Victoria's Secret Revives Brand with 9% Q3 Revenue Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 04 2026
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Source: Benzinga
- Brand Revival: Victoria's Secret achieved net sales of $1.47 billion in Q3 2025, reflecting a 9% year-over-year increase, driven by improved profitability from reduced promotions and full-price selling, showcasing the success of its brand revitalization efforts.
- Market Strategy: The company plans to relaunch the Victoria's Secret Fashion Show in 2025, coupled with youth-focused marketing initiatives, which will enhance cultural relevance and drive traffic across both store and digital channels.
- Financial Outlook: Management has raised full-year earnings and operating income guidance, indicating that operational improvements are translating into margin expansion, thereby enhancing the company's ability to navigate macroeconomic pressures.
- Omnichannel Development: Victoria's Secret is enhancing market resilience by blending physical retail experiences with robust e-commerce growth, supporting long-term revenue diversification in an evolving retail landscape.
Analyst Views on VSCO
Wall Street analysts forecast VSCO stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for VSCO is 53.40 USD with a low forecast of 29.00 USD and a high forecast of 73.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
11 Analyst Rating
4 Buy
7 Hold
0 Sell
Moderate Buy
Current: 55.890
Low
29.00
Averages
53.40
High
73.00
Current: 55.890
Low
29.00
Averages
53.40
High
73.00
About VSCO
Victoria's Secret & Co. is a specialty retailer of women's intimate and other apparel and beauty products marketed under the Victoria's Secret, PINK, and Adore Me brand names. The Company offers a range of products including bras, panties, lingerie, casual sleepwear, apparel, sport and swim, as well as prestige fragrances and body care. Victoria’s Secret brand offers bras, panties, lingerie, casual sleepwear, swim, lounge and sport, as well as fragrances and body care. PINK is a lifestyle brand for young women providing variety of collections and heritage pieces, including apparel, loungewear, activewear, bras, panties, accessories, beauty, and others. Adore Me is a direct-to-consumer lingerie and apparel brand that is focused on serving women of all sizes and budgets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
