Ulta Beauty Reports 12% Q4 Sales Growth Amid Mixed Earnings Guidance
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 59 minutes ago
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Should l Buy ULTA?
Source: stocktwits
- Strong Sales Performance: Ulta Beauty's Q4 net sales reached $3.90 billion, marking a 12% year-over-year growth that exceeded expectations of $3.82 billion, driven by comparable sales increases, new store openings, and the acquisition of British retailer Space NK.
- Earnings Miss Expectations: Despite the sales growth, diluted earnings per share came in at $8.01, falling short of the estimated $8.04, indicating potential pressure on profitability that could affect investor confidence.
- Cautious Future Outlook: The company projects net sales growth of 6% to 7% for fiscal 2026, with diluted earnings per share expected between $28.05 and $28.55, both below Wall Street estimates, which may lead to downward pressure on the stock price.
- Positive Market Reaction: Despite the mixed earnings report, retail sentiment on Stocktwits shifted from 'bullish' to 'extremely bullish', indicating investor optimism for the future, with 17 out of 28 analysts rating the stock as 'Buy', suggesting a positive long-term outlook for Ulta.
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Analyst Views on ULTA
Wall Street analysts forecast ULTA stock price to fall
22 Analyst Rating
15 Buy
6 Hold
1 Sell
Moderate Buy
Current: 652.645
Low
450.00
Averages
647.83
High
780.00
Current: 652.645
Low
450.00
Averages
647.83
High
780.00
About ULTA
Ulta Beauty, Inc. is a specialty United States beauty retailer and the premier beauty destination for cosmetics, fragrance, skincare products, haircare products and salon services. The Company operates approximately 1,451 retail stores across 50 states and distributes products through its Website, which includes a collection of tips, tutorials, and social content. The Company’s business includes a differentiated assortment of approximately 29,000 beauty products across a variety of categories and price points, as well as a variety of beauty services, including salon services, in more than 1,400 stores predominantly located in convenient, high-traffic locations. It also offers digital experiences delivered through its Website, Ulta.com, and its mobile applications. The Company’s brands include Ulta Beauty Collection, about-face, Ariana Grande, CHANEL, FENTY BEAUTY by Rihanna, It Cosmetics, LolaVie, OUAI, PAT McGRATH LABS, Tula, and NYX Professional Makeup.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Strong Financial Performance: Ulta Beauty reported nearly 10% net sales growth for fiscal 2025, reaching $12.4 billion, with operating income of $1.5 billion or 12.4% of sales, and EPS of $25.64, indicating robust market share and profitability.
- Market Expansion Strategy: The company expanded its assortment with over 100 new brands this year, acquired Space NK, opened new stores in Mexico and the Middle East, and launched an online marketplace featuring over 200 brands and 5,000 SKUs, enhancing its competitive edge.
- Loyalty Program Growth: Ulta's loyalty program grew by 5% to a record 46.7 million active members, demonstrating significant success in increasing customer loyalty and brand recognition, which will support future sales growth.
- Optimistic Future Outlook: Management anticipates net sales growth of 6% to 7% for fiscal 2026, with EPS expected between $28.05 and $28.55, reflecting confidence in future market conditions and a commitment to ongoing investments.
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- Ulta Beauty Reports Strong Earnings: Ulta Beauty's fourth-quarter EPS was $8.01, with revenue of $3.898 billion, both exceeding analyst estimates, yet the stock fell 8.44% to $572 in after-hours trading, indicating cautious market sentiment regarding future growth.
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- Strong Sales Performance: Ulta Beauty's Q4 net sales reached $3.90 billion, marking a 12% year-over-year growth that exceeded expectations of $3.82 billion, driven by comparable sales increases, new store openings, and the acquisition of British retailer Space NK.
- Earnings Miss Expectations: Despite the sales growth, diluted earnings per share came in at $8.01, falling short of the estimated $8.04, indicating potential pressure on profitability that could affect investor confidence.
- Cautious Future Outlook: The company projects net sales growth of 6% to 7% for fiscal 2026, with diluted earnings per share expected between $28.05 and $28.55, both below Wall Street estimates, which may lead to downward pressure on the stock price.
- Positive Market Reaction: Despite the mixed earnings report, retail sentiment on Stocktwits shifted from 'bullish' to 'extremely bullish', indicating investor optimism for the future, with 17 out of 28 analysts rating the stock as 'Buy', suggesting a positive long-term outlook for Ulta.
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- Ulta Earnings Miss: Ulta Beauty reported Q4 earnings of $8.01 per share, falling short of the $8.03 expected by analysts, leading to an 8% drop in shares, indicating pressure in the competitive beauty market.
- Adobe Leadership Change: CEO Shantanu Narayen announced he will step down after a successor is named, causing shares to tumble nearly 7% despite first-quarter results beating expectations, reflecting market concerns over leadership transitions.
- Lennar Earnings Miss: Lennar reported Q2 earnings of 93 cents per share, missing the 96 cents expected, resulting in a 2% drop in shares, highlighting ongoing challenges in the real estate market affecting profitability.
- Rubrik Surpasses Expectations: Rubrik posted Q4 adjusted earnings of 4 cents per share, exceeding the anticipated loss of 11 cents, with shares rising 2%, showcasing strong growth potential in the data security sector.
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- Earnings Performance: Ulta Beauty reported a GAAP EPS of $8.01, missing expectations by $0.02, while revenue of $3.89 billion exceeded forecasts by $70 million, indicating resilience in sales despite profit concerns.
- Market Reaction: Despite the revenue beat, investor disappointment over Ulta's profit miss and lackluster guidance led to a decline in stock price, reflecting market apprehension regarding the company's profitability.
- Retail Sector Recovery: In the context of a broader retail sector rebound, Ulta's strong same-store sales growth suggests a revival in consumer demand, potentially laying the groundwork for future performance improvements.
- Strategic Reevaluation: Ulta must reassess its profitability strategies to address the market's subdued outlook for future earnings, ensuring it maintains a competitive edge in the fiercely contested beauty market.
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- Earnings Performance: Ulta Beauty reported a GAAP EPS of $8.01, slightly missing the expected $8.03, while revenue of $3.89 billion exceeded market expectations by $70 million, demonstrating the company's resilience amid retail recovery.
- Market Share Outlook: With rising holiday demand, traders are optimistic about Ulta's market share growth, anticipating that strong sales performance will further solidify its leadership position in the beauty industry.
- Retail Sector Recovery: Against the backdrop of a gradually recovering retail sector, Ulta's robust same-store sales performance provides strong support for future growth, indicating sustained consumer demand for beauty products.
- Investor Focus: Investors will closely monitor the upcoming earnings report to assess Ulta's performance during the holiday season and its guidance for future results, particularly in an increasingly competitive market environment.
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