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BBW Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

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High
40.070
Open
39.650
VWAP
39.67
Vol
54.05K
Mkt Cap
496.05M
Low
39.110
Amount
2.14M
EV/EBITDA(TTM)
5.77
Total Shares
12.58M
EV
469.70M
EV/OCF(TTM)
7.22
P/S(TTM)
0.97
Build-A-Bear Workshop, Inc. is an experiential specialty retailer. It creates its own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of its own teddy bears and other plush toys based on the Company’s own intellectual property and in conjunction with a variety of licenses. Its segments include direct-to-consumer (DTC), commercial, and international franchising. Its DTC segment includes the operating activities of corporately managed stores, other retail-delivered operations and online sales. Its commercial segment includes transactions with other businesses and comprises wholesale sales of merchandise, supplies and fixtures, licensing the Company’s intellectual properties for third-party use, and entertainment activities. Its international franchising segment includes the activities of franchisees who operate store locations in certain countries and includes development fees, sales-based royalties, merchandise, supplies and fixture sales.
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Events Timeline

(ET)
2026-03-16
13:10:00
Build-A-Bear Launches New Products with Walmart
select
2026-03-12 (ET)
2026-03-12
06:50:00
Build-A-Bear CEO Sharon Price John to Retire on June 11
select
2026-03-12
06:50:00
Company Reports Q4 Revenue of $154.5M, Below Expectations
select
2026-03-11 (ET)
2026-03-11
16:10:00
Dividend to be Paid on April 9, 2026
select
2026-03-04 (ET)
2026-03-04
09:00:00
Futures Marginally Higher as Geopolitical Risks Rise
select
2025-12-04 (ET)
2025-12-04
09:00:00
Stock Futures Flat as Investors Await Economic Data
select

News

Newsfilter
8.5
04-14Newsfilter
Build-A-Bear Launches Eevee Evolution Campaign
  • Limited Release Strategy: Build-A-Bear Workshop® launches the Eevee Evolution campaign, debuting Flareon, Jolteon, and Vaporeon, with plans for additional limited-edition plush releases throughout 2026 and early 2027, aiming to stimulate consumer collecting enthusiasm and enhance brand loyalty through time-limited offerings.
  • Interactive Experience Design: The campaign creates a surprising and immersive collecting experience by releasing each Eevee evolution in waves, ensuring that customers discover new Pokémon friends with each visit, thereby enhancing customer engagement and brand interaction.
  • Brand Influence Expansion: Operating over 650 locations across more than 30 countries, Build-A-Bear leverages its online platform Build-A-Bear.com to further solidify its leadership in the retailtainment industry, attracting a younger consumer base through the Eevee Evolution series.
  • Strong Financial Performance: Build-A-Bear reported total revenues of $529.8 million for fiscal 2025, marking its fifth consecutive year of record results, indicating robust market performance and growth potential, with the Eevee series expected to further drive sales growth.
Newsfilter
8.5
04-09Newsfilter
Build-A-Bear Celebrates Pet Day, Emphasizing Love and Responsibility
  • Pet Responsibility Awareness: Build-A-Bear's recent social media poll reveals that 86% of respondents believe hands-on experience is key to preparing for pet ownership, indicating the brand's effectiveness in fostering responsibility among children and reinforcing its position in the educational toy market.
  • Uniqueness of Pet Names: The survey highlights the diversity and creativity in pet naming, with 'Bruno' being the most common yet accounting for less than 2% of responses, reflecting pet owners' emphasis on personalization and enhancing the brand's market appeal.
  • Pet Type Preferences: Among adopted pets, dogs represent 45% and cats 38%, with domestic short hair and Labrador retrievers being the most popular breeds, providing market insights that guide Build-A-Bear's product development to better meet consumer demands.
  • Importance of Emotional Connection: The survey indicates that 50% of pet parents view love as the most crucial aspect of pet care, followed by patience and dedication, emphasizing Build-A-Bear's brand positioning in conveying emotional value and enhancing the market potential of its Promise Pets™ collection.
Newsfilter
5.0
04-01Newsfilter
Build-A-Bear Launches Alien Cow Plush After April Fools' Prank
  • Product Launch: Build-A-Bear has unveiled the special edition Alien Cow plush as the culmination of its April Fools' Day campaign, now available in stores and online while supplies last, expected to attract significant fan interest.
  • Marketing Strategy: Leading up to April 1, Build-A-Bear created a mysterious atmosphere through social media and in-store experiences, successfully enhancing brand fun and creativity while increasing customer engagement.
  • Design Features: The Alien Cow plush combines traditional cow characteristics with extraterrestrial elements, featuring green accents and a t-shirt that reads 'Legendairy', aimed at providing fans with a lighthearted collectible option that enriches the product line.
  • Financial Performance: Build-A-Bear reported $529.8 million in total revenues for fiscal 2025, marking the fifth consecutive year of record results, indicating the brand's strong market performance and ongoing growth potential.
PRnewswire
5.0
04-01PRnewswire
Build-A-Bear Launches Alien Cow Plush After April Fools' Prank
  • Product Launch: Build-A-Bear unveiled the Alien Cow plush during April Fools' Day, blending traditional cow features with extraterrestrial details, which is expected to drive sales growth and attract consumer interest.
  • Marketing Strategy: By leveraging social media and in-store activities, Build-A-Bear successfully created intrigue and enhanced the brand's fun and creative image, further solidifying its position in the retail market.
  • Consumer Response: The pre-launch promotional activities significantly heightened consumer engagement and anticipation, particularly through alien-themed videos on Instagram and TikTok that sparked widespread discussion.
  • Financial Performance: Build-A-Bear reported $529.8 million in total revenues for fiscal 2025, marking the fifth consecutive year of record results, demonstrating the brand's strong performance and ongoing growth potential in the market.
Newsfilter
8.5
03-16Newsfilter
Build-A-Bear Launches New Products with Walmart Partnership
  • First Wholesale Partnership: Build-A-Bear's inaugural wholesale partnership with Walmart launches Mini Beans™ and Micro Mini Beans™ in over 1,500 stores nationwide, marking a significant distribution milestone that is expected to attract a large number of new customers and enhance brand visibility.
  • Personalization Experience: Customers can personalize their plush toys through the 'Choose Me, Name Me, Dress Me' journey, which strengthens the emotional connection between the brand and consumers, thereby enhancing customer loyalty and repeat purchase rates.
  • Collectible Toy Trend: The newly launched Micro Mini Beans™ are sold in mystery packs, tapping into consumer demand for collectible toys, which is expected to boost the brand's popularity among younger consumers and promote trading and collecting trends.
  • Strong Market Performance: Build-A-Bear reported total revenues of $529.8 million for fiscal 2025, achieving five consecutive years of record results, and this partnership with Walmart is anticipated to further drive sales growth and solidify its leadership position in the retail market.
PRnewswire
8.5
03-16PRnewswire
Build-A-Bear Launches New Products with Walmart Partnership
  • First Wholesale Partnership: Build-A-Bear's inaugural wholesale partnership with Walmart launches Mini Beans™ and the Bluey™ collection in over 1,500 stores nationwide, marking a significant distribution milestone that is expected to attract a large number of new customers and enhance brand visibility.
  • Personalization Experience: Customers can personalize their plush toys through the 'Choose Me, Name Me, Dress Me' process, which strengthens emotional connections and further solidifies Build-A-Bear's unique position in the toy market.
  • Collectible Toy Trend: The newly launched Micro Mini Beans™ are sold in mystery packs, tapping into consumer demand for collectible toys, driving repeat purchases and trading, and promoting the brand's modern collectibility trend.
  • Strong Market Performance: Build-A-Bear reported total revenues of $529.8 million for fiscal 2025, achieving record results for the fifth consecutive year, and this partnership with Walmart is expected to further drive guest traffic and sales growth this spring.
Wall Street analysts forecast BBW stock price to rise
2 Analyst Rating
Wall Street analysts forecast BBW stock price to rise
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 0.000
sliders
Low
70.00
Averages
70.00
High
70.00
Current: 0.000
sliders
Low
70.00
Averages
70.00
High
70.00
Northland
Greg Gibas
Outperform -> Outperform
downgrade
$70 -> $60
AI Analysis
2026-03-13
Reason
Northland
Greg Gibas
Price Target
$70 -> $60
AI Analysis
2026-03-13
downgrade
Outperform -> Outperform
Reason
Northland analyst Greg Gibas lowered the firm's price target on Build-A-Bear to $60 from $70 and keeps an Outperform rating on the shares after the company reported Q4 results that were slightly ahead of expectations. The firm still likes the opportunities for global expansion and believes the upcoming CEO transition leaves Build-A-Bear in "great hands," but is reducing its price target to account for lower profitability estimates, the analyst tells investors.
CJS Securities
NULL -> Outperform
initiated
$70
2025-12-10
Reason
CJS Securities
Price Target
$70
2025-12-10
initiated
NULL -> Outperform
Reason
CJS Securities initiated coverage of Build-A-Bear with an Outperform rating and $70 price target.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for BBW
Unlock Now

Valuation Metrics

The current forward P/E ratio for Build-A-Bear Workshop Inc (BBW.N) is 10.33, compared to its 5-year average forward P/E of 9.20. For a more detailed relative valuation and DCF analysis to assess Build-A-Bear Workshop Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
9.20
Current PE
10.33
Overvalued PE
13.21
Undervalued PE
5.20

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
6.26
Current EV/EBITDA
6.86
Overvalued EV/EBITDA
8.24
Undervalued EV/EBITDA
4.27

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
0.81
Current PS
0.87
Overvalued PS
1.08
Undervalued PS
0.53

Financials

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Whales Holding BBW

D
Divisadero Street Capital Management, LP
Holding
BBW
+1.76%
3M Return

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Frequently Asked Questions

What is Build-A-Bear Workshop Inc (BBW) stock price today?

The current price of BBW is 39.83 USD — it has increased 1.01

What is Build-A-Bear Workshop Inc (BBW)'s business?

Build-A-Bear Workshop, Inc. is an experiential specialty retailer. It creates its own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of its own teddy bears and other plush toys based on the Company’s own intellectual property and in conjunction with a variety of licenses. Its segments include direct-to-consumer (DTC), commercial, and international franchising. Its DTC segment includes the operating activities of corporately managed stores, other retail-delivered operations and online sales. Its commercial segment includes transactions with other businesses and comprises wholesale sales of merchandise, supplies and fixtures, licensing the Company’s intellectual properties for third-party use, and entertainment activities. Its international franchising segment includes the activities of franchisees who operate store locations in certain countries and includes development fees, sales-based royalties, merchandise, supplies and fixture sales.

What is the price predicton of BBW Stock?

Wall Street analysts forecast BBW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BBW is70.00 USD with a low forecast of 70.00 USD and a high forecast of 70.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Build-A-Bear Workshop Inc (BBW)'s revenue for the last quarter?

Build-A-Bear Workshop Inc revenue for the last quarter amounts to 154.51M USD, increased 2.70

What is Build-A-Bear Workshop Inc (BBW)'s earnings per share (EPS) for the last quarter?

Build-A-Bear Workshop Inc. EPS for the last quarter amounts to 1.26 USD, decreased -22.22

How many employees does Build-A-Bear Workshop Inc (BBW). have?

Build-A-Bear Workshop Inc (BBW) has 1200 emplpoyees as of April 21 2026.

What is Build-A-Bear Workshop Inc (BBW) market cap?

Today BBW has the market capitalization of 496.05M USD.