SeatGeek Partners with Google to Enhance Ticketing Search Experience
Written by Emily J. Thompson, Senior Investment Analyst
Source: Businesswire
Updated: 1 hour ago0mins
- Innovative Partnership: SeatGeek's role as a pilot partner in Google's next-gen agentic search allows its event listings to be fully understood by Google's AI systems, enhancing user convenience in discovering and booking events, marking a significant advancement in the ticketing industry.
- Market Advantage: Internal analysis indicates that SeatGeek appears more frequently in AI search outputs compared to other major ticketing platforms, showcasing the effectiveness of its investments in content and structured data, thereby strengthening its competitive position.
- Multi-Channel Integration: Google's agentic model enables not just searching but also executing multi-step tasks, and SeatGeek's participation ensures that rightsholders' events are accurately represented during user searches, enhancing user experience and satisfaction.
- Future Development: SeatGeek's integration with Google complements its user-generated content initiatives and multimodal search experiments, with plans to expand its AI discoverability features by 2026, driving smarter and more personalized event discovery.
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Analyst Views on SEAT
Wall Street analysts forecast SEAT stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for SEAT is 12.13 USD with a low forecast of 8.00 USD and a high forecast of 18.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
10 Analyst Rating
2 Buy
7 Hold
1 Sell
Hold
Current: 7.630
Low
8.00
Averages
12.13
High
18.00
Current: 7.630
Low
8.00
Averages
12.13
High
18.00
Citi
Neutral
downgrade
$13 -> $10
2025-11-17
Reason
Citi
Price Target
$13 -> $10
2025-11-17
downgrade
Neutral
Reason
Citi lowered the firm's price target on Vivid Seats to $10 from $13 and keeps a Neutral rating on the shares.
Canaccord
Hold
downgrade
$23 -> $12
2025-11-07
Reason
Canaccord
Price Target
$23 -> $12
2025-11-07
downgrade
Hold
Reason
Canaccord lowered the firm's price target on Vivid Seats to $12 from $23 and keeps a Hold rating on the shares. The firm said reported soft Q3 results, with GOV and revenue remaining under pressure amid a still challenging competitive environment, although management noted that there has been a "notable change" in competitive intensity in the last 6-8 weeks.
Benchmark
Daniel Kurnos
Buy
downgrade
$26 -> $18
2025-11-07
Reason
Benchmark
Daniel Kurnos
Price Target
$26 -> $18
2025-11-07
downgrade
Buy
Reason
Benchmark analyst Daniel Kurnos lowered the firm's price target on Vivid Seats to $18 from $26 and keeps a Buy rating on the shares. Vivid finished up Q3 with another GOV and EBITDA miss while also announcing a CEO transition, the analyst noted. Even though the stock ended up down 11% on the day, the firm thinks "it could have been much worse had investors not at least bought into the potential that this change in direction could actually spark a turnaround in growth," the analyst added.
RBC Capital
Sector Perform
downgrade
$22 -> $12
2025-11-07
Reason
RBC Capital
Price Target
$22 -> $12
2025-11-07
downgrade
Sector Perform
Reason
RBC Capital lowered the firm's price target on Vivid Seats to $12 from $22 and keeps a Sector Perform rating on the shares after its Q3 results. The company had another tough print, but with some green shoots for the first time in several quarters, as Vivid Seats has visibility to a potential private label partner to come on in Q1 and get GOV back to sequential increases, the analyst tells investors in a research note.
See All Ratings
About SEAT
Vivid Seats Inc. is an online ticket marketplace that utilizes its technology platform to connect fans of live events with ticket sellers. Its segments include Marketplace and Resale. Marketplace segment acts as an intermediary between ticket buyers, sellers, and partners. Marketplace segment is engaged in processing ticket sales for live events and facilitating the booking of hotel rooms and packages on its websites and mobile applications, including Vivid Seats, Vegas.com, LLC, and Wavedash Co., Ltd. It also processes ticket sales for various distribution partners (its Private Label Offering). Using its online platform, it facilitates customer payments, deposits and withdrawals, coordinates ticket deliveries, and provides customer service. Resale segment acquires tickets to resell on secondary ticket marketplaces, including its own. Resale segment provides internal research and development support for Skybox and supplements its ongoing efforts to deliver seller software and tools.
About the author
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Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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