Three Consumer Goods Companies for Long-Term Investment
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 02 2026
0mins
Should l Buy ONON?
Source: Fool
- On Holding's Growth Potential: On Holding achieved a 34% year-over-year net sales growth in 2025 and aims to double its net sales by 2026, demonstrating strong competitiveness and innovation in the athletic footwear market.
- Celsius's Market Position: Celsius holds a 20% market share in the U.S. energy drink sector and has established a 99.5% all-commodity volume through its partnership with PepsiCo, creating a distribution moat that is difficult for competitors to replicate.
- e.l.f. Beauty's Brand Advantage: e.l.f. Beauty has enhanced its cultural relevance and premium positioning through the acquisition of the Rhode brand, showcasing its strong appeal among younger consumers in the beauty market.
- Long-Term Investment Confidence: All three companies exhibit robust growth potential and market adaptability, making them suitable for long-term holding to navigate future economic fluctuations and market changes.
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Analyst Views on ONON
Wall Street analysts forecast ONON stock price to rise
21 Analyst Rating
18 Buy
2 Hold
1 Sell
Strong Buy
Current: 34.770
Low
30.00
Averages
60.79
High
85.00
Current: 34.770
Low
30.00
Averages
60.79
High
85.00
About ONON
On Holding AG is a Switzerland-based company active in athletic sports accesories industry. The Company provides footwear and sports apparel and is engaged in developing and distributing performance sports products, through independent retailers and global distributors. The Company sells its products trough the internet and its own stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Nike's Earnings Fall Short of Expectations, Stock Plummets
- Earnings Performance: Nike's Q3 revenue remained flat at $11.28 billion, down 3% in constant currency, slightly exceeding the market expectation of $11.23 billion; however, the overall performance failed to boost market confidence, leading to a 9% drop in after-hours trading, hovering near an eight-year low.
- Gross Margin Decline: Gross margin fell by 130 basis points to 40.2%, primarily due to tariffs in North America, while selling, general, and administrative expenses rose 2% to $3.98 billion, resulting in a 23% decline in operating income to $635 million, reflecting pressure on the company's cost control efforts.
- Inventory Clearance Strategy: Management indicated that efforts to clear excess inventory of classic styles are expected to reduce revenue by over $4 billion, with this strategy causing a five-point headwind on revenue in the quarter, highlighting the lengthy road ahead for Nike's turnaround.
- Cautious Future Outlook: Management forecasts a revenue decline of 2%-4% in Q4, with growth in North America but continued declines in China and Converse, casting a dim overall outlook; investors should monitor the target for gross margin recovery in Q2 FY2027, as failure to achieve this may significantly impact Nike's turnaround plans.
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- Flat Financial Performance: Nike reported revenue of $11.28 billion, down 3% in constant currency, slightly above the market expectation of $11.23 billion; however, the overall performance failed to excite investors, leading to a 9% drop in after-hours trading, hovering near an eight-year low.
- Declining Gross Margin: Gross margin fell by 130 basis points to 40.2%, primarily due to tariff impacts in North America, while selling, general, and administrative expenses rose 2% to $3.98 billion, resulting in a 23% decline in operating income to $635 million, reflecting challenges in cost management.
- Inventory Clearance Strategy: Management indicated that efforts to clear excess inventory of classic styles negatively impacted revenue by five percentage points this quarter, with expectations of reducing over $4 billion in revenue from classic footwear franchises, highlighting difficulties in Nike's turnaround process.
- Cautious Future Outlook: Nike anticipates a revenue decline of 2%-4% in the fourth quarter; while North America shows growth, ongoing declines in China and Converse cast a shadow on the overall outlook, with management projecting a return to gross margin growth only by Q2 2027, disappointing investors.
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- Stagnant Sales Growth: Nike's revenue growth flatlined in fiscal 2024 as declining sales in North America and a strong dollar offset gains in China and other overseas markets, leading to increased market pressure on the company.
- Declining Gross Margin: The gross margin dropped from 43.5% in fiscal 2023 to 42.7% in fiscal 2025, as Nike relied on markdowns to boost sales and reduce inventory, resulting in a significant drop in EPS from $3.23 to $2.16, reflecting a decline in profitability.
- Intensified Market Competition: Nike is at a disadvantage against competitors like Adidas, On Holding, and Lululemon, particularly as the latter began selling its own branded shoes in 2022, further eroding Nike's market share.
- Strategic Adjustments: Nike is attempting to stabilize its business by increasing the sales mix of full-price and premium products, launching new marketing campaigns, and rebuilding relationships with wholesale retailers, although it still relies on markdowns for short-term sales boosts.
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Johnson Fistel Investigates On Holding AG for Potential Investor Claims
- Executive Changes Impact: On Holding AG announced that co-founders David Allemann and Caspar Coppetti will serve as Co-CEOs, Scott Maguire was promoted to President & COO, and CEO Martin Hoffmann will step down on May 1, 2026, leading to market concerns and a subsequent decline in stock price.
- Stock Price Decline: Following the executive changes announcement, On Holding's stock price dropped, reflecting investor apprehension regarding the uncertainty of the company's future leadership and potential risks that may affect its performance in a competitive market.
- Legal Investigation Initiated: Johnson Fistel is investigating whether On Holding complied with federal securities laws, particularly regarding the executive changes and their impact on investor losses, aiming to seek compensation for affected investors.
- Investor Rights Protection: The law firm is recognized for its success in securities class actions, having recovered approximately $90.725 million for clients, demonstrating its capability and influence in advocating for investor rights.
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- Free Speech Concerns: An Alphabet spokesperson announced plans to appeal the verdict, while Meta warned that the ruling could have implications for free speech, highlighting the increasing regulatory scrutiny on tech companies, particularly as the U.K. and France consider similar youth social media bans.
- Cybersecurity Partnership Expansion: CrowdStrike announced an expanded partnership with IBM, integrating its AI platform into IBM's cybersecurity services to combat a 44% increase in attacks on public-facing applications, indicating a strong push towards monetizing AI applications in the security sector.
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- Oil Price Fluctuations: Following the US's 15-point peace proposal, WTI crude oil prices tumbled over 2%, reflecting market concerns about the Middle East situation, which could lead to further disruptions in global supply chains.
- Mortgage Applications Decline: US MBA mortgage applications fell by 10.5% in the week ending March 20, with the purchase mortgage sub-index down 5.4% and refinancing down 14.6%, indicating the suppressive effect of high interest rates on the housing market.
- International Market Rally: Overseas stock markets closed higher, with the Euro Stoxx 50 up 1.22%, China's Shanghai Composite up 1.30%, and Japan's Nikkei 225 up 2.87%, reflecting global market optimism regarding the US economic outlook.
See More
Nike's Earnings Fall Short of Expectations, Stock Plummets
- Earnings Performance: Nike's Q3 revenue remained flat at $11.28 billion, down 3% in constant currency, slightly exceeding the market expectation of $11.23 billion; however, the overall performance failed to boost market confidence, leading to a 9% drop in after-hours trading, hovering near an eight-year low.
- Gross Margin Decline: Gross margin fell by 130 basis points to 40.2%, primarily due to tariffs in North America, while selling, general, and administrative expenses rose 2% to $3.98 billion, resulting in a 23% decline in operating income to $635 million, reflecting pressure on the company's cost control efforts.
- Inventory Clearance Strategy: Management indicated that efforts to clear excess inventory of classic styles are expected to reduce revenue by over $4 billion, with this strategy causing a five-point headwind on revenue in the quarter, highlighting the lengthy road ahead for Nike's turnaround.
- Cautious Future Outlook: Management forecasts a revenue decline of 2%-4% in Q4, with growth in North America but continued declines in China and Converse, casting a dim overall outlook; investors should monitor the target for gross margin recovery in Q2 FY2027, as failure to achieve this may significantly impact Nike's turnaround plans.
See More
Nike Reports Flat Revenue and Declining Profits Amidst Tariff Pressures
- Flat Financial Performance: Nike reported revenue of $11.28 billion, down 3% in constant currency, slightly above the market expectation of $11.23 billion; however, the overall performance failed to excite investors, leading to a 9% drop in after-hours trading, hovering near an eight-year low.
- Declining Gross Margin: Gross margin fell by 130 basis points to 40.2%, primarily due to tariff impacts in North America, while selling, general, and administrative expenses rose 2% to $3.98 billion, resulting in a 23% decline in operating income to $635 million, reflecting challenges in cost management.
- Inventory Clearance Strategy: Management indicated that efforts to clear excess inventory of classic styles negatively impacted revenue by five percentage points this quarter, with expectations of reducing over $4 billion in revenue from classic footwear franchises, highlighting difficulties in Nike's turnaround process.
- Cautious Future Outlook: Nike anticipates a revenue decline of 2%-4% in the fourth quarter; while North America shows growth, ongoing declines in China and Converse cast a shadow on the overall outlook, with management projecting a return to gross margin growth only by Q2 2027, disappointing investors.
See More
Nike Faces Challenges as Stock Drops Nearly 60%
- Stagnant Sales Growth: Nike's revenue growth flatlined in fiscal 2024 as declining sales in North America and a strong dollar offset gains in China and other overseas markets, leading to increased market pressure on the company.
- Declining Gross Margin: The gross margin dropped from 43.5% in fiscal 2023 to 42.7% in fiscal 2025, as Nike relied on markdowns to boost sales and reduce inventory, resulting in a significant drop in EPS from $3.23 to $2.16, reflecting a decline in profitability.
- Intensified Market Competition: Nike is at a disadvantage against competitors like Adidas, On Holding, and Lululemon, particularly as the latter began selling its own branded shoes in 2022, further eroding Nike's market share.
- Strategic Adjustments: Nike is attempting to stabilize its business by increasing the sales mix of full-price and premium products, launching new marketing campaigns, and rebuilding relationships with wholesale retailers, although it still relies on markdowns for short-term sales boosts.
See More
Johnson Fistel Investigates On Holding AG for Potential Investor Claims
- Executive Changes Impact: On Holding AG announced that co-founders David Allemann and Caspar Coppetti will serve as Co-CEOs, Scott Maguire was promoted to President & COO, and CEO Martin Hoffmann will step down on May 1, 2026, leading to market concerns and a subsequent decline in stock price.
- Stock Price Decline: Following the executive changes announcement, On Holding's stock price dropped, reflecting investor apprehension regarding the uncertainty of the company's future leadership and potential risks that may affect its performance in a competitive market.
- Legal Investigation Initiated: Johnson Fistel is investigating whether On Holding complied with federal securities laws, particularly regarding the executive changes and their impact on investor losses, aiming to seek compensation for affected investors.
- Investor Rights Protection: The law firm is recognized for its success in securities class actions, having recovered approximately $90.725 million for clients, demonstrating its capability and influence in advocating for investor rights.
See More
Landmark Verdict Signals Warning for Tech Giants
- Social Media Liability Ruling: Meta and Alphabet were found liable in a landmark case regarding social media addiction among children, with a jury awarding $6.4 million in damages, potentially opening the floodgates for thousands of related claims and posing significant legal risks for tech giants.
- Free Speech Concerns: An Alphabet spokesperson announced plans to appeal the verdict, while Meta warned that the ruling could have implications for free speech, highlighting the increasing regulatory scrutiny on tech companies, particularly as the U.K. and France consider similar youth social media bans.
- Cybersecurity Partnership Expansion: CrowdStrike announced an expanded partnership with IBM, integrating its AI platform into IBM's cybersecurity services to combat a 44% increase in attacks on public-facing applications, indicating a strong push towards monetizing AI applications in the security sector.
- Memory Technology Innovation: Alphabet's TurboQuant technology significantly reduces the memory required to run large language models by at least a factor of six, causing related memory and storage stocks like Sandisk and Micron to drop over 3% yesterday, although this efficiency may ultimately drive increased demand in the long run.
See More
US Stocks Rise as Oil Prices Retreat Amid Peace Proposal to Iran
- Market Recovery: The S&P 500 Index rose by 0.54%, the Dow Jones Industrial Average increased by 0.66%, and the Nasdaq 100 Index climbed by 0.67%, indicating a positive market response to the US peace proposal with Iran, although future uncertainties remain.
- Oil Price Fluctuations: Following the US's 15-point peace proposal, WTI crude oil prices tumbled over 2%, reflecting market concerns about the Middle East situation, which could lead to further disruptions in global supply chains.
- Mortgage Applications Decline: US MBA mortgage applications fell by 10.5% in the week ending March 20, with the purchase mortgage sub-index down 5.4% and refinancing down 14.6%, indicating the suppressive effect of high interest rates on the housing market.
- International Market Rally: Overseas stock markets closed higher, with the Euro Stoxx 50 up 1.22%, China's Shanghai Composite up 1.30%, and Japan's Nikkei 225 up 2.87%, reflecting global market optimism regarding the US economic outlook.
See More
