SharkNinja Launches New Campaign with Tom Brady
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 06 2026
0mins
Should l Buy SN?
SharkNinja introduced "Tom Upgrady", a new campaign created in partnership with seven-time Super Bowl champion and SharkNinja global brand ambassador Tom Brady, designed to reimagine how families use and enjoy their outdoor spaces.
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Analyst Views on SN
Wall Street analysts forecast SN stock price to rise
9 Analyst Rating
8 Buy
1 Hold
0 Sell
Strong Buy
Current: 116.630
Low
110.00
Averages
142.13
High
175.00
Current: 116.630
Low
110.00
Averages
142.13
High
175.00
About SN
SharkNinja, Inc. is a global product design and technology company, which offers lifestyle solutions to consumers around the world. Its diverse product portfolio spans over 36 household sub-categories, across cleaning, cooking, food preparation, and others, which include home environment and beauty. Its brands include Shark and Ninja. The Shark brand offerings cover handheld and robotic vacuums, as well as other floorcare products, including steam mops, wet/dry cleaning floor products and carpet extraction, beauty appliance and home environmental products. Ninja brand offers small kitchen appliances in the United States and its diversified product offering spans across consumers’ kitchens, both indoors and outdoors, with leading products in air fryers, multi-cookers, outdoor and countertop grills and ovens, coffee systems, carbonation, cookware, cutlery, kettles, toasters, and others. Its products are sold at key retailers, online and offline, and through distributors around the world.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
SharkNinja Announces Q1 2026 Earnings Release Date
- Earnings Release Schedule: SharkNinja will release its Q1 2026 financial results on May 6, 2026, before market open, demonstrating the company's commitment to transparency and investor communication.
- Conference Call Details: The company will host a live earnings conference call at 8:30 a.m. Eastern Time on the same day, providing an interactive opportunity for investors to engage directly with management.
- Webcast Availability: The earnings call will be available via webcast on the company's website, facilitating global investor access to information and enhancing communication efficiency.
- Company Background: SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions aimed at improving consumer quality of life through innovative products, showcasing strong market growth potential.
See More
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Shark Launches Intelligent Air Purifier BreatheClear™ Max
- Intelligent Air Purification: The Shark® BreatheClear™ Max proactively scans the environment 3,600 times per hour, exceeding HEPA standards and capturing 99.98% of airborne irritants, significantly enhancing indoor air quality and helping consumers create a healthier living environment.
- Long-lasting Filtration Solution: Featuring the NeverChange™ filtration system designed to last up to six years, this purifier eliminates the hassle of filter replacements every 6-12 months, potentially saving consumers up to $350 in maintenance costs over time.
- Real-time Air Quality Monitoring: A built-in real-time display provides visibility into air quality by identifying pollutants such as dust, allergens, smoke, and harmful VOCs, enabling users to understand indoor air conditions and enhance health awareness in real time.
- Market Launch and Pricing: The Shark® BreatheClear™ Max will be available starting April 8 for $449, purchasable through SharkNinja.com, Amazon.com, and Costco both online and in-store, likely attracting families focused on maintaining healthy air quality.
See More
Tom Brady Partners with SharkNinja for Outdoor Product Campaign
- Campaign Launch: Tom Brady is promoting SharkNinja's barbecue grills, pizza ovens, and coolers through the “Tom Upgrady” ad campaign, aimed at encouraging families to enhance their outdoor spaces and boosting brand visibility.
- Market Research Insight: Citing the ICFA Outdoor Living Trend Report, SharkNinja highlights that 77% of U.S. households are not fully utilizing their outdoor spaces, and the campaign aims to change this by showcasing the potential of high-performance outdoor products directly to homeowners.
- Community Engagement: The ad campaign will run throughout the summer, inviting customers to share their backyard setups for a chance to win the “MVP treatment,” which not only enhances customer engagement but also strengthens the connection between the brand and consumers.
- Sales Growth Outlook: SharkNinja anticipates a sales growth of 10%-11% in 2026, with earnings per share projected between $5.90 and $6, while also launching a $750 million share repurchase program, reflecting the company's confidence in future growth.
See More
Brady Teams Up with Ninja to Launch Outdoor Products
- Outdoor Space Utilization: According to the ICFA 2025 Outdoor Living Trend Report, while 85% of U.S. households have outdoor space, 77% feel they are not using it enough; Ninja's 'Tom Upgrady' campaign aims to inspire families to enjoy their outdoor spaces with high-performance products, enhancing brand visibility.
- Celebrity Endorsement Campaign: Seven-time Super Bowl champion Tom Brady collaborates with Ninja to surprise families in the Boston area with outdoor products, increasing brand affinity and market recognition while engaging consumers through social media initiatives.
- Product Portfolio Highlights: Ninja's offerings, including the FlexFlame™ Outdoor Cooking System and Fireside360™ Outdoor Heater, range from $299.99 to $1,199.99, catering to diverse consumer needs and driving sales growth while enhancing market share.
- Summer Promotion Plan: Ninja plans to continue the 'Tom Upgrady' campaign throughout the summer, encouraging consumers to share their outdoor setups, leveraging social media interactions to boost brand loyalty and customer engagement, further solidifying its market position.
See More
SharkNinja Named to Financial Times' Americas' Fastest Growing Companies 2026
- Recognition for Growth: SharkNinja has been named to the Financial Times' list of the Americas' Fastest Growing Companies for 2026, highlighting its significant organic revenue growth from 2021 to 2024, which solidifies its leadership position in the global market.
- Innovation-Driven Products: The company launches approximately 25 new products annually, leveraging rigorous consumer research and a rapid global innovation engine, successfully entering new markets, particularly in skincare where Shark Beauty has become the #1 facial device brand in the U.S.
- Strong Financial Performance: Since its inception, SharkNinja has achieved a 20% compound annual growth rate and closed its 11th consecutive quarter of double-digit revenue growth in Q4 2025, demonstrating its robust market competitiveness and sustainable growth potential.
- Strategic Talent Acquisition: As SharkNinja expands globally, it is actively seeking AI-first young talent to drive future innovation and market share growth, further enhancing its competitive advantage in the industry.
See More
SharkNinja Announces Q1 2026 Earnings Release Date
- Earnings Release Schedule: SharkNinja will release its Q1 2026 financial results on May 6, 2026, before market open, demonstrating the company's commitment to transparency and investor communication.
- Conference Call Details: The company will host a live earnings conference call at 8:30 a.m. Eastern Time on the same day, providing an interactive opportunity for investors to engage directly with management.
- Webcast Availability: The earnings call will be available via webcast on the company's website, facilitating global investor access to information and enhancing communication efficiency.
- Company Background: SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions aimed at improving consumer quality of life through innovative products, showcasing strong market growth potential.
See More
Latest Research Reports on Pharma and Tech Stocks
- Eli Lilly Growth Momentum: Eli Lilly (LLY) shares have risen 13.89% over the past six months, outperforming the pharmaceutical industry’s 9.26% growth, primarily driven by strong demand for its GLP-1 drugs, Mounjaro and Zepbound, with growth expected to continue into 2026.
- Mastercard Investment Pressures: Mastercard (MA) shares have declined 11.9% in the past six months, despite a 16% year-over-year increase in net revenues for 2025, as rising operating expenses due to accelerated investments are expected to grow in low double digits, impacting profitability.
- Strong Demand for AMD: AMD (AMD) shares have gained 12.4% over the past six months, benefiting from robust demand for EPYC processors, particularly in cloud and enterprise workloads, which is expected to continue driving company growth.
- Stratus Liquidation Strategy: Stratus Properties (STRS) shares have surged 55.2% in the past six months, implementing a liquidation strategy in March 2026, with estimated distributions of $29.73 to $37.69 per share, supported by strong liquidity for controlled asset sales.
See More
Shark Launches Intelligent Air Purifier BreatheClear™ Max
- Intelligent Air Purification: The Shark® BreatheClear™ Max proactively scans the environment 3,600 times per hour, exceeding HEPA standards and capturing 99.98% of airborne irritants, significantly enhancing indoor air quality and helping consumers create a healthier living environment.
- Long-lasting Filtration Solution: Featuring the NeverChange™ filtration system designed to last up to six years, this purifier eliminates the hassle of filter replacements every 6-12 months, potentially saving consumers up to $350 in maintenance costs over time.
- Real-time Air Quality Monitoring: A built-in real-time display provides visibility into air quality by identifying pollutants such as dust, allergens, smoke, and harmful VOCs, enabling users to understand indoor air conditions and enhance health awareness in real time.
- Market Launch and Pricing: The Shark® BreatheClear™ Max will be available starting April 8 for $449, purchasable through SharkNinja.com, Amazon.com, and Costco both online and in-store, likely attracting families focused on maintaining healthy air quality.
See More
Tom Brady Partners with SharkNinja for Outdoor Product Campaign
- Campaign Launch: Tom Brady is promoting SharkNinja's barbecue grills, pizza ovens, and coolers through the “Tom Upgrady” ad campaign, aimed at encouraging families to enhance their outdoor spaces and boosting brand visibility.
- Market Research Insight: Citing the ICFA Outdoor Living Trend Report, SharkNinja highlights that 77% of U.S. households are not fully utilizing their outdoor spaces, and the campaign aims to change this by showcasing the potential of high-performance outdoor products directly to homeowners.
- Community Engagement: The ad campaign will run throughout the summer, inviting customers to share their backyard setups for a chance to win the “MVP treatment,” which not only enhances customer engagement but also strengthens the connection between the brand and consumers.
- Sales Growth Outlook: SharkNinja anticipates a sales growth of 10%-11% in 2026, with earnings per share projected between $5.90 and $6, while also launching a $750 million share repurchase program, reflecting the company's confidence in future growth.
See More
Brady Teams Up with Ninja to Launch Outdoor Products
- Outdoor Space Utilization: According to the ICFA 2025 Outdoor Living Trend Report, while 85% of U.S. households have outdoor space, 77% feel they are not using it enough; Ninja's 'Tom Upgrady' campaign aims to inspire families to enjoy their outdoor spaces with high-performance products, enhancing brand visibility.
- Celebrity Endorsement Campaign: Seven-time Super Bowl champion Tom Brady collaborates with Ninja to surprise families in the Boston area with outdoor products, increasing brand affinity and market recognition while engaging consumers through social media initiatives.
- Product Portfolio Highlights: Ninja's offerings, including the FlexFlame™ Outdoor Cooking System and Fireside360™ Outdoor Heater, range from $299.99 to $1,199.99, catering to diverse consumer needs and driving sales growth while enhancing market share.
- Summer Promotion Plan: Ninja plans to continue the 'Tom Upgrady' campaign throughout the summer, encouraging consumers to share their outdoor setups, leveraging social media interactions to boost brand loyalty and customer engagement, further solidifying its market position.
See More
SharkNinja Named to Financial Times' Americas' Fastest Growing Companies 2026
- Recognition for Growth: SharkNinja has been named to the Financial Times' list of the Americas' Fastest Growing Companies for 2026, highlighting its significant organic revenue growth from 2021 to 2024, which solidifies its leadership position in the global market.
- Innovation-Driven Products: The company launches approximately 25 new products annually, leveraging rigorous consumer research and a rapid global innovation engine, successfully entering new markets, particularly in skincare where Shark Beauty has become the #1 facial device brand in the U.S.
- Strong Financial Performance: Since its inception, SharkNinja has achieved a 20% compound annual growth rate and closed its 11th consecutive quarter of double-digit revenue growth in Q4 2025, demonstrating its robust market competitiveness and sustainable growth potential.
- Strategic Talent Acquisition: As SharkNinja expands globally, it is actively seeking AI-first young talent to drive future innovation and market share growth, further enhancing its competitive advantage in the industry.
See More
