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BZUN Earnings

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Earning Analysis

Welcome to our in-depth analysis of Baozun Inc(BZUN) earnings, offering investors a detailed look into the company’s financial performance, revenue trends, earnings per share (EPS), and market reactions. This page provides a comprehensive overview of Baozun Inc earnings history, forecasts, and key financial metrics, empowering you with the data needed to make informed investment decisions. Whether you're tracking quarterly results, analyzing earnings surprises, or exploring future projections, our detailed breakdown covers it all.

Earnings Forecast

Revenue
EPS
Currency: USD
Actual
Estimate

Surprise Analysis

Name
EPS
Revenue
Price Reaction
Fiscal QuarterEarning DateTimeEstimateActualSurprise%EstimateActualSurprise%1D5D
Fiscal Quarter
Earning Date
Time
Estimate
Actual
Surprise%
Estimate
Actual
Surprise%
1D
5D
FY2025Q32025-11-25Pre-Market--0.11-2.10B2.16B+2.92-5.82-1.03
FY2025Q22025-08-28Pre-Market--0.08-2.50B2.55B+2.11+12.72+42.40
-2025-05-21Pre-Market--0.15--284.48M--4.35-6.83
FY2024Q42025-03-20Pre-Market-0.00-2.80B2.99B+6.94-12.71-17.14
FY2024Q32024-11-21Pre-Market--0.21-1.91B2.06B+7.98-8.11+4.25
FY2024Q22024-08-28Pre-Market0.06-0.07-216.672.33B2.39B+2.54-2.63-0.44
FY2024Q12024-05-28---0.15-1.89B1.98B+4.63-1.85-0.74
FY2023Q42024-03-21---0.11-2.77B2.78B+0.37-16.67-19.44
-2023-03-22-0.38-0.70-284.21----9.41-8.54
-2022-11-29--0.03-0.40-1233.33----3.60+14.63
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BZUN Earnings Analysis

Our earnings analysis provides a granular look at the company’s performance across recent fiscal quarters, highlighting key metrics such as revenue, EPS, and operating margins. By examining actual results against analyst estimates, we uncover trends and surprises that drive stock price movements, offering valuable insights for both short-term traders and long-term investors.
In the most recent quarter, Baozun Inc reported performance for FY2025Q3, announced on 2025-11-25. The company achieved an EPS of -0.11, compared to analyst estimates of by % . Revenue for the quarter reached 2.16B compared to expectations of 2.10B by 2.92% .
The stock price reacted with a -5.82% one-day change and a -1.03% five-day change following the earnings release. These movements reflect market reaction in Baozun Inc growth trajectory and strategic initiatives.

BZUN Earnings Forecast

Looking ahead, Baozun Inc(BZUN) remains a focal point for investors seeking growth opportunities. Analyst forecasts for 2025/Q3 project quarter revenue of 2.10B and an EPS of .
However, recent estimate revisions provide additional context. Over the past three months, revenue estimates for FY2025 have been Revise Upward by 0.09%, while EPS estimates have been Revise Downward by -9.91%. For the upcoming , revenue estimates have been adjusted Go Down by -18.16% . These revisions correlate with a % change in stock price over the same period, suggesting potential buying opportunities for investors who believe in Baozun Inc long-term fundamentals.
The relationship between earnings forecast revisions and stock price movements is critical for investors. Positive revisions in revenue or EPS often signal strengthening fundamentals, making temporary price dips attractive entry points. Conversely, downward revisions may reflect short-term challenges.

Estimate Revision

The chart shows the correlation between BZUN's stock price and earnings forecast revisions. Positive revisions in Revenue or EPS often strengthen the stock's fundamentals, making price dips potential buying opportunities.
Revenue Estimates for FY2025
Revise Upward
up Image
+0.09%
In Past 3 Month
EPS Estimates for FY2025
Revise Downward
down Image
-9.91%
In Past 3 Month
Stock Price
Go Down
down Image
-18.16%
In Past 3 Month
1Y
3Y
5Y
Annual FY 2025
Currency: USD
Currency: USD
1Y
3Y
5Y
--
Revenue Estimate-Annual FY 2025:9.83B
--
EPS Estimate-Annual FY 2025:1.82
—
Stock Price2.93
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BZUN Revenue and EPS Performance: A Historical Perspective

Baozun Inc revenue and earnings per share (EPS) performance over recent quarters provides a clear picture of its financial health. Below is a detailed breakdown of the company’s earnings history, showcasing actual results, analyst estimates, and surprise percentages for key fiscal quarters:
FY2025Q3 (2025-11-25,Pre-Market):
EPS: -0.11 (Actual) vs. (Estimate) (%)
Revenue: 2.16B (Actual) vs. 2.10B (Estimate) (2.92%)
Price Reaction: -5.82%(1-Day), -1.03%(5-Day)
FY2025Q2 (2025-08-28,Pre-Market):
EPS: -0.08 (Actual) vs. (Estimate) (%)
Revenue: 2.55B (Actual) vs. 2.50B (Estimate) (2.11%)
Price Reaction: 12.72%(1-Day), 42.40%(5-Day)
(2025-05-21,Pre-Market):
EPS: -0.15 (Actual) vs. (Estimate) (%)
Revenue: 284.48M (Actual) vs. 0.00 (Estimate) (%)
Price Reaction: -4.35%(1-Day), -6.83%(5-Day)
Earnings Reaction
The chart below shows how BZUN performed 10 days before and after its earnings report, based on data from the past quarters. Typically, BZUN sees a +6.88% change in stock price 10 days leading up to the earnings, and a +6.22% change 10 days following the report. On the earnings day itself, the stock moves by -5.24%. This data can give you a slight idea of what to expect for the next quarter's release.
For example, in SEP/2025, the stock changed 0.73% on the day following the earnings release and then changed by 6.55% over the next 10 days. These patterns provide investors with valuable insights into potential price movements and help inform trading strategies around earnings events.
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Transcript Summary

Baozun Inc (BZUN) Q3 2025 Earnings Call Summary
Positive
2025-11-25
The earnings call summary reflects strong financial performance with improved margins and reduced losses. The Q&A section highlights positive consumer sentiment, strategic focus on profitable growth, and successful brand collaborations. Despite some vague responses, the optimistic guidance for 2026, improved profitability, and strong performance in premium categories suggest a positive outlook. The lack of a market cap suggests a potential for strong positive movement, but without concrete guidance, a more moderate 'Positive' rating is justified.
Baozun Inc (BZUN) Q2 2025 Earnings Call Summary
Positive
2025-08-28
The earnings call summary indicates positive revenue growth, improved profitability, and margin expansion. The Q&A section reveals confidence in future growth, plans for breakeven, and strategic partnerships, which are positive indicators. Despite some lack of detailed guidance, the overall sentiment is positive, particularly with strong growth in BBM and strategic investments. The stock price is likely to see a positive movement in the next two weeks.
Baozun Inc (BZUN) Q1 2025 Earnings Call Summary
Neutral
2025-05-22
The earnings call presented a mixed picture. Financial performance showed moderate growth, with some improvements in margins and profitability. However, concerns about competitive pressures, regulatory issues, and supply chain challenges were evident. The lack of a share repurchase program and restructuring costs also weighed on sentiment. While there were positive developments in product sales and initial 618 campaign results, the unclear management responses and absence of guidance for key services tempered enthusiasm. Overall, the sentiment leans towards neutral, with no strong catalysts for significant stock price movement.
Baozun Inc (BZUN) Q1 2025 Earnings Call Summary
Neutral
2025-05-21
The earnings call summary presents a mixed picture. Financial performance shows revenue growth and margin improvements, but challenges like regulatory risks, supply chain issues, and competitive pressures persist. The Q&A revealed some positive brand engagement and strategic initiatives but also highlighted vague responses on logistics decline. The absence of a share buyback program and restructuring costs further dampen sentiment. Overall, the stock is likely to remain neutral, with no strong catalyst for significant movement in either direction.
Baozun Inc (BZUN) Q4 2024 Earnings Call Summary
Positive
2025-03-22
The earnings call highlighted several positive aspects: strong revenue growth across various segments, a completed share repurchase program, and strategic initiatives like AI integration and leveraging government subsidies. Despite some margin pressures and mixed guidance, the overall sentiment remains positive, supported by optimistic management guidance and strategic growth plans. The Q&A session reinforced this optimism with insights into growth areas and strategic priorities. Given the company's strategic focus and positive financial performance, a positive stock price reaction is expected over the next two weeks.
Baozun Inc (BZUN) Q4 2024 Earnings Call Summary
Positive
2025-03-20
The earnings call indicates strong financial performance with significant revenue growth across most segments, improved operating income, and a successful share repurchase program. Despite some declines in gross margins and cash reserves, the company's strategic initiatives, such as leveraging AI and expanding on platforms like Douyin, show promise. The Q&A suggests optimism about future growth, although some responses lacked clarity. Overall, the positive financial results, strategic focus, and shareholder returns suggest a positive stock price movement in the short term.
Baozun Inc. (BZUN) Q3 2024 Earnings Call Summary
Positive
2024-11-21
The earnings call summary reflects strong financial performance with a 13% revenue increase and significant growth in e-commerce and services revenue. The company is expanding its store network and optimizing supply chains, indicating strategic growth. A substantial share repurchase program reflects management's confidence. Despite some challenges, such as high return rates and economic pressures, the positive aspects, including a strong market strategy and shareholder returns, outweigh the negatives. The Q&A section shows management's confidence in addressing challenges and leveraging AI for growth, supporting a positive sentiment.
Baozun Inc. (BZUN) Q2 2024 Earnings Call Summary
Positive
2024-08-28
The earnings call presents a mixed but overall positive outlook. Financial performance shows modest growth with a strong cash position, despite some declines in specific product sales. The share repurchase program reflects management's confidence. The Q&A reveals optimism in market strategy with a focus on GMV growth and omnichannel operations. There is a cautious but optimistic tone on competition and consumer trends. While some responses were vague, the overall sentiment leans positive, suggesting a likely stock price increase in the near term.

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FAQ

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What were the key highlights of BZUN’s latest earnings report for FY2025Q3?

BZUN reported its FY2025Q3 earnings on 2025-11-25, showcasing a revenue of 2.16B against an estimate of 2.10B, resulting in a 2.92% surprise. The EPS was -0.11, surpassing the expected 0 by 0% . The stock experienced a -5.82% price change on the earnings day and a -1.03% change over the next five days, reflecting market reactions to the results.
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How did BZUN’s stock price react after the FY2025Q3 earnings release?

Following BZUN’s FY2025Q3 earnings announcement on 2025-11-25, the stock price moved by -5.82% on the day of the release. Over the subsequent five days, it saw a -1.03% change. Historically, BZUN’s stock price tends to shift by an average of +6.88% in the 10 days leading up to earnings and +6.22% in the 10 days following, providing insight into potential market.
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What are the revenue and EPS estimates for BZUN for 2025/Q3?

For 2025/Q3, analysts estimate BZUN’s annual revenue to reach 2.10B, while the EPS is projected at . These estimates reflect recent revisions, with revenue estimates revised Revenue Revise Upward by 0.09% and EPS estimates Go Down by -18.16% over the past three months, indicating analyst expectation in the company’s performance.
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How does BZUN’s stock price correlate with earnings forecast revisions?

The correlation between BZUN’s stock price and earnings forecast revisions shows that positive revisions in revenue or EPS often strengthen the stock’s fundamentals. Over the past three months, revenue estimates for FY2025 were Revise Upward by 0.09%, while EPS estimates moved Go Down by -18.16% . This trend suggests that price dips could present buying opportunities for investors.
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What should investors expect from BZUN’s next earnings report?

Based on historical trends, BZUN’s stock price typically moves by +6.88% in the 10 days before its earnings and +6.22% in the 10 days after. For the upcoming 2025/Q3 earnings, analysts expect an EPS of and revenue of 2.10B.
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What is the sentiment in Baozun Inc (BZUN) Q3 2025 Earnings Call Summary?

The earnings call summary reflects strong financial performance with improved margins and reduced losses. The Q&A section highlights positive consumer sentiment, strategic focus on profitable growth, and successful brand collaborations. Despite some vague responses, the optimistic guidance for 2026, improved profitability, and strong performance in premium categories suggest a positive outlook. The lack of a market cap suggests a potential for strong positive movement, but without concrete guidance, a more moderate 'Positive' rating is justified.
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