Should I Buy RUSHA? RUSHA 2026 Analysis

Should You Buy Rush Enterprises Inc (RUSHA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion

Hold

Latest Price

63.290

1 Day change

52 Week Range

66.110

Analysis Updated At

2026/01/26

Rush Enterprises Inc (RUSHA) is not a strong buy at the moment for a beginner investor with a long-term strategy. While the technical indicators show some bullish momentum, the lack of positive financial performance, insider selling, and absence of strong catalysts suggest holding off for now. The stock may not align with the user's impatience for immediate returns.

Technical Analysis

The stock shows bullish momentum with MACD above 0 and positively contracting, RSI in the neutral zone at 64.029, and bullish moving averages (SMA_5 > SMA_20 > SMA_200). The current price of $63.01 is above the pivot level ($61.68) and nearing the first resistance level ($64.983), indicating limited immediate upside potential.

Options Data

Bullish

Open Interest Put-Call Ratio

Bullish

Option Volume Put-Call Ratio

Technical Summary

Sell

Buy

Positive Catalysts

BofA raised the price target to $70 from $60 with a Buy rating, indicating potential long-term upside.

Neutral/Negative Catalysts

Insiders have significantly increased selling activity (+183.93% over the last month). Financial performance in Q3 2025 showed declines across revenue (-0.81% YoY), net income (-15.72% YoY), EPS (-14.43% YoY), and gross margin (-0.11% YoY). No recent news or significant event-driven catalysts.

Financial Performance

In Q3 2025, the company reported declining financial metrics: revenue dropped to $1.88B (-0.81% YoY), net income fell to $66.69M (-15.72% YoY), EPS decreased to $0.83 (-14.43% YoY), and gross margin slightly decreased to 18.96% (-0.11% YoY).

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

BofA recently raised the price target to $70 from $60 and maintained a Buy rating, reflecting optimism about the company's long-term prospects.

Analyst Rating

Wall Street analysts forecast RUSHA stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for RUSHA is 0 USD with a low forecast of 0 USD and a high forecast of 0 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

Buy

Hold

Sell

Current: 63.290

Low

Averages

High

Current: 63.290

Low

Averages

High

UBS

Avinatan Jaroslawicz

Neutral

initiated

$70

AI Analysis

2026-01-28

New

Reason

UBS

Avinatan Jaroslawicz

Price Target

$70

AI Analysis

2026-01-28

New

initiated

Neutral

Reason

UBS analyst Avinatan Jaroslawicz initiated coverage of Rush Enterprises with a Neutral rating and $70 price target. The stock remains tied to the truck cycle, with modest improvement expected in the second half of 2026 from pre-buying and replacement demand that appears largely priced in, and no strong freight-driven upcycle anticipated over the next 12-18 months, the analyst tells investors in a research note. Despite some improvement in freight rates, soft demand and limited upside for contract rates point to a weak truck market and flat revenue growth in 2026, the firm says.

BofA

Buy

upgrade

$60 -> $70

2026-01-20

Reason

BofA

Price Target

$60 -> $70

2026-01-20

upgrade

Buy

Reason

BofA raised the firm's price target on Rush Enterprises to $70 from $60 and keeps a Buy rating on the shares as the firm rolls forward to its 2027 estimates.

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RUSHA Should I Buy

RUSHA Should I Buy

Should You Buy Rush Enterprises Inc (RUSHA) Today? Analysis, Price Targets, and 2026 Outlook.

Technical Analysis

Options Data

Technical Summary

Positive Catalysts

Neutral/Negative Catalysts

Financial Performance

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

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