Zillow Preview Attracts Nearly 60 Brokerages to Enhance Pre-Market Listings
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 day ago
0mins
Should l Buy Z?
Source: PRnewswire
- Market Participation Expansion: The addition of 28 new brokerages brings the total to nearly 60 participating in Zillow Preview, reflecting broad industry alignment towards an open and transparent pre-market approach, which is expected to enhance seller visibility and competitiveness.
- Increased Buyer Exposure: Zillow Preview allows buyers to access listings before they hit the market, leveraging an average of 235 million unique users monthly, enabling sellers to build early demand and potentially increase transaction likelihood.
- Agent Strategy Optimization: Through Zillow Preview, agents can utilize market insights provided by the platform to refine their selling strategies, enhance client service capabilities, and ultimately boost performance and revenue potential.
- Enhanced Transparency: The implementation of Zillow Preview makes listings publicly visible on Zillow and Trulia, eliminating the need for buyers to work with specific brokerages to view properties, thereby further promoting transparency in the real estate market.
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Analyst Views on Z
Wall Street analysts forecast Z stock price to rise
8 Analyst Rating
3 Buy
5 Hold
0 Sell
Moderate Buy
Current: 40.630
Low
70.00
Averages
87.40
High
100.00
Current: 40.630
Low
70.00
Averages
87.40
High
100.00
About Z
Zillow Group, Inc. helps people find and get the home they want by connecting them with digital solutions, dedicated partners and agents, and buying, selling, financing, and renting experiences. The Company’s affiliates, subsidiaries, and brands include Zillow, Zillow Premier Agent, Zillow Home Loans, Zillow Rentals, Trulia, Out East, StreetEasy, HotPads, ShowingTime+, Spruce, and Follow Up Boss. It helps renters, buyers, sellers, and real estate professionals across all their residential real estate needs through its housing super app, which serves as an ecosystem of connected solutions for the tasks and services related to moving. It provides integrated transaction experience for movers through Zillow, its network of partners, its affiliated brands, and through a comprehensive suite of marketing software and technology solutions for the real estate industry, including ShowingTime+, Follow Up Boss and Spruce. It offers multifamily property managers a variety of advertising products.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Mortgage Rates Drop Significantly This Weekend
- Mortgage Rate Decline: Zillow reports that the average 30-year fixed mortgage rate has dropped to 6.15%, down seven basis points from last week, which alleviates financial burdens for homebuyers and may stimulate activity in the housing market.
- Short vs. Long Term Choices: The 15-year fixed mortgage rate stands at 5.64%, offering lower total interest payments despite higher monthly costs, appealing to buyers looking to pay off loans quickly, reflecting diverse market demands for different loan terms.
- Refinancing Rate Situation: The 30-year refinancing rate is at 6.26%, slightly higher than purchase loan rates, indicating competitive pressures in the refinancing market, prompting buyers to choose wisely to minimize long-term costs.
- Market Expectations: Despite the current rate drop, the MBA forecasts that the 30-year mortgage rate will hover around 6.30% through the coming years, urging homebuyers to stay informed on market trends for better decision-making.
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Mortgage Rates Decline for Five Consecutive Days
- Rate Decline Trend: According to Zillow data, the current 30-year fixed mortgage rate stands at 6.15%, down seven basis points since last weekend, indicating market support for homebuyers and potentially stimulating housing sales growth.
- 15-Year Rate Changes: The 15-year fixed mortgage rate has decreased to 5.64%, down eight basis points, which may attract more borrowers to opt for shorter-term loans, thereby reducing long-term interest expenses.
- Refinance Rate Overview: The current 30-year refinance rate is 6.26%, slightly higher than purchase loan rates, reflecting competitive pressure in the refinance market that may prompt borrowers to consider more cost-effective loan options.
- Market Outlook Analysis: Despite the decline in mortgage rates, the MBA forecasts that the 30-year mortgage rate will remain around 6.30% in the coming years, indicating a cautious market attitude towards rate fluctuations.
See More
Zillow Preview Attracts Nearly 60 Brokerages to Enhance Pre-Market Listings
- Market Participation Expansion: The addition of 28 new brokerages brings the total to nearly 60 participating in Zillow Preview, reflecting broad industry alignment towards an open and transparent pre-market approach, which is expected to enhance seller visibility and competitiveness.
- Increased Buyer Exposure: Zillow Preview allows buyers to access listings before they hit the market, leveraging an average of 235 million unique users monthly, enabling sellers to build early demand and potentially increase transaction likelihood.
- Agent Strategy Optimization: Through Zillow Preview, agents can utilize market insights provided by the platform to refine their selling strategies, enhance client service capabilities, and ultimately boost performance and revenue potential.
- Enhanced Transparency: The implementation of Zillow Preview makes listings publicly visible on Zillow and Trulia, eliminating the need for buyers to work with specific brokerages to view properties, thereby further promoting transparency in the real estate market.
See More
Zillow Preview Attracts Nearly 60 Brokerages to Enhance Pre-Market Listings
- Surge in Brokerage Participation: The addition of 28 new brokerages brings the total to nearly 60 for Zillow Preview, reflecting broad industry alignment towards an open and transparent pre-market approach, which is expected to enhance market competitiveness and client satisfaction.
- Market Demand Response: Zillow Preview enables agents and sellers to gain extensive exposure before listings go live, leveraging an audience of 235 million average monthly unique users to help sellers build early demand in a competitive market, thereby increasing transaction rates.
- Increased Transparency: The launch of Zillow Preview allows buyers to access pre-market listings without being tied to specific brokerages, breaking the limitations of traditional private networks and promoting fair competition in the market, aligning with consumer demands for transparency.
- Revenue Opportunities for Agents: Through Zillow Preview, listing agents can share in the revenue Zillow earns when a transaction closes, further incentivizing agents to actively participate and refine their selling strategies, thus boosting overall market activity.
See More
Mortgage Rates Decline Slightly
- Rate Changes: Freddie Mac reported a 9 basis point drop in the average 30-year fixed mortgage rate to 6.37%, while the 15-year mortgage rate fell 3 basis points to 5.74%, indicating cautious optimism in the market regarding future rate trends.
- Economic Impact: LoanDepot's chief economist Jeff DerGurahian noted that rates may remain within a relatively narrow range, with future declines dependent on easing tensions in the Middle East and employer responses to weaker demand, which will influence buyer decisions and market activity.
- Current Market Situation: According to Zillow data, the average rate for a 30-year fixed mortgage is 6.08%, and for a 15-year fixed mortgage, it is 5.60%, providing buyers with essential benchmarks to make informed lending choices.
- Future Outlook: The MBA forecasts that by 2026, the 30-year mortgage rate will be around 6.30%, while Fannie Mae predicts rates will drop below 6% by year-end, potentially stimulating homebuyer demand and improving the overall health of the real estate market.
See More
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Mortgage Rates Drop Significantly This Weekend
- Mortgage Rate Decline: Zillow reports that the average 30-year fixed mortgage rate has dropped to 6.15%, down seven basis points from last week, which alleviates financial burdens for homebuyers and may stimulate activity in the housing market.
- Short vs. Long Term Choices: The 15-year fixed mortgage rate stands at 5.64%, offering lower total interest payments despite higher monthly costs, appealing to buyers looking to pay off loans quickly, reflecting diverse market demands for different loan terms.
- Refinancing Rate Situation: The 30-year refinancing rate is at 6.26%, slightly higher than purchase loan rates, indicating competitive pressures in the refinancing market, prompting buyers to choose wisely to minimize long-term costs.
- Market Expectations: Despite the current rate drop, the MBA forecasts that the 30-year mortgage rate will hover around 6.30% through the coming years, urging homebuyers to stay informed on market trends for better decision-making.
See More
Mortgage Rates Decline for Five Consecutive Days
- Rate Decline Trend: According to Zillow data, the current 30-year fixed mortgage rate stands at 6.15%, down seven basis points since last weekend, indicating market support for homebuyers and potentially stimulating housing sales growth.
- 15-Year Rate Changes: The 15-year fixed mortgage rate has decreased to 5.64%, down eight basis points, which may attract more borrowers to opt for shorter-term loans, thereby reducing long-term interest expenses.
- Refinance Rate Overview: The current 30-year refinance rate is 6.26%, slightly higher than purchase loan rates, reflecting competitive pressure in the refinance market that may prompt borrowers to consider more cost-effective loan options.
- Market Outlook Analysis: Despite the decline in mortgage rates, the MBA forecasts that the 30-year mortgage rate will remain around 6.30% in the coming years, indicating a cautious market attitude towards rate fluctuations.
See More
Zillow Preview Attracts Nearly 60 Brokerages to Enhance Pre-Market Listings
- Market Participation Expansion: The addition of 28 new brokerages brings the total to nearly 60 participating in Zillow Preview, reflecting broad industry alignment towards an open and transparent pre-market approach, which is expected to enhance seller visibility and competitiveness.
- Increased Buyer Exposure: Zillow Preview allows buyers to access listings before they hit the market, leveraging an average of 235 million unique users monthly, enabling sellers to build early demand and potentially increase transaction likelihood.
- Agent Strategy Optimization: Through Zillow Preview, agents can utilize market insights provided by the platform to refine their selling strategies, enhance client service capabilities, and ultimately boost performance and revenue potential.
- Enhanced Transparency: The implementation of Zillow Preview makes listings publicly visible on Zillow and Trulia, eliminating the need for buyers to work with specific brokerages to view properties, thereby further promoting transparency in the real estate market.
See More
Zillow Preview Attracts Nearly 60 Brokerages to Enhance Pre-Market Listings
- Surge in Brokerage Participation: The addition of 28 new brokerages brings the total to nearly 60 for Zillow Preview, reflecting broad industry alignment towards an open and transparent pre-market approach, which is expected to enhance market competitiveness and client satisfaction.
- Market Demand Response: Zillow Preview enables agents and sellers to gain extensive exposure before listings go live, leveraging an audience of 235 million average monthly unique users to help sellers build early demand in a competitive market, thereby increasing transaction rates.
- Increased Transparency: The launch of Zillow Preview allows buyers to access pre-market listings without being tied to specific brokerages, breaking the limitations of traditional private networks and promoting fair competition in the market, aligning with consumer demands for transparency.
- Revenue Opportunities for Agents: Through Zillow Preview, listing agents can share in the revenue Zillow earns when a transaction closes, further incentivizing agents to actively participate and refine their selling strategies, thus boosting overall market activity.
See More
Mortgage Rates Decline Slightly
- Rate Changes: Freddie Mac reported a 9 basis point drop in the average 30-year fixed mortgage rate to 6.37%, while the 15-year mortgage rate fell 3 basis points to 5.74%, indicating cautious optimism in the market regarding future rate trends.
- Economic Impact: LoanDepot's chief economist Jeff DerGurahian noted that rates may remain within a relatively narrow range, with future declines dependent on easing tensions in the Middle East and employer responses to weaker demand, which will influence buyer decisions and market activity.
- Current Market Situation: According to Zillow data, the average rate for a 30-year fixed mortgage is 6.08%, and for a 15-year fixed mortgage, it is 5.60%, providing buyers with essential benchmarks to make informed lending choices.
- Future Outlook: The MBA forecasts that by 2026, the 30-year mortgage rate will be around 6.30%, while Fannie Mae predicts rates will drop below 6% by year-end, potentially stimulating homebuyer demand and improving the overall health of the real estate market.
See More
Meta's AI Model Launch Sparks 9% Stock Surge
- Meta AI Model Launch: Meta Platforms unveiled its new AI model, Muse Spark, leading to a stock surge of over 9%, as this model will power the digital assistant in the Meta AI app and desktop website, with a rollout planned for Facebook, Instagram, WhatsApp, and Messenger in the coming weeks, thereby enhancing user experience and platform attractiveness.
- Kimberly-Clark Stock Rebound: Kimberly-Clark's shares rebounded by 3% after a previous drop of over 4% due to a warehouse fire in California, with the company confirming no injuries, alleviating market concerns about supply chain disruptions and likely restoring investor confidence.
- Housing Market Stocks Rise: Stocks linked to the housing market saw gains as Treasury yields retreated, with the 10-year yield dropping about 7 basis points to 4.273%, resulting in Zillow Group shares rising over 2% and Rocket Companies gaining 4%, indicating a growing optimism about housing demand.
- Travel Stocks Surge: Travel-related stocks surged as oil prices fell, with United Airlines and Carnival Corporation shares jumping over 10%, reflecting increased market confidence in consumer spending recovery and signaling a potential rebound in the travel industry.
See More
