The chart below shows how BZUN performed 10 days before and after its earnings report, based on data from the past quarters. Typically, BZUN sees a +11.30% change in stock price 10 days leading up to the earnings, and a +4.52% change 10 days following the report. On the earnings day itself, the stock moves by -4.73%. This data can give you a slight idea of what to expect for the next quarter's release.
Positive
Revenue Growth Strategy: Total revenues grew by 13% year-over-year, reflecting the strength of our revitalized approach and consistent operational alignment.
Revenue Increase Driven by Services: BEC achieved a 14% revenue increase, driven by improvements in services and product sales.
Douyin Business Expansion: Douyin business grew by triple digits year-over-year, directly resulting from our strategic integration efforts and commitment to launching innovations that capitalize on emerging trends.
eCommerce and Brand Revenue Growth: eCommerce revenue grew 14% to RMB 1.8 billion, while brand management revenue grew 10% to RMB 331 million.
Gross Margin and Profit Growth: Our blended gross margin for product sales was 28.1%, and gross profit increased by 2% to RMB 220 million.
Negative
Revenue Growth Slowdown: Baozhun's total net revenues increased by 13% year-over-year to RMB 2.1 billion, indicating a slowdown in growth compared to previous quarters.
eCommerce Revenue Growth: eCommerce revenue grew 14% to RMB 1.8 billion, while brand management revenue grew only 10% to RMB 331 million, suggesting a decline in brand management performance.
Blended Gross Margin Analysis: The blended gross margin for product sales was 28.1%, which is lower than expected, indicating potential cost management issues.
Operational Loss Improvement: Adjusted loss from operations improved to RMB 85 million, compared to a loss of RMB 90 million a year ago, but still reflects ongoing operational challenges.
Cash Liquidity Decline: As of September 30, 2024, cash and cash equivalents totaled RMB 2.7 billion, indicating a decrease in liquidity compared to previous periods.
Baozun Inc. (BZUN) Q3 2024 Earnings Call Transcript
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