Vivid Seats Becomes the Chicago Bears' Official Partner for Fan Experiences

Strategic Collaboration: Vivid Seats has partnered with United Airlines to allow MileagePlus members to earn miles on live event ticket purchases through Vivid Seats.

Earning Miles: Members can earn two miles per dollar spent on tickets, with additional miles available for United credit cardholders, ranging from three to five miles per dollar depending on the card type.

Enhanced Customer Experience: The collaboration includes personalized content through United's Kinective Media, enhancing the travel experience with Vivid Seats media featured in inflight entertainment.

Company Background: Vivid Seats, founded in 2001, is a leading online ticket marketplace focused on connecting fans with live events and has been recognized for its customer service.

Corporate Simplification Agreement: Vivid Seats Inc. has entered into a Corporate Simplification Agreement to eliminate its dual-class structure and terminate its Tax Receivable Agreement (TRA), resulting in the issuance of 403,022 shares of Class A common stock.

Financial Impact: The agreement is expected to save Vivid Seats $6 million in cash payments due in 2026 and provide up to $180 million in lifetime tax savings, reducing annual cash tax payments to approximately $3 million and compliance costs associated with a single-class stock structure.

Partnership Announcement: Vivid Seats Inc. has formed a multi-year partnership with the Chicago Bears, becoming their Official Fan Experience Partner.

Exclusive Experiences for Fans: Starting this NFL season, Vivid Seats customers will gain access to unique experiences such as VIP pre-game field opportunities and the Vivid Seats Skydeck at Soldier Field.

Skydeck Features: The Vivid Seats Fan Experience Skydeck offers fans a vibrant social space with bar-top tables, private concessions, and panoramic views of the game and Chicago skyline.

Branding and Expansion: As part of the agreement, Vivid Seats will have prominent branding at Soldier Field and continues to expand its NFL partnerships, which already include several other teams.

Financial Performance Overview: Vivid Seats reported a 9% increase in revenues for 2024, totaling $775.6 million, despite a decline in marketplace gross order value (GOV) by 1% to $3.89 billion and a significant drop in net income by 87% to $14.3 million compared to 2023.

Future Outlook and Growth Strategy: The company anticipates a return to top-line growth in the second half of 2025, driven by ongoing investments in technology and partnerships, including a new collaboration with United Airlines, while also launching its services in Europe to expand its global presence.

Financial Performance: Vivid Seats reported a Q4 net loss of $4.4 million, a significant decline from a net income of $28.5 million in the same quarter last year, while revenue increased slightly by 0.8% to $199.81 million.

2025 Financial Outlook: The company anticipates Marketplace GOV between $3.7 to $4.1 billion and revenues ranging from $730.0 to $810.0 million for the year ending December 31, 2025, with adjusted EBITDA expected to be between $110.0 to $150.0 million.

MLB Fan Loyalty Report: Vivid Seats released its 2025 MLB Fan Loyalty Report, revealing that 32% of Americans are eager to attend an in-person MLB game this year, with ticket prices increasing as fan demand rises. The Los Angeles Dodgers and Detroit Tigers are highlighted as the top trending teams for ticket sales.

Fan Engagement and Travel Trends: The report also indicates that the Dodgers and Yankees have the most dedicated fanbases, with significant attendance at away games, while fans are traveling the farthest to see the Boston Red Sox. Additionally, Vivid Seats is promoting its app features, including a trivia game for discounts on tickets.