Zeta Global Launches Superintelligent Marketing Assistant Athena
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 24 2026
0mins
Should l Buy ZETA?
Zeta Global announced the general availability of Athena by Zeta, its superintelligent agent designed for enterprise marketing teams. Athena converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, execute with precision, and prove the business impact of every decision. Built for chief marketing officers and marketing leaders, Athena is now available to all Zeta Marketing Platform customers.
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Analyst Views on ZETA
Wall Street analysts forecast ZETA stock price to rise
14 Analyst Rating
11 Buy
3 Hold
0 Sell
Strong Buy
Current: 14.810
Low
23.00
Averages
29.00
High
44.00
Current: 14.810
Low
23.00
Averages
29.00
High
44.00
About ZETA
Zeta Global Holdings Corp. operates an omnichannel data-driven cloud platform, which is engaged in providing enterprises with consumer intelligence and marketing automation software. It enables customers to target, connect and engage consumers through software that delivers personalized marketing across all addressable channels, including email, social media, Web, chat, connected TV (CTV) and video, among others. Its Zeta Marketing Platform (ZMP) is an AI-powered marketing platform with identity data at its core. ZMP analyzes billions of structured and unstructured data signals to predict consumer intent, optimize messaging and drive personalized messaging across all channels. The Company’s Consumer Data Platform (CDP+) integrates LiveIntent’s identity graph, improving identity resolution while maintaining compliance with evolving privacy standards. Its Agile Intelligence suite provides customers with real-time, intent-driven insights.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Zeta Global Launches Athena AI Marketing Assistant
- Launch of Intelligent Marketing Assistant: Zeta Global has officially launched Athena, which transforms enterprise data into predictive answers, enabling marketing teams to identify opportunities faster and execute precisely, thereby enhancing the business impact of decisions.
- Significant Efficiency Gains: Athena reduces segmentation analysis time from days to minutes and campaign workflows from weeks to hours, greatly improving marketing teams' operational efficiency and ROI validation capabilities.
- Positive Customer Feedback: Zack Gharib, President of Red Roof, noted that Athena has elevated their performance marketing approach, allowing them to more effectively identify and convert prospective guests, thus creating greater value for franchisees.
- Comprehensive Functionality Integration: Athena combines predictive decision-making, rapid execution, and financial accountability through a conversational interface powered by advanced OpenAI models, enhancing the intelligence level of the Zeta Marketing Platform and boosting market competitiveness.
See More
Zeta Global Achieves Top Strategy Score in Forrester's Email Marketing Evaluation
- Strategic Leadership: Zeta Global's marketing platform has been recognized as a leader in Forrester Wave™ for Email Marketing Service Providers, achieving the highest strategy score, reflecting its excellence in AI, data management, and innovation.
- Scoring Superiority: The platform received the highest possible score (5.0) in 11 evaluation criteria, including Identity Resolution, Data Management, and Data Governance, showcasing its robust capabilities in simplifying marketing execution and enhancing business performance.
- Market Demand Response: As enterprises replace legacy martech stacks, Zeta's solutions meet the urgent market demand for simplified operations and personalized experiences by integrating identity resolution and predictive intelligence, further driving business growth.
- Industry Recognition and Future Outlook: Forrester's report notes that Zeta's system is suitable for marketers across industries, particularly those looking to maximize customer insights through AI experimentation, indicating its broad application potential in future markets.
See More
Zeta Global (ZETA.US) Insider Plans to Sell $6.18 Million Worth of Common Stock via Form 144
Share Sale Announcement: Family Trust No S4 intends to sell 348,290 shares of Zeta Global (ZETA.US) on March 13, with a total market value of approximately $6.18 million.
Reduction in Holdings: Family Trust No S4 has reduced its shareholding in Zeta Global by 9,487 shares since February 24, 2026, with a total value of around $141.44K.
See More
Zeta Global to Participate in 38th Annual Roth Conference
- Investor Event Announcement: Zeta Global has announced its participation in the 38th Annual Roth Conference on March 23, showcasing its innovative capabilities in the AI marketing cloud sector, which is expected to attract investor attention and enhance market awareness.
- Live Webcast Availability: The live webcast and replay of the presentation will be accessible on Zeta's Investor Relations website for 90 days, ensuring that investors unable to attend in person can still access key information, thereby enhancing transparency and investor trust.
- AI Marketing Platform Advantages: Zeta Global leverages advanced artificial intelligence and trillions of consumer signals to simplify marketing processes, enabling enterprise clients to personalize consumer experiences across multiple channels, thus improving marketing effectiveness and customer retention rates.
- Company Background Information: Founded in 2007 and headquartered in New York, Zeta Global aims to simplify complex marketing by unifying identity, intelligence, and omnichannel activation, demonstrating its leadership and innovative potential in the industry.
See More
OpenAI to Partner with The Trade Desk for Advertising Expansion
- Initial Advertising Strategy: OpenAI plans to initially rely on external partner The Trade Desk to scale its advertising business on ChatGPT, which is still in its early stages, indicating OpenAI's sensitivity to market demands and the need for strategic partnerships.
- Market Reaction: Shares of Zeta Global Holdings slipped nearly 1% in overnight trading and are on track to end a three-day winning streak, reflecting retail investors' unease over OpenAI's talks with The Trade Desk, which may signal declining confidence in Zeta's future prospects.
- Analyst Rating Discrepancies: According to Koyfin, Wall Street has a consensus rating of 'Strong Hold' on Zeta, while The Trade Desk enjoys a 'Buy' rating, highlighting differing market expectations for the two companies and potentially influencing investor decisions.
- Price Targets and Valuations: Zeta's average price target is $29.08, implying a 55% upside from its last closing price of $18.76, while The Trade Desk's target is $32.95, suggesting a 30% upside from its closing price of $25.17, reflecting contrasting market views on their future performance.
See More
NYSE Issues Pre-Market Advisory with Key Insights
- Market Update: The NYSE's pre-market advisory on February 27, 2026, indicates mixed market conditions as investors digest fresh economic data, including the January PPI report, suggesting a complex sentiment that could influence short-term trading strategies.
- Earnings Highlight: Grindr (NYSE:GRND) reported a 28% revenue increase for 2025 in its latest earnings release, reflecting significant success in a competitive market, which may attract more investor interest moving forward.
- CEO Interview: Zeta Global (NYSE:ZETA) CEO David Steinberg will discuss his firm's 18th consecutive 'beat and raise' quarter on NYSE Live, emphasizing how the company leverages AI for competitive advantage, potentially signaling new growth opportunities for investors.
- IPO Summit Celebration: Connor Group celebrates the 13th annual IPO Summit, highlighting ongoing market interest in new listings, while NFL player Jameis Winston's participation adds a star appeal that may attract more public and media attention.
See More
Zeta Global Launches Athena AI Marketing Assistant
- Launch of Intelligent Marketing Assistant: Zeta Global has officially launched Athena, which transforms enterprise data into predictive answers, enabling marketing teams to identify opportunities faster and execute precisely, thereby enhancing the business impact of decisions.
- Significant Efficiency Gains: Athena reduces segmentation analysis time from days to minutes and campaign workflows from weeks to hours, greatly improving marketing teams' operational efficiency and ROI validation capabilities.
- Positive Customer Feedback: Zack Gharib, President of Red Roof, noted that Athena has elevated their performance marketing approach, allowing them to more effectively identify and convert prospective guests, thus creating greater value for franchisees.
- Comprehensive Functionality Integration: Athena combines predictive decision-making, rapid execution, and financial accountability through a conversational interface powered by advanced OpenAI models, enhancing the intelligence level of the Zeta Marketing Platform and boosting market competitiveness.
See More
Zeta Global Achieves Top Strategy Score in Forrester's Email Marketing Evaluation
- Strategic Leadership: Zeta Global's marketing platform has been recognized as a leader in Forrester Wave™ for Email Marketing Service Providers, achieving the highest strategy score, reflecting its excellence in AI, data management, and innovation.
- Scoring Superiority: The platform received the highest possible score (5.0) in 11 evaluation criteria, including Identity Resolution, Data Management, and Data Governance, showcasing its robust capabilities in simplifying marketing execution and enhancing business performance.
- Market Demand Response: As enterprises replace legacy martech stacks, Zeta's solutions meet the urgent market demand for simplified operations and personalized experiences by integrating identity resolution and predictive intelligence, further driving business growth.
- Industry Recognition and Future Outlook: Forrester's report notes that Zeta's system is suitable for marketers across industries, particularly those looking to maximize customer insights through AI experimentation, indicating its broad application potential in future markets.
See More
Zeta Global (ZETA.US) Insider Plans to Sell $6.18 Million Worth of Common Stock via Form 144
Share Sale Announcement: Family Trust No S4 intends to sell 348,290 shares of Zeta Global (ZETA.US) on March 13, with a total market value of approximately $6.18 million.
Reduction in Holdings: Family Trust No S4 has reduced its shareholding in Zeta Global by 9,487 shares since February 24, 2026, with a total value of around $141.44K.
See More
Zeta Global to Participate in 38th Annual Roth Conference
- Investor Event Announcement: Zeta Global has announced its participation in the 38th Annual Roth Conference on March 23, showcasing its innovative capabilities in the AI marketing cloud sector, which is expected to attract investor attention and enhance market awareness.
- Live Webcast Availability: The live webcast and replay of the presentation will be accessible on Zeta's Investor Relations website for 90 days, ensuring that investors unable to attend in person can still access key information, thereby enhancing transparency and investor trust.
- AI Marketing Platform Advantages: Zeta Global leverages advanced artificial intelligence and trillions of consumer signals to simplify marketing processes, enabling enterprise clients to personalize consumer experiences across multiple channels, thus improving marketing effectiveness and customer retention rates.
- Company Background Information: Founded in 2007 and headquartered in New York, Zeta Global aims to simplify complex marketing by unifying identity, intelligence, and omnichannel activation, demonstrating its leadership and innovative potential in the industry.
See More
OpenAI to Partner with The Trade Desk for Advertising Expansion
- Initial Advertising Strategy: OpenAI plans to initially rely on external partner The Trade Desk to scale its advertising business on ChatGPT, which is still in its early stages, indicating OpenAI's sensitivity to market demands and the need for strategic partnerships.
- Market Reaction: Shares of Zeta Global Holdings slipped nearly 1% in overnight trading and are on track to end a three-day winning streak, reflecting retail investors' unease over OpenAI's talks with The Trade Desk, which may signal declining confidence in Zeta's future prospects.
- Analyst Rating Discrepancies: According to Koyfin, Wall Street has a consensus rating of 'Strong Hold' on Zeta, while The Trade Desk enjoys a 'Buy' rating, highlighting differing market expectations for the two companies and potentially influencing investor decisions.
- Price Targets and Valuations: Zeta's average price target is $29.08, implying a 55% upside from its last closing price of $18.76, while The Trade Desk's target is $32.95, suggesting a 30% upside from its closing price of $25.17, reflecting contrasting market views on their future performance.
See More
NYSE Issues Pre-Market Advisory with Key Insights
- Market Update: The NYSE's pre-market advisory on February 27, 2026, indicates mixed market conditions as investors digest fresh economic data, including the January PPI report, suggesting a complex sentiment that could influence short-term trading strategies.
- Earnings Highlight: Grindr (NYSE:GRND) reported a 28% revenue increase for 2025 in its latest earnings release, reflecting significant success in a competitive market, which may attract more investor interest moving forward.
- CEO Interview: Zeta Global (NYSE:ZETA) CEO David Steinberg will discuss his firm's 18th consecutive 'beat and raise' quarter on NYSE Live, emphasizing how the company leverages AI for competitive advantage, potentially signaling new growth opportunities for investors.
- IPO Summit Celebration: Connor Group celebrates the 13th annual IPO Summit, highlighting ongoing market interest in new listings, while NFL player Jameis Winston's participation adds a star appeal that may attract more public and media attention.
See More
