SoFi Technologies Sees Significant Customer Growth
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 16 2026
0mins
Should l Buy SOFI?
Source: Fool
- Significant Revenue Growth: In 2025, SoFi Technologies reported a 38% year-over-year increase in adjusted net revenue, demonstrating strong market performance and ongoing business expansion, which further solidifies its competitive position in the fintech sector.
- Customer Base Expansion: In the last three months of 2025, SoFi added 1 million new customers, bringing the total to 13.7 million, indicating that its focus on innovation and product development has successfully attracted more users and enhanced customer loyalty.
- Cross-Border Payment Innovation: SoFi's partnership with Lightspark has launched a fast and low-cost cross-border payment service, enabling U.S. users to send money to over 30 countries, leveraging the Bitcoin Lightning network to enhance transaction speed and reduce costs, significantly improving user experience.
- Huge Market Potential: With remittances between the U.S. and India reaching $38 billion in 2024, SoFi aims to disrupt the traditional remittance market by lowering fees and processing times, attracting customers seeking better value propositions, and is poised for continued customer growth.
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Analyst Views on SOFI
Wall Street analysts forecast SOFI stock price to rise
14 Analyst Rating
5 Buy
6 Hold
3 Sell
Hold
Current: 15.630
Low
18.00
Averages
28.31
High
38.00
Current: 15.630
Low
18.00
Averages
28.31
High
38.00
About SOFI
SoFi Technologies, Inc. is a member-centric, one-stop shop for digital financial services. The Company, through its lending and financial services products, allows members to borrow, save, spend, invest and protect their money. The Company's segments include Lending, Technology Platform and Financial Services. The Lending segment offers personal loans, student loans, home loans and related servicing to help its members with a variety of financial needs. Its platform supports the full transaction lifecycle, including credit application, underwriting, approval, funding and servicing. The Technology Platform segment provides services through a diversified suite of offerings which include an event and authorization platform accessed via application programming interfaces, a cloud-native digital and core banking platform and services related to both platforms. The Financial Services segment offers a suite of financial services solutions, including SoFi Money and SoFi Invest.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Muddy Waters Accuses SoFi of Financial Shenanigans
- Short-Selling Allegations: Short-seller Muddy Waters has recently accused SoFi Technologies of engaging in financial shenanigans by inflating fair value gains in its portfolios, a claim that could undermine investor trust and lead to further stock price declines.
- Stock Price Volatility: SoFi's stock has dropped nearly 51% from recent highs, currently trading at $15.88 with a market cap of $20 billion, reflecting market concerns over its financial health and potentially impacting future fundraising capabilities.
- Business Growth: Despite the allegations, SoFi, as a fintech company, has averaged annual growth of 38% over the past three years, expanding its services from student loans to personal loans and mortgages, indicating strong appeal among younger consumers.
- Management Confidence: CEO Anthony Noto's recent purchase of company shares signals confidence in SoFi's future, and despite external pressures, this proactive move by management may help stabilize investor sentiment.
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SoFi Technologies Faces Short-Selling Pressure
- Short-Selling Allegations: Short-seller Muddy Waters has accused SoFi Technologies (NASDAQ: SOFI) of engaging in financial manipulation by inflating fair value gains in its portfolios, which could undermine investor trust and lead to stock price volatility.
- Stock Performance: Despite averaging annual gains of 38% over the past three years, SoFi's stock is down nearly 51% from recent highs, reflecting market concerns regarding its financial health and sustainability.
- CEO's Confidence Signal: CEO Anthony Noto's recent purchase of company shares indicates confidence in SoFi's future growth, which may help alleviate some investor concerns amid the allegations.
- Investment Caution: Given the current market environment, analysts recommend that investors exercise caution and observe developments closely before making investment decisions, especially as the company faces short-selling pressure and financial allegations.
See More
Muddy Waters Accuses SoFi of Financial Shenanigans
- Short-Selling Allegations: Short-seller Muddy Waters recently accused SoFi Technologies of engaging in financial shenanigans by inflating fair value gains in its portfolios, a claim that could undermine investor trust and lead to further stock price declines.
- Stock Price Volatility: SoFi's stock has dropped nearly 51% from recent highs, partly due to concerns raised by Muddy Waters, reflecting investor apprehension about the company's financial health and potentially impacting its future fundraising capabilities.
- Market Performance: Despite SoFi averaging annual gains of 38% over the past three years, the current negative news may affect its market position among younger consumers, especially as it aims to transform into a one-stop financial services platform.
- Management Confidence: In spite of the allegations, SoFi CEO Anthony Noto recently purchased shares, indicating confidence in the company's future; however, investors should exercise caution and wait for more information to assess the risks before making decisions.
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- Technological Transformation: Codex is seen as the operating system for modern offices, capable of supporting multiple AI agents working on complex tasks simultaneously, marking OpenAI's shift from a research lab to a high-touch partner.
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Muddy Waters Accuses SoFi of Financial Shenanigans
- Short-Selling Allegations: Short-seller Muddy Waters has recently accused SoFi Technologies of engaging in financial shenanigans by inflating fair value gains in its portfolios, a claim that could undermine investor trust and lead to further stock price declines.
- Stock Price Volatility: SoFi's stock has dropped nearly 51% from recent highs, currently trading at $15.88 with a market cap of $20 billion, reflecting market concerns over its financial health and potentially impacting future fundraising capabilities.
- Business Growth: Despite the allegations, SoFi, as a fintech company, has averaged annual growth of 38% over the past three years, expanding its services from student loans to personal loans and mortgages, indicating strong appeal among younger consumers.
- Management Confidence: CEO Anthony Noto's recent purchase of company shares signals confidence in SoFi's future, and despite external pressures, this proactive move by management may help stabilize investor sentiment.
See More
SoFi Technologies Faces Short-Selling Pressure
- Short-Selling Allegations: Short-seller Muddy Waters has accused SoFi Technologies (NASDAQ: SOFI) of engaging in financial manipulation by inflating fair value gains in its portfolios, which could undermine investor trust and lead to stock price volatility.
- Stock Performance: Despite averaging annual gains of 38% over the past three years, SoFi's stock is down nearly 51% from recent highs, reflecting market concerns regarding its financial health and sustainability.
- CEO's Confidence Signal: CEO Anthony Noto's recent purchase of company shares indicates confidence in SoFi's future growth, which may help alleviate some investor concerns amid the allegations.
- Investment Caution: Given the current market environment, analysts recommend that investors exercise caution and observe developments closely before making investment decisions, especially as the company faces short-selling pressure and financial allegations.
See More
Muddy Waters Accuses SoFi of Financial Shenanigans
- Short-Selling Allegations: Short-seller Muddy Waters recently accused SoFi Technologies of engaging in financial shenanigans by inflating fair value gains in its portfolios, a claim that could undermine investor trust and lead to further stock price declines.
- Stock Price Volatility: SoFi's stock has dropped nearly 51% from recent highs, partly due to concerns raised by Muddy Waters, reflecting investor apprehension about the company's financial health and potentially impacting its future fundraising capabilities.
- Market Performance: Despite SoFi averaging annual gains of 38% over the past three years, the current negative news may affect its market position among younger consumers, especially as it aims to transform into a one-stop financial services platform.
- Management Confidence: In spite of the allegations, SoFi CEO Anthony Noto recently purchased shares, indicating confidence in the company's future; however, investors should exercise caution and wait for more information to assess the risks before making decisions.
See More
Three Stocks to Buy and Hold for the Next Decade
- Carvana Growth Potential: Carvana sold nearly 600,000 vehicles in 2024, a 43% increase, and despite its small market share, it is expected to benefit from the growing trend of online car purchases, driving revenue growth and record profits in the coming years.
- Chewy's Market Strategy: Chewy's quarterly revenue reached $3.26 billion, with 84% coming from 'autoship' customers, showcasing its competitive edge in the pet supply e-commerce sector, and it is likely to continue attracting consumers seeking convenience.
- SoFi Customer Growth: As of last year, SoFi Technologies served 13.7 million unique customers, a 35% year-over-year increase, and in the increasingly digital banking landscape in the U.S., SoFi meets consumer demand for convenience, positioning itself for strong growth ahead.
- Online Shopping Trend: With more consumers shifting to online shopping, companies like Carvana, Chewy, and SoFi are at the forefront of industry transformation, poised for sustained business expansion and market share growth over the next decade.
See More
OpenAI's Strategic Shift and IPO Prospects
- Strategic Focus: OpenAI is eliminating side projects to concentrate on enterprise products like Codex, aiming to enhance revenue and profitability ahead of a rumored IPO in 2026, reflecting the company's keen insight into market demands.
- Market Competition: The exclusive agreement between OpenAI and Microsoft has sparked controversy, with Microsoft threatening legal action that could impact OpenAI's collaboration with Amazon, highlighting the intensifying competition in the AI sector and the fragility of corporate partnerships.
- Product Innovation: The upgrade of Codex positions it as the operating system for modern offices, enabling multiple AI agents to tackle complex tasks simultaneously, marking OpenAI's transition from a research lab to a high-touch partner that could reshape enterprise technology infrastructure.
- Short-Term Market Reaction: Short sellers play a crucial role in the market by providing warnings against overvalued stocks; despite the controversies, their reports can help uncover potential corporate risks and promote a healthier market environment.
See More
OpenAI Plans IPO in 2026, Shifts Focus to Enterprise Products
- Focus on Enterprise Products: OpenAI has decided to eliminate side projects and concentrate on enterprise products like Codex to enhance revenue and profitability, which is expected to lay the groundwork for an IPO in 2026.
- Intensifying Market Competition: OpenAI has entered a cloud services agreement with Amazon, but Microsoft has threatened legal action, alleging a breach of exclusive partnership terms, which could hinder future product launches.
- Technological Transformation: Codex is seen as the operating system for modern offices, capable of supporting multiple AI agents working on complex tasks simultaneously, marking OpenAI's shift from a research lab to a high-touch partner.
- Industry Dynamics to Watch: OpenAI's anticipated IPO is highly awaited, and if successful, it could become one of the most anticipated IPOs in the market, potentially pushing the company's valuation beyond $1 trillion.
See More
