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Zeta Global Holdings Corp (ZETA) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The stock is supported by strong analyst ratings, positive hedge fund activity, and a promising growth outlook driven by acquisitions and organic momentum. While technical indicators are neutral to slightly bearish in the short term, the long-term growth potential and positive catalysts outweigh the risks.
The MACD histogram is -0.413, indicating bearish momentum, but it is contracting negatively, suggesting potential stabilization. RSI is at 27.617, in the neutral zone, with no clear signal. Moving averages are converging, and the stock is trading near its S1 support level of 15.032, which could act as a floor. Short-term trends suggest a 60% chance of a slight decline (-0.41%) in the next day and a 3.36% gain in the next month.

Hedge funds are significantly increasing their buying activity (+184.93% last quarter).
Analysts are bullish, with multiple price target increases and strong Buy ratings.
The acquisition of Marigold is expected to drive revenue growth of 20%+ and improve profitability.
Upcoming earnings on February 24, 2026, may provide further positive updates.
Short-term technical indicators are neutral to slightly bearish.
The company reported a net income loss of $3.63M in Q3 2025, with EPS dropping 77.78% YoY.
No recent congress trading data or significant insider activity.
In Q3 2025, Zeta's revenue increased by 25.67% YoY to $337.17M, showcasing strong top-line growth. However, net income dropped by 79.08% YoY to -$3.63M, and EPS fell by 77.78% YoY to -$0.02. Gross margin slightly decreased to 55.39% (-0.97% YoY). Despite profitability challenges, the company is showing strong revenue growth driven by acquisitions and organic momentum.
Analysts are optimistic, with multiple firms raising price targets recently. Goldman Sachs raised its target to $26, Morgan Stanley to $23, and B. Riley to $30. The consensus is that Zeta's acquisitions and organic growth will drive long-term value. The average price target suggests significant upside from the current price of $15.495.