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VSCO Should I Buy

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Intellectia

Should You Buy Victoria's Secret & Co (VSCO) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
47.780
1 Day change
-0.99%
52 Week Range
66.890
Analysis Updated At
2026/04/03
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Victoria's Secret & Co (VSCO) is not a strong buy at this moment for a beginner investor with a long-term strategy. The stock is facing negative sentiment due to recent financial underperformance, ongoing investigations, and asset impairments. While analysts have mixed ratings with some optimism, the lack of significant trading signals, coupled with weak financial performance and negative news, suggests holding off on investing for now.

Technical Analysis

The MACD is positive and expanding, indicating slight bullish momentum. RSI is neutral at 51.622, showing no clear overbought or oversold condition. The stock is trading near its pivot level of 45.328, with resistance at 48.074 and support at 42.581. Overall, the technical indicators suggest a neutral trend.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
6

Positive Catalysts

  • Analysts from JPMorgan, UBS, and Barclays have raised price targets, citing improving brand momentum and successful repositioning of core brands. Revenue increased by 7.74% YoY in Q4 2026.

Neutral/Negative Catalysts

  • The company is under investigation for securities fraud. Q4 2026 net income dropped by 4.66% YoY, with a significant asset impairment loss of $116.9 million. EPS dropped by 121.50% YoY, and gross margin declined by 3.24%. Stock price fell 22.13% after the financial report.

Financial Performance

In Q4 2026, revenue grew by 7.74% YoY to $2.27 billion. However, net income decreased by 4.66% YoY to $184 million. EPS dropped significantly by 121.50% YoY to -0.46, and gross margin declined to 36.48%. Overall, financial performance shows growth in revenue but significant challenges in profitability.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts have mixed ratings. JPMorgan and UBS are optimistic with raised price targets ($77 and $81, respectively) and overweight/buy ratings. Others like TD Cowen and BofA are more cautious, with hold/neutral ratings and lower price targets ($58). Barclays and Jefferies recommend buying on weakness but have lowered price targets.

Wall Street analysts forecast VSCO stock price to rise
11 Analyst Rating
Wall Street analysts forecast VSCO stock price to rise
4 Buy
7 Hold
0 Sell
Moderate Buy
Current: 48.260
sliders
Low
29
Averages
53.4
High
73
Current: 48.260
sliders
Low
29
Averages
53.4
High
73
JPMorgan
Matthew Boss
Overweight
maintain
$75 -> $77
AI Analysis
2026-03-06
Reason
JPMorgan
Matthew Boss
Price Target
$75 -> $77
AI Analysis
2026-03-06
maintain
Overweight
Reason
JPMorgan analyst Matthew Boss raised the firm's price target on Victoria's Secret to $77 from $75 and keeps an Overweight rating on the shares. JPMorgan also added the shares to its Analyst Focus List. The firm upped estimates post Victoria's earnings report. The company is seeing accelerating momentum in Q1, the analyst tells investors in a research note.
TD Cowen
Jonna Kim
Hold
downgrade
$60 -> $58
2026-03-06
Reason
TD Cowen
Jonna Kim
Price Target
$60 -> $58
2026-03-06
downgrade
Hold
Reason
TD Cowen analyst Jonna Kim lowered the firm's price target on Victoria's Secret to $58 from $60 and keeps a Hold rating on the shares. The firm updated its model following Q4 results which saw improving brand resonance.
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