Should You Buy Victoria's Secret & Co (VSCO) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/30
VSCO is not a good buy right now for an impatient buyer. Price action is still bearish (negative/expanding MACD and a break below the first support zone), and probabilistic trend data also leans negative over the next month. While the stock looks short-term oversold and Wall Street targets skew higher, the tape and momentum do not yet confirm a durable turn.
Technical Analysis
VSCO closed at 54.70 (-2.66% on the day), sitting below S1 (55.37) and above S2 (52.63), which puts it in a near-support zone but not yet showing confirmed strength. Momentum is bearish: MACD histogram is -1.389 and negatively expanding (downtrend pressure increasing). RSI(6) at ~27.1 indicates oversold conditions (near-term bounce risk), but oversold alone is not a buy trigger without reversal confirmation. Moving averages are converging, suggesting the prior trend may be slowing, but not yet flipped upward. Key levels: reclaiming 55.37 (S1) would be the first step toward stabilization; failure risks a move toward ~52.63 (S2).
Analyst Ratings and Price Target Trends
Recent analyst trend is upward: Barclays (Overweight) raised PT to $65; Jefferies (Buy) raised PT to $65; Telsey upgraded to Outperform with a $66 PT; Wells Fargo upgraded to Equal Weight but with a lower $45 PT; Goldman remains Neutral and most recently raised PT to $53 (now slightly below the current price). Wall Street pros: improving brand/product momentum, PINK traction, and margin expansion potential. Wall Street cons: mixed conviction (several Neutrals/Equal Weight), and some targets below the current price (e.g., Goldman $53, Wells $45), reflecting uncertainty around sustained demand and earnings power.
Wall Street analysts forecast VSCO stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for VSCO is 53.4 USD with a low forecast of 29 USD and a high forecast of 73 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast VSCO stock price to fall over the next 12 months. According to Wall Street analysts, the average 1-year price target for VSCO is 53.4 USD with a low forecast of 29 USD and a high forecast of 73 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 56.000
Current: 56.000
