Rockwell Automation Deepens Collaboration with Lucid Group to Support Saudi Arabia's First Vehicle Manufacturing Plant
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
0mins
Should l Buy LCID?
Source: Benzinga
- Strategic Collaboration: Rockwell Automation has deepened its collaboration with Lucid Group to support Saudi Arabia's first vehicle manufacturing plant, marking a significant milestone in the Kingdom's industrial development under Vision 2030.
- Production Efficiency Enhancement: Lucid will implement Rockwell's FactoryTalk manufacturing execution system (MES) to optimize production processes, ensuring real-time visibility and traceability, thereby enhancing operational efficiency and quality.
- Local Training Initiative: Rockwell will provide local training programs in Saudi Arabia aimed at developing domestic talent in electric vehicle manufacturing, supporting long-term industrial growth and enhancing local manufacturing capabilities.
- Technological Innovation Application: Lucid has also announced a partnership with Trimble to supply advanced positioning technology for its upcoming Gravity electric SUV, improving navigation and driver assistance reliability, with implementation expected in January 2026 for new models.
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Analyst Views on LCID
Wall Street analysts forecast LCID stock price to rise
6 Analyst Rating
1 Buy
4 Hold
1 Sell
Hold
Current: 10.360
Low
10.00
Averages
17.00
High
30.00
Current: 10.360
Low
10.00
Averages
17.00
High
30.00
About LCID
Lucid Group, Inc. is a technology company, which designs, engineers, and manufactures electric vehicles (EVs), EV powertrains, and battery systems in-house using its own equipment and factories. It sells vehicles directly to consumers through its retail sales network and through direct online sales. Its vehicles include Lucid Air and Lucid Gravity. Lucid Air is an advanced car, featuring powertrain technology. It offers 420 miles of the United States Environmental Protection Agency (EPA)-estimated range, with an 84-kWh battery pack. The Lucid Air Sapphire is the highest-performance version of the Lucid Air, boasting 1,234 horsepower from three motors, 427 miles of an EPA-estimated range (when equipped with standard wheel covers). The Lucid Gravity provides the interior space and practicality of a full-size SUV within the exterior footprint of a mid-size SUV. It provides space for up to seven adults. It has engineered the Lucid Gravity to deliver up to 450 miles of EPA-estimated range.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Increased Competitive Threats: Tesla's Model Y accounted for over 80% of its sales in 2025, yet the upcoming Rivian R2 SUV and its subsequent models pose a significant threat, potentially impacting Tesla's market share and profitability.
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- Oil Price Surge: The war in Iran has led to soaring oil prices, significantly enhancing the value proposition of electric vehicles (EVs), with expectations of a short-term boost in EV demand that could evolve into a long-term growth cycle if the conflict escalates.
- Rivian Valuation Drop: Rivian's market cap has plummeted from $100 billion at its IPO to $18.5 billion, yet investor confidence in its growth potential is rising as market opportunities expand amidst fading competition.
- Lucid Revenue Growth: Lucid's fourth-quarter revenue surged 122% year-over-year to $522.7 million, driven by the popularity of its new Lucid Gravity SUV, although it still needs to introduce more affordable models to capture the mass market.
- Profitability Challenges: While both Rivian and Lucid are striving for profitability, Rivian's rapidly growing software and services segment, which accounted for 35% of its fourth-quarter revenue, may provide it with a clearer path to profitability compared to Lucid.
See More
Intensifying Competition in the EV Market
- Rivian-Uber Partnership: Rivian's new deal with Uber, involving a $1.5 billion investment and a commitment to purchase 10,000 R2 SUVs for robotaxi services, not only diversifies Rivian's revenue streams but also enhances its attractiveness to investors looking for growth potential.
- Lucid Revenue Surge: Lucid's fourth-quarter revenue soared 122% year-over-year to $522.7 million, driven by the popularity of the new Lucid Gravity SUV, indicating strong market demand despite ongoing challenges in achieving profitability.
- Market Opportunity Expansion: With Ford shelving its F-150 Lightning plans, Rivian stands to gain significantly in the fully electric truck and SUV market, particularly as competitors face setbacks, positioning Rivian to capture market share through more affordable vehicle offerings.
- Profitability Challenges: While both Rivian and Lucid strive for profitability, Rivian's 35% revenue from its rapidly growing software and services business may provide a clearer path to profitability, whereas Lucid's operating losses increased 45% to $1.06 billion in Q4, highlighting its ongoing struggles.
See More
Lucid Group Faces Challenges and Opportunities Amid EV Market Dynamics
- Sales Growth Struggles: Despite the industry acclaim for the Lucid Air, Lucid Group has failed to achieve sales growth sufficient for profitability, with a staggering -$3.8 billion in free cash flow over the past four quarters leading to a 98% drop in stock price.
- Strategic Partnership Opportunity: Lucid's recent deal with Nuro and Uber Technologies to supply at least 20,000 Lucid Gravity SUVs over six years, utilizing Nuro's autonomous driving technology, could potentially drive sales growth and improve the company's outlook.
- New Model Launch: The upcoming Lucid Earth, priced below $50,000, aims to penetrate the mainstream market, akin to Tesla's Model 3 success, which could significantly enhance sales volumes and cost efficiencies for the company.
- Market Valuation Risks: Although Lucid's price-to-sales ratio stands at 2.4 times, lower than Tesla's, it remains one of the most expensive automotive stocks, necessitating caution from investors until the company demonstrates consistent sales growth and cash flow improvement.
See More
Tesla Faces Intensified Competition Ahead
- Market Share Analysis: As of last quarter, Tesla controls over 50% of the U.S. electric vehicle market, maintaining its dominance despite increased competition, which underscores its brand strength and market penetration.
- Sales Concentration Trend: In 2025, Tesla delivered 418,227 vehicles, with over 350,000 being Model Y, accounting for more than 80% of total sales, indicating the model's critical role in the company's performance and its future as a primary revenue and profit driver.
- Escalating Competitive Threats: With Rivian set to launch its R2 SUV and two additional models, Tesla's Model Y faces unprecedented competitive pressure, as Rivian's pricing strategy may attract budget-conscious consumers, potentially impacting Tesla's market share.
- Traditional Automakers Scaling Back: Companies like Ford and General Motors are reducing their EV plans, with Ford selling only 84,000 EVs in 2025 and incurring nearly $5 billion in losses due to declining demand, which may provide Tesla with a short-term competitive advantage.
See More
Tesla Faces Intensified Competition and Investment Cutbacks
- Market Share Status: As of last quarter, Tesla controls over 50% of the U.S. electric vehicle market, maintaining its leading position despite increasing competition, which underscores its strong influence in the EV sector.
- Increased Competitive Threats: Tesla's Model Y accounted for over 80% of its sales in 2025, yet the upcoming Rivian R2 SUV and its subsequent models pose a significant threat, potentially impacting Tesla's market share and profitability.
- Traditional Automakers Scaling Back: While Rivian is ramping up production, traditional automakers like Ford and GM are cutting back on EV investments, with Ford selling only 84,000 EVs in 2025, leading to nearly $5 billion in losses in its EV segment, indicating a trend of weakening market demand.
- Uncertain Industry Outlook: With 18 automakers canceling or delaying EV plans, Tesla investors need to monitor this unusual market dynamic to assess its potential impact on Tesla's future growth.
See More
Analysis of Electric Vehicle Market Dynamics
- Rivian Business Progress: Rivian reversed a $1.2 billion gross profit loss in 2025, achieving its first full-year gross profit and launching the R2 model to tap into a broader market, although profitability challenges remain.
- Lucid Production Acceleration: Lucid has successfully launched the Gravity SUV despite production hurdles, achieving eight consecutive quarters of record deliveries, indicating gradual improvement in its market position.
- VinFast Financial Struggles: VinFast's fourth-quarter net loss widened by 15% year-over-year to $1.3 billion, with a net loss exceeding $3 billion in 2024, totaling approximately $11 billion in losses since 2021, highlighting the high risks of its expansion strategy.
- International Expansion Challenges: Despite aggressive international expansion, VinFast's North Carolina factory construction is delayed due to rising costs, now expected to begin operations in 2028, with a likely smaller scale than initially planned, increasing investment uncertainty.
See More
