Build-A-Bear Workshop expands Hello Kitty workshops in 2026
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 05 Dec 25
Source: Newsfilter
Build-A-Bear Workshop Inc saw a price increase of 5.20% as it crossed above the 20-day SMA, driven by news of expanding Hello Kitty workshops in New Jersey and Minnesota.
The company announced plans to open new locations at major retail destinations, which is expected to enhance brand visibility and attract significant foot traffic. This strategic move follows the success of the initial workshop in Los Angeles, which demonstrated strong consumer demand.
The expansion is likely to solidify Build-A-Bear's competitive edge in the market, fostering deeper connections with customers and driving future growth as they capitalize on the popularity of the Hello Kitty brand.
Analyst Views on BBW
Wall Street analysts forecast BBW stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BBW is 70.00 USD with a low forecast of 70.00 USD and a high forecast of 70.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
2 Analyst Rating
2 Buy
0 Hold
0 Sell
Moderate Buy
Current: 59.990
Low
70.00
Averages
70.00
High
70.00
Current: 59.990
Low
70.00
Averages
70.00
High
70.00
About BBW
Build-A-Bear Workshop, Inc. is an experiential specialty retailer. It creates its own stuffed animals by participating in the stuffing, dressing, accessorizing, and naming of its own teddy bears and other plush toys based on the Company’s own intellectual property and in conjunction with a variety of licenses. Its segments include direct-to-consumer (DTC), commercial, and international franchising. Its DTC segment includes the operating activities of corporately managed stores, other retail-delivered operations and online sales. Its commercial segment includes transactions with other businesses and comprises wholesale sales of merchandise, supplies and fixtures, licensing the Company’s intellectual properties for third-party use, and entertainment activities. Its international franchising segment includes the activities of franchisees who operate store locations in certain countries and includes development fees, sales-based royalties, merchandise, supplies and fixture sales.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
