RSI Alert: Rush Enterprises Has Reached Oversold Levels
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 06 2025
0mins
Source: NASDAQ.COM
Stock Performance: Rush Enterprises Inc. (RUSHA) shares have entered oversold territory with an RSI of 29.1, indicating potential buying opportunities as the stock price fell to $50.47.
Dividend Yield: The company's annualized dividend of $0.76 per share translates to a yield of 1.47% at the recent share price, making it attractive for dividend investors despite the current market conditions.
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Analyst Views on RUSHA
About RUSHA
Rush Enterprises, Inc. operates a network of commercial vehicle dealerships in North America, with over 150 locations across 23 states in the United States and 15 dealerships plus six associate locations in Ontario, Canada. The Company operates through one reportable business segment, which is Truck Segment. Truck Segment includes its operation of a network of commercial vehicle dealerships under the name Rush Truck Centers. Rush Truck Centers primarily sell commercial vehicles manufactured by Peterbilt, International, Hino, Ford, Isuzu, IC Bus, Blue Bird, Dennis Eagle, Blue Arc and Battle Motors. Through its network of Rush Truck Centers, it provides one-stop service for the needs of its commercial vehicle customers, including retail sales of new and used commercial vehicles, aftermarket parts sales, service and repair facilities, financing, leasing and rental, and insurance products. It offers third party financing to assist customers in purchasing new and used commercial vehicles.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Rush Enterprises Approves $150 Million Stock Repurchase Program
- Repurchase Program Initiation: Rush Enterprises' Board of Directors has approved a new stock repurchase program authorizing the buyback of up to $150 million in Class A and B common stock, reflecting the company's strong confidence in its future cash flow generation.
- Strong Financial Performance: Despite ongoing industry challenges, Rush highlighted that its successful strategic initiatives and expense management have enhanced its earnings power, positioning the company to maintain resilience through market fluctuations.
- Historical Buyback Replacement: The new program replaces the previous repurchase plan initiated on December 3, 2024, which was later increased to $200 million on May 29, 2025, demonstrating the company's ongoing commitment to returning capital to shareholders.
- Flexible Repurchase Strategy: The new repurchase program will be executed flexibly based on market conditions and stock prices, set to expire on December 31, 2026, further enhancing the company's capital management capabilities in uncertain markets.
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Rush Enterprises Approves $150 Million Stock Repurchase Program
- Stock Repurchase Program: Rush Enterprises' Board of Directors has approved a new stock repurchase program authorizing the buyback of up to $150 million in Class A and B common stock, reflecting the company's confidence in its future cash flow and aiming to enhance shareholder returns.
- Financial Performance Confidence: CEO W.M. Rush stated that despite challenging industry conditions, the company's financial results demonstrate strong free cash flow capabilities, indicating its profitability amidst market fluctuations.
- Strategic Adjustment: The new repurchase program replaces the previous $200 million plan set to expire on December 31, 2025, showcasing the company's flexibility in optimizing capital allocation and enhancing shareholder value.
- Market Adaptability: Rush emphasized that through diversifying its customer base and effective cost management, the company can maintain resilience during industry peaks and troughs, continuing to invest in growth strategies while returning capital to shareholders.
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