SEATW Overview

Strategic Collaboration: Vivid Seats has partnered with United Airlines to allow MileagePlus members to earn miles on live event ticket purchases through Vivid Seats.

Earning Miles: Members can earn two miles per dollar spent on tickets, with additional miles available for United credit cardholders, ranging from three to five miles per dollar depending on the card type.

Enhanced Customer Experience: The collaboration includes personalized content through United's Kinective Media, enhancing the travel experience with Vivid Seats media featured in inflight entertainment.

Company Background: Vivid Seats, founded in 2001, is a leading online ticket marketplace focused on connecting fans with live events and has been recognized for its customer service.

Corporate Simplification Agreement: Vivid Seats Inc. has entered into a Corporate Simplification Agreement to eliminate its dual-class structure and terminate its Tax Receivable Agreement (TRA), resulting in the issuance of 403,022 shares of Class A common stock.

Financial Impact: The agreement is expected to save Vivid Seats $6 million in cash payments due in 2026 and provide up to $180 million in lifetime tax savings, reducing annual cash tax payments to approximately $3 million and compliance costs associated with a single-class stock structure.

Partnership Announcement: Vivid Seats Inc. has formed a multi-year partnership with the Chicago Bears, becoming their Official Fan Experience Partner.

Exclusive Experiences for Fans: Starting this NFL season, Vivid Seats customers will gain access to unique experiences such as VIP pre-game field opportunities and the Vivid Seats Skydeck at Soldier Field.

Skydeck Features: The Vivid Seats Fan Experience Skydeck offers fans a vibrant social space with bar-top tables, private concessions, and panoramic views of the game and Chicago skyline.

Branding and Expansion: As part of the agreement, Vivid Seats will have prominent branding at Soldier Field and continues to expand its NFL partnerships, which already include several other teams.

Financial Results Announcement: Vivid Seats Inc. will report its second quarter 2025 financial results on August 5, 2025, with a management discussion scheduled for 8:30 a.m. ET via webcast.

Company Overview: Founded in 2001, Vivid Seats is a prominent online ticket marketplace known for connecting fans to live events and offering a wide selection of tickets along with a rewards program for customers.

Financial Performance Overview: Vivid Seats reported a significant decline in key financial metrics for Q1 2025, including a 20% drop in Marketplace Gross Order Value (GOV) to $820.4 million and a net loss of $9.8 million compared to a net income of $10.7 million in Q1 2024.

Market Outlook and Strategy: The company is suspending its fiscal year 2025 guidance due to economic uncertainties and competitive pressures, while emphasizing a disciplined approach to operations and strategic investments in marketing and technology.

Trending Music Festivals: Vivid Seats released its 2025 music festival guide, highlighting the most popular festivals such as Sand In My Boots, which has the highest average ticket price, and When We Were Young, known for drawing fans from the farthest distances.

Ticket Buying Tips: The report includes advice on purchasing tickets safely, emphasizing the importance of buying from trusted sources and noting that Wednesdays and Thursdays are the cheapest days to attend festivals.