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Z Should I Buy

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Intellectia

Should You Buy Zillow Group Inc (Z) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
44.900
1 Day change
1.91%
52 Week Range
93.880
Analysis Updated At
2026/03/06
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Zillow Group Inc (Z) is not a strong buy at the moment for a beginner investor with a long-term strategy and $50,000-$100,000 to invest. The stock is currently in a bearish trend with no clear technical or proprietary trading signals to suggest a strong entry point. While the company's share buyback program is a positive catalyst, weak financial performance, mixed analyst ratings, and a lack of significant insider or hedge fund activity suggest a cautious approach. Holding off for a more favorable entry point is recommended.

Technical Analysis

The MACD is positive and expanding (0.894), suggesting bullish momentum, but the RSI is neutral at 49.692, indicating no clear signal. Moving averages are bearish (SMA_200 > SMA_20 > SMA_5), and the stock is trading near its pivot level of 45.355, with support at 42.599 and resistance at 48.111. Overall, the technical indicators suggest a bearish trend.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
3

Positive Catalysts

  • The $1.25 billion stock buyback program reflects confidence in the company's future growth and aims to boost shareholder value.

Neutral/Negative Catalysts

  • Weak financial performance in Q4 2025, with net income dropping by -105.77% YoY and EPS declining by -104.55% YoY. Analyst ratings are mixed, with recent downgrades citing market structure uncertainties and litigation risks.

Financial Performance

In Q4 2025, revenue increased by 18.05% YoY to $654 million, but net income dropped to $3 million (-105.77% YoY), EPS fell to 0.01 (-104.55% YoY), and gross margin declined to 72.78% (-4.00% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst ratings are mixed. Keefe Bruyette recently lowered the price target to $60 from $65, maintaining a Market Perform rating. Benchmark raised the target to $110, citing strong momentum, while Mizuho downgraded the stock to Neutral, citing uncertainties in market structure and litigation risks.

Wall Street analysts forecast Z stock price to rise
8 Analyst Rating
Wall Street analysts forecast Z stock price to rise
3 Buy
5 Hold
0 Sell
Moderate Buy
Current: 44.060
sliders
Low
70
Averages
87.4
High
100
Current: 44.060
sliders
Low
70
Averages
87.4
High
100
Keefe Bruyette
Market Perform
downgrade
$65 -> $60
AI Analysis
2026-02-11
Reason
Keefe Bruyette
Price Target
$65 -> $60
AI Analysis
2026-02-11
downgrade
Market Perform
Reason
Keefe Bruyette lowered the firm's price target on Zillow to $60 from $65 and keeps a Market Perform rating on the shares.
Keefe Bruyette
Market Perform
maintain
$65 -> $80
2026-02-09
Reason
Keefe Bruyette
Price Target
$65 -> $80
2026-02-09
maintain
Market Perform
Reason
Keefe Bruyette raised the firm's price target on Zillow to $80 from $65 and keeps a Market Perform rating on the shares. The outcome of the Compass trial remains uncertain, the analyst tells investors in a research note.
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