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Z Should I Buy

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Intellectia

Should You Buy Zillow Group Inc (Z) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
32.110
1 Day change
0.31%
52 Week Range
93.880
Analysis Updated At
2026/06/12
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Zillow Group (Z) is not a good buy right now for a beginner with a long-term focus and $50,000-$100,000 to invest. The stock has bearish technical momentum, no proprietary buy signal, and multiple negative news catalysts tied to lawsuits and competitive pressure from Google. While Wall Street still has a mixed-to-somewhat constructive long-term view, the current setup favors waiting rather than buying immediately.

Technical Analysis

Current price is 32.73, slightly above the S1 support at 32.326 and below the pivot at 34.524, which keeps price action weak in the near term. MACD histogram is negative and expanding, confirming downward momentum. SMA alignment is bearish with SMA_200 > SMA_20 > SMA_5, which indicates a broader downtrend. RSI_6 at 20.734 suggests the stock is oversold, but the broader trend remains weak. Recent pattern data also points to short-term downside bias, with a 40% chance of -2.13% next day and -1.68% next week.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Options sentiment is close to balanced but slightly defensive. Put-call ratios near 0.5 suggest calls still dominate, yet not by a wide margin. Open interest and volume are both elevated versus recent averages, implying active positioning. Implied volatility is high at 63.87 with IV percentile at 82.94, showing the market expects meaningful movement and is pricing in uncertainty. Overall options data is not strongly bullish.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
3

Positive Catalysts

  • Zillow still has support from some analysts who remain Overweight/Buy, including JPMorgan and Deutsche Bank, reflecting confidence in execution and potential upside if the housing market improves. The earlier dismissal of Compass-related antitrust litigation was also a favorable development because it removed one legal overhang. Long term, a housing recovery could improve estimate revisions and sentiment.

Neutral/Negative Catalysts

  • Recent news is clearly negative: multiple class action lawsuits were filed on June 10-11 alleging misleading statements and raising regulatory scrutiny risk. Keefe Bruyette also warned that Google’s nationwide rollout of home listings ads is a setback for real estate portals, with Zillow seen as most exposed. Analyst price targets have been cut across multiple firms, and the latest commentary from Keefe Bruyette is only Market Perform. There is also no supportive insider, hedge fund, or congress trading trend.

Financial Performance

No usable latest-quarter financial snapshot was provided because the financial snapshot data returned an error. Based on available analyst commentary, Zillow’s Q1 execution was described as solid, but there is no direct quarter-by-quarter revenue or earnings detail here to confirm current growth trends. The overall read is that fundamentals are not clearly deteriorating, but the market is not rewarding the stock right now.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analyst sentiment is mixed but leaning cautious. Price targets were reduced by Morgan Stanley, Deutsche Bank, Goldman Sachs, JPMorgan, and Keefe Bruyette in early May, showing a downward reset in expectations. Ratings include Equal Weight/Market Perform/Neutral from several firms, while JPMorgan and Deutsche Bank remain constructive. The latest June 12 note from Keefe Bruyette is negative for Zillow due to Google’s rollout of home listings ads. Wall Street pros see long-term housing-cycle upside, but the near-term view is cautious and exposed to competitive and legal risks.

Wall Street analysts forecast Z stock price to rise
8 Analyst Rating
Wall Street analysts forecast Z stock price to rise
3 Buy
5 Hold
0 Sell
Moderate Buy
Current: 32.010
sliders
Low
70
Averages
87.4
High
100
Current: 32.010
sliders
Low
70
Averages
87.4
High
100
Keefe Bruyette
Ryan Tomasello
Market Perform
maintain
AI Analysis
2026-06-12
Reason
Keefe Bruyette
Ryan Tomasello
Price Target
AI Analysis
2026-06-12
maintain
Market Perform
Reason
Keefe Bruyette analyst Ryan Tomasello notes that Google (GOOGL) is expanding its pilot of home listings ads in search results to a full nationwide rollout, which is a setback for the real estate portals, with Zillow (Z) most exposed, as Google's monetization of the product appears focused on buyer agent lead generation. The firm says CoStar's (CSGP) Homes.com is more oriented toward listing agents, and both CoStar and Rocket (RKT) benefit from more diversified businesses. Keefe Bruyette has a Market Perform rating on Zillow.
Morgan Stanley
Matthew Cost
Equal Weight
downgrade
$82 -> $70
2026-05-08
Reason
Morgan Stanley
Matthew Cost
Price Target
$82 -> $70
2026-05-08
downgrade
Equal Weight
Reason
Morgan Stanley analyst Matthew Cost lowered the firm's price target on Zillow to $70 from $82 and keeps an Equal Weight rating on the shares.
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