Rising Dating Costs Impact Frequency Among Young Americans
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy MTCH?
Source: CNBC
- Declining Dating Frequency: According to BMO's survey, 50% of single Americans are going on fewer dates due to rising living costs, with 48% of Gen Z and 40% of millennials stating that high dating expenses hinder their financial goals.
- Cost Analysis: Gen Z spends an average of $205 per date, while millennials spend $252, leading to an annual dating expenditure of approximately $1,845, which constitutes 3% to 5% of median annual income for full-time workers aged 16 to 34, highlighting the significant financial pressure dating imposes on young adults.
- Shifting Dating Approaches: As living costs rise, young people are adopting more conservative dating strategies, reducing high-risk social activities, which results in fewer emotional connections being formed, reflecting the profound impact of economic pressures on social behavior.
- Dating App Expenditures: About 35% of dating app users have paid for subscriptions, averaging $19 per month, and while most users utilize free versions, the
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Analyst Views on MTCH
Wall Street analysts forecast MTCH stock price to rise
12 Analyst Rating
4 Buy
8 Hold
0 Sell
Moderate Buy
Current: 35.660
Low
33.00
Averages
37.17
High
49.00
Current: 35.660
Low
33.00
Averages
37.17
High
49.00
About MTCH
Match Group, Inc., through its portfolio companies, is a provider of digital technologies designed to help people make connections. The Company’s global portfolio of brands includes Tinder, Hinge, Match, Meetic, OkCupid, Pairs, Plenty Of Fish, Azar, BLK, and more, each built to increase its users' likelihood of connecting with others. Its segments include Tinder, Hinge, Evergreen & Emerging, and MG Asia. Tinder is an online dating platform with swipe technology. It offers Tinder Plus, Tinder Gold, or Tinder Platinum subscriptions. Hinge is an application focused on millennial and younger generations in English-speaking countries and several other European markets. It offers two premium subscriptions: Hinge+ and HingeX. MG Asia brands primarily focus on serving various Asian and Middle Eastern markets. MG Asia's brands are Azar and The Pairs. Match is an online dating application, and Meetic, a European online dating brand, are included in the Evergreen & Emerging segment.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Declining Dating Frequency: According to BMO's survey, 50% of single Americans are going on fewer dates due to rising living costs, with 48% of Gen Z and 40% of millennials stating that high dating expenses hinder their financial goals.
- Cost Analysis: Gen Z spends an average of $205 per date, while millennials spend $252, leading to an annual dating expenditure of approximately $1,845, which constitutes 3% to 5% of median annual income for full-time workers aged 16 to 34, highlighting the significant financial pressure dating imposes on young adults.
- Shifting Dating Approaches: As living costs rise, young people are adopting more conservative dating strategies, reducing high-risk social activities, which results in fewer emotional connections being formed, reflecting the profound impact of economic pressures on social behavior.
- Dating App Expenditures: About 35% of dating app users have paid for subscriptions, averaging $19 per month, and while most users utilize free versions, the
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- Conference Call Timing: The company will host a quarterly conference call at 5:00 p.m. ET on the same day to discuss the financial results, aiming to bolster investor confidence in the company's future prospects.
- Webcast Availability: Investors can access the live webcast of the conference call and supplemental materials at https://ir.mtch.com, ensuring transparency and enhancing communication with stakeholders.
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