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BZUN Valuation

Baozun Inc
$
2.800
+0.02(0.719%)1D
  • Overview
  • Forecast
  • Valuation
  • Earnings

BZUN Relative Valuation

BZUN's fair value is calculated using relative valuation, based on historical P/E and P/S ranges and their premiums/discounts relative to a competitor average, adjusted by weights. If the market price exceeds this fair value range, BZUN is overvalued; if below, it's undervalued.

Historical Valuation

Baozun Inc (BZUN) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.12 is considered Undervalued compared with the five-year average of 7.07. The fair price of Baozun Inc (BZUN) is between 6.45 to 7.17 according to relative valuation methord. Compared to the current price of 2.80 USD , Baozun Inc is Undervalued By 56.6%.
Relative Value
Fair Zone
6.45-7.17
Current Price:2.80
56.6%
Undervalued
8.81
PE
1Y
3Y
5Y
Trailing
Forward
11.28
EV/EBITDA
Baozun Inc. (BZUN) has a current EV/EBITDA of 11.28. The 5-year average EV/EBITDA is 14.75. The thresholds are as follows: Strongly Undervalued below -5.49, Undervalued between -5.49 and 4.63, Fairly Valued between 24.87 and 4.63, Overvalued between 24.87 and 34.99, and Strongly Overvalued above 34.99. The current Forward EV/EBITDA of 11.28 falls within the Historic Trend Line -Fairly Valued range.
61.01
EV/EBIT
Baozun Inc. (BZUN) has a current EV/EBIT of 61.01. The 5-year average EV/EBIT is 41.60. The thresholds are as follows: Strongly Undervalued below -486.37, Undervalued between -486.37 and -222.39, Fairly Valued between 305.58 and -222.39, Overvalued between 305.58 and 569.56, and Strongly Overvalued above 569.56. The current Forward EV/EBIT of 61.01 falls within the Historic Trend Line -Fairly Valued range.
0.12
PS
Baozun Inc. (BZUN) has a current PS of 0.12. The 5-year average PS is 0.54. The thresholds are as follows: Strongly Undervalued below -0.71, Undervalued between -0.71 and -0.08, Fairly Valued between 1.17 and -0.08, Overvalued between 1.17 and 1.80, and Strongly Overvalued above 1.80. The current Forward PS of 0.12 falls within the Historic Trend Line -Fairly Valued range.
2.91
P/OCF
Baozun Inc. (BZUN) has a current P/OCF of 2.91. The 5-year average P/OCF is 23.70. The thresholds are as follows: Strongly Undervalued below -50.08, Undervalued between -50.08 and -13.19, Fairly Valued between 60.59 and -13.19, Overvalued between 60.59 and 97.49, and Strongly Overvalued above 97.49. The current Forward P/OCF of 2.91 falls within the Historic Trend Line -Fairly Valued range.
-2.18
P/FCF
Baozun Inc. (BZUN) has a current P/FCF of -2.18. The 5-year average P/FCF is 48.17. The thresholds are as follows: Strongly Undervalued below -267.31, Undervalued between -267.31 and -109.57, Fairly Valued between 205.92 and -109.57, Overvalued between 205.92 and 363.66, and Strongly Overvalued above 363.66. The current Forward P/FCF of -2.18 falls within the Historic Trend Line -Fairly Valued range.
Baozun Inc (BZUN) has a current Price-to-Book (P/B) ratio of 0.30. Compared to its 3-year average P/B ratio of 0.18 , the current P/B ratio is approximately 64.24% higher. Relative to its 5-year average P/B ratio of 0.38, the current P/B ratio is about -20.23% higher. Baozun Inc (BZUN) has a Forward Free Cash Flow (FCF) yield of approximately 0.00%. Compared to its 3-year average FCF yield of 5.64%, the current FCF yield is approximately -100.00% lower. Relative to its 5-year average FCF yield of 3.13% , the current FCF yield is about -100.00% lower.
0.30
P/B
Median3y
0.18
Median5y
0.38
0.00
FCF Yield
Median3y
5.64
Median5y
3.13

Competitors Valuation Multiple

The average P/S ratio for BZUN's competitors is 0.82, providing a benchmark for relative valuation. Baozun Inc Corp (BZUN) exhibits a P/S ratio of 0.12, which is -85.52% above the industry average. Given its robust revenue growth of 3.00%, this premium appears unsustainable.

Performance Decomposition

1Y
3Y
5Y
Market capitalization of BZUN increased by 18.14% over the past 1 year. The primary factor behind the change was an decrease in P/E Change from -6.02 to -6.56.
The secondary factor is the Margin Expansion, contributed 6.06%to the performance.
Overall, the performance of BZUN in the past 1 year is driven by P/E Change. Which is more unsustainable.
3.00%
275.51M → 283.79M
Revenue Growth
+
6.06%
-3.30 → -3.50
Margin Expansion
+
9.08%
-6.02 → -6.56
P/E Change
=
18.14%
2.37 → 2.80
Mkt Cap Growth

FAQ

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Is Baozun Inc (BZUN) currently overvalued or undervalued?

Baozun Inc (BZUN) is now in the Undervalued zone, suggesting that its current forward PS ratio of 0.12 is considered Undervalued compared with the five-year average of 7.07. The fair price of Baozun Inc (BZUN) is between 6.45 to 7.17 according to relative valuation methord. Compared to the current price of 2.80 USD , Baozun Inc is Undervalued By 56.60% .
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What is Baozun Inc (BZUN) fair value?

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How does BZUN's valuation metrics compare to the industry average?

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What is the current P/B ratio for Baozun Inc (BZUN) as of Jul 30 2025?

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What is the current FCF Yield for Baozun Inc (BZUN) as of Jul 30 2025?

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What is the current Forward P/E ratio for Baozun Inc (BZUN) as of Jul 30 2025?

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What is the current Forward P/S ratio for Baozun Inc (BZUN) as of Jul 30 2025?