Purchase Event Tickets to Accumulate United Miles: Vivid Seats Partners with United Airlines
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Nov 18 2025
0mins
Should l Buy SEAT?
Source: Newsfilter
Strategic Collaboration: Vivid Seats has partnered with United Airlines to allow MileagePlus members to earn miles on live event ticket purchases through Vivid Seats.
Earning Miles: Members can earn two miles per dollar spent on tickets, with additional miles available for United credit cardholders, ranging from three to five miles per dollar depending on the card type.
Enhanced Customer Experience: The collaboration includes personalized content through United's Kinective Media, enhancing the travel experience with Vivid Seats media featured in inflight entertainment.
Company Background: Vivid Seats, founded in 2001, is a leading online ticket marketplace focused on connecting fans with live events and has been recognized for its customer service.
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Analyst Views on SEAT
Wall Street analysts forecast SEAT stock price to rise
10 Analyst Rating
2 Buy
7 Hold
1 Sell
Hold
Current: 7.630
Low
8.00
Averages
11.44
High
18.00
Current: 7.630
Low
8.00
Averages
11.44
High
18.00
About SEAT
Vivid Seats Inc. is an online ticket marketplace that utilizes its technology platform to connect fans of live events with ticket sellers. Its segments include Marketplace and Resale. Marketplace segment acts as an intermediary between ticket buyers, sellers, and partners. Marketplace segment is engaged in processing ticket sales for live events and facilitating the booking of hotel rooms and packages on its websites and mobile applications, including Vivid Seats, Vegas.com, LLC, and Wavedash Co., Ltd. It also processes ticket sales for various distribution partners (its Private Label Offering). Using its online platform, it facilitates customer payments, deposits and withdrawals, coordinates ticket deliveries, and provides customer service. Resale segment acquires tickets to resell on secondary ticket marketplaces, including its own. Resale segment provides internal research and development support for Skybox and supplements its ongoing efforts to deliver seller software and tools.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Vivid Seats Q1 2026 Earnings Call Insights
- Market Performance Recovery: Vivid Seats reported a Marketplace GOV of $612 million in Q1 2026, up from $581 million in Q4 2025, indicating a notable seasonal improvement that is expected to support a return to year-over-year growth in the second half of the fiscal year.
- App Optimization: The company launched an upgraded app checkout experience in Q1, resulting in a 20% year-over-year increase in app GOV, with the app's share of GOV exceeding 40%, driven by the rewards program and product enhancements that have strengthened customer loyalty.
- Private Label Partnerships: Vivid Seats successfully launched a significant new private label partner in Q1, with performance exceeding expectations, while also extending relationships with a large existing private label customer, indicating supportive sequential growth in private label revenue for a return to growth in the second half.
- Financial Health Improvement: Adjusted EBITDA for Q1 reached $9.5 million, with cash increasing over $40 million to $144 million, reflecting improved profitability and strong seasonal working capital dynamics, laying a solid foundation for future financial stability.
See More
Vivid Seats Reports Q1 Net Loss of $14.6 Million Amid Revenue Decline
- Financial Performance: Vivid Seats reported a Q1 net loss of $14.6 million with revenue of $125.8 million, reflecting a 23.3% year-over-year decline, although it beat market expectations by $1.25 million, indicating resilience amid revenue challenges.
- Market Metrics: The marketplace gross order value (GOV) reached $612.4 million, with adjusted EBITDA of $9.5 million, suggesting some progress in cost control, even as overall profitability remains under pressure.
- Future Outlook: Vivid Seats anticipates marketplace GOV to range between $2.2 billion and $2.6 billion by 2026, with adjusted EBITDA expected between $30 million and $40 million, reflecting confidence in future growth.
- Strategic Adjustments: The company is enhancing its app-driven strategy through cost reduction measures aimed at improving market competitiveness and achieving sustainable growth, despite current revenue decline pressures.
See More
Vivid Seats Q4 2025 Earnings Call Highlights
- Leadership Update: Vivid Seats appointed Austin Arnett as General Counsel and Joe Thomas as CFO in Q4 2025, marking a strategic reboot under new leadership aimed at enhancing decision-making efficiency and market responsiveness.
- Cost Savings Achievement: The company successfully achieved its $60 million annualized cost reduction target by cutting marketing, G&A, and stock-based compensation, with full benefits expected in 2026, thereby strengthening financial stability.
- App Growth: The Vivid Seats app's gross order value (GOV) increased by over 20% year-over-year in the first two months of 2026, with app share of GOV rising by more than 500 basis points, showcasing success in technology innovation and user experience.
- 2026 Outlook: Management reiterated guidance for 2026 marketplace GOV in the range of $2.2 billion to $2.6 billion and adjusted EBITDA between $30 million and $40 million, indicating confidence in future growth and a clear strategic direction.
See More
Vivid Seats Reports Q4 Net Loss of $428.7 Million
- Poor Financial Performance: Vivid Seats reported a net loss of $428.7 million in Q4, primarily due to a $402.57 million impairment charge, indicating significant pressure on profitability amid competitive market conditions.
- Significant Revenue Decline: The company's Q4 revenue of $126.8 million represents a 36.5% year-over-year decrease, missing market expectations by $10.35 million, reflecting weak consumer demand and challenging market conditions.
- Cautious Future Outlook: Vivid Seats anticipates a marketplace gross order value between $2.2 billion and $2.6 billion for 2026, with adjusted EBITDA expected to range from $30 million to $40 million, demonstrating a cautious approach to future growth.
- Cash Flow Position: As of March 31, 2026, Vivid Seats expects a cash balance between $125 million and $135 million, providing a financial buffer for the company amid uncertain market conditions.
See More
Live Nation Reaches Settlement with DOJ Over Antitrust Issues
- Settlement Agreement: Live Nation has reached a settlement with the U.S. Department of Justice to unwind some exclusivity agreements with musical artists, promoting greater competition in the ticketing industry, although the agreement still requires approval from over 20 states.
- Technology Opening: As part of the settlement, Ticketmaster will offer a standalone third-party ticketing system, allowing other companies like SeatGeek to utilize its technology, which will help dismantle Ticketmaster's market monopoly.
- Asset Divestiture Commitment: Live Nation has agreed to divest at least 13 amphitheaters and will no longer require artists to use other products tied to its venues, a move aimed at reducing market control and enhancing consumer choice.
- Fines and Market Reaction: Live Nation will pay approximately $280 million in civil penalties; however, its shares rose 5% in morning trading, indicating a positive market response to the settlement.
See More
Vivid Seats Upgrades Mobile App to Enhance User Experience
- Interactive Map Discovery: Vivid Seats introduces a new interactive map feature that allows users to browse nearby events in real-time, enhancing the convenience of exploring local activities and increasing platform attractiveness and user retention.
- Enhanced Seat Preview: By providing hyper-realistic, venue-specific visuals, users can clearly understand their view before purchasing tickets, significantly improving decision-making transparency and user satisfaction.
- Personalized Recommendations: Users can connect their Spotify accounts to receive concert recommendations based on their music preferences, enhancing the personalized experience and further increasing user engagement and loyalty.
- Price Transparency: Vivid Seats offers a Lowest Price Guarantee and All-in Pricing, ensuring users are fully aware of all costs when purchasing tickets, boosting purchase confidence and driving sales growth.
See More
Vivid Seats Q1 2026 Earnings Call Insights
- Market Performance Recovery: Vivid Seats reported a Marketplace GOV of $612 million in Q1 2026, up from $581 million in Q4 2025, indicating a notable seasonal improvement that is expected to support a return to year-over-year growth in the second half of the fiscal year.
- App Optimization: The company launched an upgraded app checkout experience in Q1, resulting in a 20% year-over-year increase in app GOV, with the app's share of GOV exceeding 40%, driven by the rewards program and product enhancements that have strengthened customer loyalty.
- Private Label Partnerships: Vivid Seats successfully launched a significant new private label partner in Q1, with performance exceeding expectations, while also extending relationships with a large existing private label customer, indicating supportive sequential growth in private label revenue for a return to growth in the second half.
- Financial Health Improvement: Adjusted EBITDA for Q1 reached $9.5 million, with cash increasing over $40 million to $144 million, reflecting improved profitability and strong seasonal working capital dynamics, laying a solid foundation for future financial stability.
See More
Vivid Seats Reports Q1 Net Loss of $14.6 Million Amid Revenue Decline
- Financial Performance: Vivid Seats reported a Q1 net loss of $14.6 million with revenue of $125.8 million, reflecting a 23.3% year-over-year decline, although it beat market expectations by $1.25 million, indicating resilience amid revenue challenges.
- Market Metrics: The marketplace gross order value (GOV) reached $612.4 million, with adjusted EBITDA of $9.5 million, suggesting some progress in cost control, even as overall profitability remains under pressure.
- Future Outlook: Vivid Seats anticipates marketplace GOV to range between $2.2 billion and $2.6 billion by 2026, with adjusted EBITDA expected between $30 million and $40 million, reflecting confidence in future growth.
- Strategic Adjustments: The company is enhancing its app-driven strategy through cost reduction measures aimed at improving market competitiveness and achieving sustainable growth, despite current revenue decline pressures.
See More
Vivid Seats Q4 2025 Earnings Call Highlights
- Leadership Update: Vivid Seats appointed Austin Arnett as General Counsel and Joe Thomas as CFO in Q4 2025, marking a strategic reboot under new leadership aimed at enhancing decision-making efficiency and market responsiveness.
- Cost Savings Achievement: The company successfully achieved its $60 million annualized cost reduction target by cutting marketing, G&A, and stock-based compensation, with full benefits expected in 2026, thereby strengthening financial stability.
- App Growth: The Vivid Seats app's gross order value (GOV) increased by over 20% year-over-year in the first two months of 2026, with app share of GOV rising by more than 500 basis points, showcasing success in technology innovation and user experience.
- 2026 Outlook: Management reiterated guidance for 2026 marketplace GOV in the range of $2.2 billion to $2.6 billion and adjusted EBITDA between $30 million and $40 million, indicating confidence in future growth and a clear strategic direction.
See More
Vivid Seats Reports Q4 Net Loss of $428.7 Million
- Poor Financial Performance: Vivid Seats reported a net loss of $428.7 million in Q4, primarily due to a $402.57 million impairment charge, indicating significant pressure on profitability amid competitive market conditions.
- Significant Revenue Decline: The company's Q4 revenue of $126.8 million represents a 36.5% year-over-year decrease, missing market expectations by $10.35 million, reflecting weak consumer demand and challenging market conditions.
- Cautious Future Outlook: Vivid Seats anticipates a marketplace gross order value between $2.2 billion and $2.6 billion for 2026, with adjusted EBITDA expected to range from $30 million to $40 million, demonstrating a cautious approach to future growth.
- Cash Flow Position: As of March 31, 2026, Vivid Seats expects a cash balance between $125 million and $135 million, providing a financial buffer for the company amid uncertain market conditions.
See More
Live Nation Reaches Settlement with DOJ Over Antitrust Issues
- Settlement Agreement: Live Nation has reached a settlement with the U.S. Department of Justice to unwind some exclusivity agreements with musical artists, promoting greater competition in the ticketing industry, although the agreement still requires approval from over 20 states.
- Technology Opening: As part of the settlement, Ticketmaster will offer a standalone third-party ticketing system, allowing other companies like SeatGeek to utilize its technology, which will help dismantle Ticketmaster's market monopoly.
- Asset Divestiture Commitment: Live Nation has agreed to divest at least 13 amphitheaters and will no longer require artists to use other products tied to its venues, a move aimed at reducing market control and enhancing consumer choice.
- Fines and Market Reaction: Live Nation will pay approximately $280 million in civil penalties; however, its shares rose 5% in morning trading, indicating a positive market response to the settlement.
See More
Vivid Seats Upgrades Mobile App to Enhance User Experience
- Interactive Map Discovery: Vivid Seats introduces a new interactive map feature that allows users to browse nearby events in real-time, enhancing the convenience of exploring local activities and increasing platform attractiveness and user retention.
- Enhanced Seat Preview: By providing hyper-realistic, venue-specific visuals, users can clearly understand their view before purchasing tickets, significantly improving decision-making transparency and user satisfaction.
- Personalized Recommendations: Users can connect their Spotify accounts to receive concert recommendations based on their music preferences, enhancing the personalized experience and further increasing user engagement and loyalty.
- Price Transparency: Vivid Seats offers a Lowest Price Guarantee and All-in Pricing, ensuring users are fully aware of all costs when purchasing tickets, boosting purchase confidence and driving sales growth.
See More
