Should I Buy ZETA? ZETA 2026 Analysis

Should You Buy Zeta Global Holdings Corp (ZETA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Buy

Latest Price

19.470

1 Day change

-4.14%

52 Week Range

26.600

Analysis Updated At

2026/01/26

Zeta Global Holdings Corp (ZETA) is a good buy for a beginner investor with a long-term strategy and $50,000-$100,000 available for investment. The company's strong growth prospects, recent acquisition of Marigold, raised guidance, and bullish analyst ratings make it a compelling opportunity despite minor technical weaknesses.

Technical Analysis

The MACD histogram is negative (-0.258) but contracting, indicating potential stabilization. RSI is neutral at 53.16, and moving averages are converging, showing no clear momentum. The stock is trading near its pivot level (22.143), with support at 20.084 and resistance at 24.202. Pre-market price is slightly down (-0.51%), but this is not a significant concern given the broader bullish sentiment.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

Completion of Marigold acquisition, boosting revenue and profitability guidance for Q4, Q1 2026, and FY
Partnership with OpenAI to enhance Athena marketing platform, signaling innovation and growth in SaaS applications.
Analysts have raised price targets, with multiple Buy ratings and targets as high as $
Hedge funds are significantly increasing their positions in ZETA, with a 184.93% rise in buying activity.

Neutral/Negative Catalysts

Financial performance shows a decline in net income (-79.08% YoY) and EPS (-77.78% YoY) in Q3 2025, which may concern some investors.
Gross margin dropped slightly (-0.97% YoY), reflecting minor operational inefficiencies.
Technical indicators are neutral to slightly bearish, with no strong upward momentum currently.

Financial Performance

In Q3 2025, revenue increased by 25.67% YoY to $337.17M, showcasing strong top-line growth. However, net income dropped significantly to -$3.63M (-79.08% YoY), and EPS fell to -$0.02 (-77.78% YoY). Gross margin slightly decreased to 55.39% (-0.97% YoY), indicating minor operational challenges.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are bullish on ZETA, with multiple Buy ratings and raised price targets. DA Davidson, B. Riley, and BofA have targets ranging from $29 to $30, citing strong organic growth, improved EBITDA margins, and free cash flow conversion. Morgan Stanley and Goldman Sachs have more conservative targets ($23-$27) but remain optimistic about the company's growth potential.

14 Analyst Rating

Wall Street analysts forecast ZETA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ZETA is 29 USD with a low forecast of 23 USD and a high forecast of 44 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

11 Buy

3 Hold

0 Sell

Strong Buy

Current: 20.310

Low

Averages

High

Current: 20.310

Low

Averages

High

Goldman Sachs

Neutral

maintain

$23 -> $26

AI Analysis

2026-01-28

New

Reason

Goldman Sachs

Price Target

$23 -> $26

AI Analysis

2026-01-28

New

maintain

Neutral

Reason

Goldman Sachs raised the firm's price target on Zeta Global to $26 from $23 and keeps a Neutral rating on the shares. Software M&A activity is expected to accelerate in 2026, driven by compressed public valuations and the structural advantages of software businesses, including distribution, domain expertise, data moats, and brand equity, the analyst tells investors in a research note This could enable value creation through cross-portfolio synergies, acquisitions of top private-market technologies, and leveraging SaaS incumbents at more attractive multiples, the firm says.

Morgan Stanley

Equal Weight

maintain

$21 -> $23

2025-11-26

Reason

Morgan Stanley

Price Target

$21 -> $23

2025-11-26

maintain

Equal Weight

Reason

Morgan Stanley raised the firm's price target on Zeta Global to $23 from $21 and keeps an Equal Weight rating on the shares to account for the company's updated Q4 and FY26 guidance across revenue and profitability following the closure of the Marigold acquisition.

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ZETA Should I Buy

ZETA Should I Buy

Should You Buy Zeta Global Holdings Corp (ZETA) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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