the change was an decrease in P/E Change from -5.18 to -5.89.
The secondary factor is the Revenue Growth, contributed 6.90%to the performance.
Overall, the performance of BZUN in the past 1 year is driven by P/E Change. Which is more unsustainable.
6.90%
330.20M → 352.99M
Revenue Growth
+
-13.04%
-0.92 → -0.80
Margin Expansion
+
13.86%
-5.18 → -5.89
P/E Change
=
7.72%
2.72 → 2.93
Mkt Cap Growth

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FAQ

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Is Baozun Inc (BZUN) currently overvalued or undervalued?

Baozun Inc (BZUN) is now in the Fair zone, suggesting that its current forward PS ratio of 0.00 is considered Fairly compared with the five-year average of 6.56. The fair price of Baozun Inc (BZUN) is between NaN to NaN according to relative valuation methord.
arrow icon

What is Baozun Inc (BZUN) fair value?

BZUN's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average , adjusted by weights. The fair price of Baozun Inc (BZUN) is between NaN to NaN according to relative valuation methord.
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How does BZUN's valuation metrics compare to the industry average?

The average P/S ratio for BZUN's competitors is 0.00, providing a benchmark for relative valuation. Baozun Inc Corp (BZUN) exhibits a P/S ratio of , which is NaN% above the industry average. Given its robust revenue growth of 6.90%, this premium appears unsustainable.
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What is the current P/B ratio for Baozun Inc (BZUN) as of Dec 05 2025?

As of Dec 05 2025, Baozun Inc (BZUN) has a P/B ratio of 0.32. This indicates that the market values BZUN at 0.32 times its book value.
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What is the current FCF Yield for Baozun Inc (BZUN) as of Dec 05 2025?

As of Dec 05 2025, Baozun Inc (BZUN) has a FCF Yield of 0.00%. This means that for every dollar of Baozun Inc’s market capitalization, the company generates 0.00 cents in free cash flow.
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What is the current Forward P/E ratio for Baozun Inc (BZUN) as of Dec 05 2025?

As of Dec 05 2025, Baozun Inc (BZUN) has a Forward P/E ratio of 8.64. This means the market is willing to pay $8.64 for every dollar of Baozun Inc’s expected earnings over the next 12 months.
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What is the current Forward P/S ratio for Baozun Inc (BZUN) as of Dec 05 2025?

As of Dec 05 2025, Baozun Inc (BZUN) has a Forward P/S ratio of 0.00. This means the market is valuing BZUN at $0.00 for every dollar of expected revenue over the next 12 months.
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