Trump Announces Potential US-Denmark Deal on Greenland, Impacting Netflix and Other Companies
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 22 2026
0mins
Source: Benzinga
- Boycott Surge: Danish residents are boycotting American products due to the U.S. proposal to acquire Greenland, leading to a 867% surge in downloads for NonUSA and Made O'Meter apps, indicating strong consumer backlash that could impact U.S. companies' market shares.
- Netflix Under Pressure: Amid the boycott, Netflix is experiencing significant user loss in Denmark, where despite generating $3.87 billion in revenue from the EMEA region in Q4, local users are shifting to domestic media, highlighting vulnerabilities in its market position.
- Consumer Goods Companies at Risk: American consumer brands like Procter & Gamble and Coca-Cola face boycott risks, as Made O'Meter reveals to Danish consumers that many everyday products are American-made, potentially leading to sales declines and damaging brand reputation.
- Travel Industry Impacted: Danish residents are canceling trips to the U.S. due to the boycott, with the Rejsekort travel app ranking high in downloads, indicating a sharp decline in travel demand that could negatively affect U.S. airlines like United Airlines.
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Analyst Views on NFLX
Wall Street analysts forecast NFLX stock price to rise
38 Analyst Rating
27 Buy
10 Hold
1 Sell
Moderate Buy
Current: 81.270
Low
92.00
Averages
114.18
High
150.00
Current: 81.270
Low
92.00
Averages
114.18
High
150.00
About NFLX
Netflix, Inc. is a provider of entertainment services. The Company acquires, licenses and produces content, including original programming. It provides paid memberships in over 190 countries offering television (TV) series, films and games across a variety of genres and languages. It allows members to play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Company offers members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, TV set-top boxes and mobile devices. It is engaged in scaling its streaming service, such as introducing games and advertising on its service, as well as offering live programming. It is developing technology and utilizing third-party cloud computing, technology and other services. The Company is also engaged in scaling its own studio operations to produce original content.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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