The Rise of Crocs in China
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Aug 18 2025
0mins
Should l Buy SBUX?
Source: WSJ
Crocs' Struggles in China: For nearly ten years, Crocs faced challenges in the Chinese market due to unappealing product offerings and ineffective celebrity endorsements.
Shift in Popularity: Recently, Crocs has seen a resurgence in popularity among young women in Shanghai, particularly with trendy platform clogs adorned with Jibbitz charms.
Social Media Impact: The brand's revival is reflected in social media, where the hashtag "dongmen," meaning Crocs fan, has gained immense traction, with mentions reaching hundreds of millions.
Company Recognition: Crocs has acknowledged this growing fanbase during earnings calls, highlighting the significant increase in engagement from Chinese consumers.
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Analyst Views on SBUX
Wall Street analysts forecast SBUX stock price to rise
21 Analyst Rating
12 Buy
7 Hold
2 Sell
Moderate Buy
Current: 90.430
Low
59.00
Averages
96.12
High
115.00
Current: 90.430
Low
59.00
Averages
96.12
High
115.00
About SBUX
Starbucks Corporations is a roaster, marketer, and retailer of specialty coffee globally. Its North America segment includes the United States and Canada. Its International segment includes China, Japan, Asia Pacific, Europe, Middle East and Africa, Latin America, and the Caribbean. Its North America and International segments include both Company-operated and licensed stores. The Channel Development segment includes roasted whole bean and ground coffees, Starbucks-branded single-serve products, a variety of ready-to-drink beverages, such as Frappuccino and Starbucks Doubleshot, foodservice products, and other branded products sold outside the Company-operated and licensed stores. A large portion of its Channel Development business operates under a licensed model of the Global Coffee Alliance with Nestle, while its global ready-to-drink businesses operate under collaborative relationships with PepsiCo, Inc., Tingyi-Ashi Beverages Holding Co., Ltd., Arla Foods amba, Nestle, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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