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Z Should I Buy

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Intellectia

Should You Buy Zillow Group Inc (Z) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
40.260
1 Day change
-1.30%
52 Week Range
93.880
Analysis Updated At
2026/03/27
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Zillow Group Inc. is not a strong buy at the moment for a beginner investor with a long-term strategy. The stock is currently in a bearish technical trend, with weak financial performance in the latest quarter and no significant trading signals. While there are some positive developments like AI integration and brokerage signings, the negative catalysts, including declining net income and bearish moving averages, outweigh the positives. Holding the stock or waiting for a more favorable entry point is recommended.

Technical Analysis

The stock is in a bearish trend with SMA_200 > SMA_20 > SMA_5. RSI is neutral at 27.399, and MACD is above 0 but positively contracting. The current price is below the key pivot level of 43.585, with support at 39.778 and resistance at 45.938.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

Implied volatility is high at 61.5, with an IV percentile of 89.24, indicating elevated options activity. However, the put-call ratios suggest a slightly bullish sentiment in the options market.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
9
Buy
2

Positive Catalysts

  • AI integration through Zillow AI Mode and Zillow Preview, which enhances property visibility and user experience.

  • Recent brokerage signings and reaffirmed Q1 2026 revenue expectations indicate market stability and growth potential.

Neutral/Negative Catalysts

  • Weak financial performance in Q4 2025, with net income dropping by -105.77% YoY and EPS declining by -104.55%.

  • Bearish technical indicators, including moving averages and price below key pivot levels.

  • Analyst concerns about litigation risks and market structure uncertainties.

Financial Performance

In Q4 2025, revenue increased by 18.05% YoY to $654 million. However, net income dropped significantly by -105.77% YoY to $3 million, and EPS fell by -104.55% to 0.01. Gross margin also declined by 4.00% YoY to 72.78.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed on Zillow. Keefe Bruyette maintains a Market Perform rating with a $60 price target, while JPMorgan sees the recent selloff as an overreaction and a buying opportunity. However, Mizuho downgraded the stock to Neutral due to litigation and market structure uncertainties. Price targets range from $60 to $110, with mixed sentiment on long-term growth.

Wall Street analysts forecast Z stock price to rise
8 Analyst Rating
Wall Street analysts forecast Z stock price to rise
3 Buy
5 Hold
0 Sell
Moderate Buy
Current: 40.790
sliders
Low
70
Averages
87.4
High
100
Current: 40.790
sliders
Low
70
Averages
87.4
High
100
Keefe Bruyette
Market Perform
maintain
$60
AI Analysis
2026-03-19
Reason
Keefe Bruyette
Price Target
$60
AI Analysis
2026-03-19
maintain
Market Perform
Reason
Keefe Bruyette keeps a Market Perform rating on Zillow (Z) with a $60 price target after Compass (COMP) voluntarily dismissed its antitrust lawsuit against the company. The decision is a positive development for Zillow as it removes the overhang related to this antitrust litigation and allows the company to continue to enforce its private listings ban, the analyst tells investors in a research note. However, Keefe still sees Compass's "aggressive" off-MLS listing strategies as an ongoing risk to Zillow's listing coverage.
JPMorgan
Strong Buy
maintain
2026-03-13
Reason
JPMorgan
Price Target
2026-03-13
maintain
Strong Buy
Reason
JPMorgan views the 25% pullback in Zillow Group shares since the Q4 earnings report as a buying opportunity. The selloff reflects fears around AI disruption, litigation and regulatory scrutiny, and industry shifts around listing distribution models, the analyst tells investors in a research note. JPMorgan views Zillow's March 24 AI summit as an opportunity for management to demonstrate why the company's "vertical integration, last-mile data ownership, and closed-loop workflows create a defensible moat against horizontal AI." The firm views the selloff as overreaction given Zillow's "strong fundamentals."
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