Rockwell Automation Deepens Collaboration with Lucid Group to Support Saudi Arabia's First Vehicle Manufacturing Plant
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 21 2026
0mins
Should l Buy LCID?
Source: Benzinga
- Strategic Collaboration: Rockwell Automation has deepened its collaboration with Lucid Group to support Saudi Arabia's first vehicle manufacturing plant, marking a significant milestone in the Kingdom's industrial development under Vision 2030.
- Production Efficiency Enhancement: Lucid will implement Rockwell's FactoryTalk manufacturing execution system (MES) to optimize production processes, ensuring real-time visibility and traceability, thereby enhancing operational efficiency and quality.
- Local Training Initiative: Rockwell will provide local training programs in Saudi Arabia aimed at developing domestic talent in electric vehicle manufacturing, supporting long-term industrial growth and enhancing local manufacturing capabilities.
- Technological Innovation Application: Lucid has also announced a partnership with Trimble to supply advanced positioning technology for its upcoming Gravity electric SUV, improving navigation and driver assistance reliability, with implementation expected in January 2026 for new models.
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Analyst Views on LCID
Wall Street analysts forecast LCID stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for LCID is 16.73 USD with a low forecast of 10.00 USD and a high forecast of 30.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
12 Analyst Rating
1 Buy
8 Hold
3 Sell
Hold
Current: 10.050
Low
10.00
Averages
16.73
High
30.00
Current: 10.050
Low
10.00
Averages
16.73
High
30.00
About LCID
Lucid Group, Inc. is a technology company, which designs, engineers, and manufactures electric vehicles (EVs), EV powertrains, and battery systems in-house using its own equipment and factories. It sells vehicles directly to consumers through its retail sales network and through direct online sales. Its vehicles include Lucid Air and Lucid Gravity. Lucid Air is an advanced car, featuring powertrain technology. It offers 420 miles of the United States Environmental Protection Agency (EPA)-estimated range, with an 84-kWh battery pack. The Lucid Air Sapphire is the highest-performance version of the Lucid Air, boasting 1,234 horsepower from three motors, 427 miles of an EPA-estimated range (when equipped with standard wheel covers). The Lucid Gravity provides the interior space and practicality of a full-size SUV within the exterior footprint of a mid-size SUV. It provides space for up to seven adults. It has engineered the Lucid Gravity to deliver up to 450 miles of EPA-estimated range.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Lucid Launches Unique Cinematic Music Experience in Berlin
- Art and Technology Fusion: Lucid hosted a live performance titled The Seven Suite at Berlin's Tempodrom, integrating seven Lucid Gravity vehicles with 14 cultural figures, attracting over 300 high-profile guests from media, culture, art, and business, showcasing the company's innovative capabilities in the electric vehicle sector.
- Emotional Architectural Experience: The performance featured seven Lucid Gravity vehicles arranged in a circle, with 14 guests seated inside, forming a human perimeter that illustrated how electric performance can convey emotion, marking Lucid's first foray into contemporary European cultural dialogue.
- Intersection of Music and Space: Award-winning composer Uèle Lamore guided the audience through a spatial sound experience, utilizing the interplay of light, rhythm, and space to transform Lucid Gravity into emotional architecture, enhancing audience perception of sound and movement, reflecting Lucid's commitment to emotional approachability and technical excellence.
- Brand Strategic Positioning: Lucid's President Lawrence Hamilton stated that The Seven Suite captures the essence of transforming advanced technology into deeply human experiences, emphasizing how sound, light, and motion can make innovation tangible, further solidifying Lucid's brand image in the electric vehicle market.
See More
Lucid Unveils Unique Electric Experience in Berlin
- Cultural Fusion Event: Lucid's The Seven Suite event at Berlin's Tempodrom combined electric vehicles with live musical performances, attracting over 300 guests from media, culture, and arts, showcasing its innovation and cultural impact in the electric vehicle sector.
- Emotional and Technical Integration: Award-winning composer Uèle Lamore created an emotionally rich experience through the fusion of music and space, transforming the Lucid Gravity vehicle into an artistic medium, reflecting the brand's philosophy of 'Heart and Mind'.
- Unique Audience Experience: 14 cultural figures participated in the performance from the trunks of Lucid Gravity vehicles, allowing the audience to appreciate the show from various perspectives, creating a multi-layered artistic experience that highlights Lucid's human-centered design approach in electric vehicles.
- Brand Strategic Positioning: This event marks Lucid's first attempt at engaging in European cultural dialogue, demonstrating its vision of combining advanced technology with humanistic care, aiming to enhance brand recognition and market influence through emotional connections.
See More
Lucid Unveils Unique Cultural Experience in Berlin
- Cultural Experience Innovation: Lucid hosted an event titled 'The Seven Suite' at Berlin's Tempodrom, merging music, architecture, and human experience, attracting over 300 high-profile guests from media, culture, and arts, marking its first foray into contemporary European cultural dialogue.
- Live Performance Features: The event featured seven Lucid Gravity electric vehicles arranged in a circle, with 14 cultural representatives from European cinema participating in the performance inside the cars, showcasing Lucid's pursuit of emotional and technical integration, enhancing its cultural influence.
- Music and Technology Fusion: The live performance, guided by award-winning composer Uèle Lamore, skillfully blended electronic sound with traditional orchestral music, reflecting Lucid's technological innovation and emotional expression in the electric vehicle sector, further solidifying its market position.
- Brand Strategic Positioning: Lucid's event not only showcased the performance and design of its electric vehicles but also emphasized the brand's commitment to emotional connection and human-centric experiences, aiming to attract more consumer attention through this unique cultural initiative.
See More
Lucid Launches Unique Cultural Event in Berlin
- Cultural Innovation: Lucid hosted a unique event titled 'The Seven Suite' at Berlin's Tempodrom, merging electric vehicle performance with musical experience, attracting over 300 high-profile guests from media, culture, and business, marking its first foray into European cultural dialogue.
- Live Performance Features: The event featured seven Lucid Gravity vehicles arranged in a circle, with 14 cultural representatives from European cinema participating in a live musical performance, showcasing the deep integration of electric vehicles and art, enhancing the brand's cultural influence.
- Emotional and Technical Fusion: Under the guidance of renowned composer Uèle Lamore, the performance created an emotional architectural experience through the interplay of light, rhythm, and space, reflecting Lucid's balance between technology and emotional engagement, further strengthening its brand identity.
- Strategic Market Implications: This event not only showcased the design and performance of the Lucid Gravity but also emphasized the brand's innovative capabilities in the electric vehicle market, aiming to enhance emotional connections with consumers through cultural activities and boost brand recognition.
See More
Lucid Group Shares Decline Amid Strategic Uncertainty and Upcoming Investor Day
- Technological Advancements vs Market Pressure: Despite the Lucid Air Grand Touring achieving an impressive range of 520 kilometers in the 2026 Norway Winter Test, the company's stock has plummeted 62.25% over the past year, indicating a significant long-term downtrend.
- Cautious Analyst Ratings: Cantor Fitzgerald has reiterated a Neutral rating for Lucid with a price target of $21, suggesting over 100% upside from current levels, yet the cautious market sentiment reflects investor concerns about future growth prospects.
- Importance of Investor Day: Lucid is set to host an Investor Day on March 12, where it will outline its strategic roadmap for next-generation vehicle architecture, making this event critical for solidifying its position in the competitive EV market, especially with backing from the Saudi Public Investment Fund.
- Technical Indicator Analysis: The stock is currently trading 5.2% below its 20-day simple moving average and 11.7% below its 50-day simple moving average, indicating challenges in regaining upward momentum, with key support at $9.50 and resistance at $12.00.
See More
Lucid Appoints New Senior Vice President of Supply Chain
- Executive Appointment: Lucid Group has announced the appointment of Neil Marsons as Senior Vice President of Supply Chain, who brings over 20 years of industry experience and will be responsible for expanding and strengthening the global supply chain, thereby enhancing operational efficiency and market responsiveness at its Arizona and Saudi Arabian facilities.
- Strategic Background: Marsons previously served as Group Chief Procurement Officer at Rolls Royce, where he managed supply chains across various sectors, and his experience at Jaguar Land Rover during the 2020 global chip shortage is expected to add significant strategic value to Lucid's supply chain management.
- Support for Business Growth: Having served in an advisory capacity for the past six months, Marsons' full-time appointment aims to prepare the company for its next growth phase by optimizing resource allocation towards profitability, reflecting Lucid's commitment to supply chain excellence.
- Team Changes: Concurrently, Claudia Gast, Senior Vice President of Strategy and Business Development, will be departing the company, with these executive changes designed to accelerate growth, streamline decision-making, and enhance accountability as Lucid scales globally.
See More
Lucid Launches Unique Cinematic Music Experience in Berlin
- Art and Technology Fusion: Lucid hosted a live performance titled The Seven Suite at Berlin's Tempodrom, integrating seven Lucid Gravity vehicles with 14 cultural figures, attracting over 300 high-profile guests from media, culture, art, and business, showcasing the company's innovative capabilities in the electric vehicle sector.
- Emotional Architectural Experience: The performance featured seven Lucid Gravity vehicles arranged in a circle, with 14 guests seated inside, forming a human perimeter that illustrated how electric performance can convey emotion, marking Lucid's first foray into contemporary European cultural dialogue.
- Intersection of Music and Space: Award-winning composer Uèle Lamore guided the audience through a spatial sound experience, utilizing the interplay of light, rhythm, and space to transform Lucid Gravity into emotional architecture, enhancing audience perception of sound and movement, reflecting Lucid's commitment to emotional approachability and technical excellence.
- Brand Strategic Positioning: Lucid's President Lawrence Hamilton stated that The Seven Suite captures the essence of transforming advanced technology into deeply human experiences, emphasizing how sound, light, and motion can make innovation tangible, further solidifying Lucid's brand image in the electric vehicle market.
See More
Lucid Unveils Unique Electric Experience in Berlin
- Cultural Fusion Event: Lucid's The Seven Suite event at Berlin's Tempodrom combined electric vehicles with live musical performances, attracting over 300 guests from media, culture, and arts, showcasing its innovation and cultural impact in the electric vehicle sector.
- Emotional and Technical Integration: Award-winning composer Uèle Lamore created an emotionally rich experience through the fusion of music and space, transforming the Lucid Gravity vehicle into an artistic medium, reflecting the brand's philosophy of 'Heart and Mind'.
- Unique Audience Experience: 14 cultural figures participated in the performance from the trunks of Lucid Gravity vehicles, allowing the audience to appreciate the show from various perspectives, creating a multi-layered artistic experience that highlights Lucid's human-centered design approach in electric vehicles.
- Brand Strategic Positioning: This event marks Lucid's first attempt at engaging in European cultural dialogue, demonstrating its vision of combining advanced technology with humanistic care, aiming to enhance brand recognition and market influence through emotional connections.
See More
Lucid Unveils Unique Cultural Experience in Berlin
- Cultural Experience Innovation: Lucid hosted an event titled 'The Seven Suite' at Berlin's Tempodrom, merging music, architecture, and human experience, attracting over 300 high-profile guests from media, culture, and arts, marking its first foray into contemporary European cultural dialogue.
- Live Performance Features: The event featured seven Lucid Gravity electric vehicles arranged in a circle, with 14 cultural representatives from European cinema participating in the performance inside the cars, showcasing Lucid's pursuit of emotional and technical integration, enhancing its cultural influence.
- Music and Technology Fusion: The live performance, guided by award-winning composer Uèle Lamore, skillfully blended electronic sound with traditional orchestral music, reflecting Lucid's technological innovation and emotional expression in the electric vehicle sector, further solidifying its market position.
- Brand Strategic Positioning: Lucid's event not only showcased the performance and design of its electric vehicles but also emphasized the brand's commitment to emotional connection and human-centric experiences, aiming to attract more consumer attention through this unique cultural initiative.
See More
Lucid Launches Unique Cultural Event in Berlin
- Cultural Innovation: Lucid hosted a unique event titled 'The Seven Suite' at Berlin's Tempodrom, merging electric vehicle performance with musical experience, attracting over 300 high-profile guests from media, culture, and business, marking its first foray into European cultural dialogue.
- Live Performance Features: The event featured seven Lucid Gravity vehicles arranged in a circle, with 14 cultural representatives from European cinema participating in a live musical performance, showcasing the deep integration of electric vehicles and art, enhancing the brand's cultural influence.
- Emotional and Technical Fusion: Under the guidance of renowned composer Uèle Lamore, the performance created an emotional architectural experience through the interplay of light, rhythm, and space, reflecting Lucid's balance between technology and emotional engagement, further strengthening its brand identity.
- Strategic Market Implications: This event not only showcased the design and performance of the Lucid Gravity but also emphasized the brand's innovative capabilities in the electric vehicle market, aiming to enhance emotional connections with consumers through cultural activities and boost brand recognition.
See More
Lucid Group Shares Decline Amid Strategic Uncertainty and Upcoming Investor Day
- Technological Advancements vs Market Pressure: Despite the Lucid Air Grand Touring achieving an impressive range of 520 kilometers in the 2026 Norway Winter Test, the company's stock has plummeted 62.25% over the past year, indicating a significant long-term downtrend.
- Cautious Analyst Ratings: Cantor Fitzgerald has reiterated a Neutral rating for Lucid with a price target of $21, suggesting over 100% upside from current levels, yet the cautious market sentiment reflects investor concerns about future growth prospects.
- Importance of Investor Day: Lucid is set to host an Investor Day on March 12, where it will outline its strategic roadmap for next-generation vehicle architecture, making this event critical for solidifying its position in the competitive EV market, especially with backing from the Saudi Public Investment Fund.
- Technical Indicator Analysis: The stock is currently trading 5.2% below its 20-day simple moving average and 11.7% below its 50-day simple moving average, indicating challenges in regaining upward momentum, with key support at $9.50 and resistance at $12.00.
See More
Lucid Appoints New Senior Vice President of Supply Chain
- Executive Appointment: Lucid Group has announced the appointment of Neil Marsons as Senior Vice President of Supply Chain, who brings over 20 years of industry experience and will be responsible for expanding and strengthening the global supply chain, thereby enhancing operational efficiency and market responsiveness at its Arizona and Saudi Arabian facilities.
- Strategic Background: Marsons previously served as Group Chief Procurement Officer at Rolls Royce, where he managed supply chains across various sectors, and his experience at Jaguar Land Rover during the 2020 global chip shortage is expected to add significant strategic value to Lucid's supply chain management.
- Support for Business Growth: Having served in an advisory capacity for the past six months, Marsons' full-time appointment aims to prepare the company for its next growth phase by optimizing resource allocation towards profitability, reflecting Lucid's commitment to supply chain excellence.
- Team Changes: Concurrently, Claudia Gast, Senior Vice President of Strategy and Business Development, will be departing the company, with these executive changes designed to accelerate growth, streamline decision-making, and enhance accountability as Lucid scales globally.
See More
