BBW News & Events

Carter's (CRI) announced the appointment of Sharon Price John as Chief Executive Officer and President, effective June 15, 2026. John will also be appointed as a member of the Carter's Board of Directors on the effective date. John will join Carter's following the conclusion of her 13-year tenure as Chief Executive Officer and President of Build-A-Bear Workshop (BBW)

Build-A-Bear Workshop (BBW) is launching its first-ever wholesale partnership with Walmart (WMT). Beginning today, Build-A-Bear Mini Beans, new collectible Micro Mini Beans, and the Build-A-Bear x Bluey collection in partnership with BBC Studios, are available in 1,500+ Walmart stores nationwide, a major new distribution milestone for the nearly 30-year-old brand.

Build-A-Bear announced that as part of a multi-year planned succession process, longtime Build-A-Bear President and CEO Sharon Price John intends to retire from her role effective June 11, the date of the company's Annual Shareholders' Meeting. The Board appointed the company's tenured Chief Operations and Experience Officer Chris Hurt to succeed Price John as CEO, who will transition her responsibilities to Hurt during this period. The Board also appointed Hurt to the Board of Directors effective upon assuming the CEO role, and Price John will remain on the Board and help to ensure a smooth transition. Since joining Build-A-Bear Workshop in 2015, Hurt served as COO, and more recently, Chief Operations and Experience Officer. Prior to joining the company, Hurt was at American Eagle Outfitters from 2002 to 2015 in various senior leadership roles of increasing responsibility, including SVP of North America, VP/GM of the Factory stores, Zone VPand Regional Director. Prior to that, Hurt held positions of increasing responsibility at Polo Ralph Lauren after starting his career at The Procter & Gamble Company.