Starbucks Plans to Close 500 Locations with $1 Billion Restructuring Investment
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 30 2025
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Source: CNBC
- Restructuring Plan: Starbucks announced plans to close approximately 500 North American locations as part of a $1 billion restructuring initiative aimed at addressing declining sales in the U.S. market, with the goal of improving overall business performance.
- Market Response: Under CEO Brian Niccol's leadership, Starbucks aims to reverse the sales slump, despite pressures from reduced consumer spending, and is expected to share more details during the upcoming investor day.
- Industry Trends: In 2025, the restaurant industry faces widespread challenges, with many chains opting to close underperforming locations, reflecting a shift in consumer preferences towards home dining and deals, resulting in an overall decline in traffic.
- Competitive Pressure: Amid intensified competition in the fast-food sector, brands like Wendy's and Denny's have also announced closures of hundreds of locations, highlighting the industry's operational difficulties and the need for a reassessment of market demand.
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Analyst Views on SBUX
Wall Street analysts forecast SBUX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SBUX is 96.12 USD with a low forecast of 59.00 USD and a high forecast of 115.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
21 Analyst Rating
12 Buy
7 Hold
2 Sell
Moderate Buy
Current: 95.160
Low
59.00
Averages
96.12
High
115.00
Current: 95.160
Low
59.00
Averages
96.12
High
115.00
About SBUX
Starbucks Corporations is a roaster, marketer, and retailer of specialty coffee globally. Its North America segment includes the United States and Canada. Its International segment includes China, Japan, Asia Pacific, Europe, Middle East and Africa, Latin America, and the Caribbean. Its North America and International segments include both Company-operated and licensed stores. The Channel Development segment includes roasted whole bean and ground coffees, Starbucks-branded single-serve products, a variety of ready-to-drink beverages, such as Frappuccino and Starbucks Doubleshot, foodservice products, and other branded products sold outside the Company-operated and licensed stores. A large portion of its Channel Development business operates under a licensed model of the Global Coffee Alliance with Nestle, while its global ready-to-drink businesses operate under collaborative relationships with PepsiCo, Inc., Tingyi-Ashi Beverages Holding Co., Ltd., Arla Foods amba, Nestle, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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