P&G Ventures Celebrates Product of the Year Awards for Spruce and Zevo
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 24 2026
0mins
Should l Buy PG?
Source: Yahoo Finance
- Double Victory: P&G Ventures' Spruce and Zevo have both won the 2026 Product of the Year awards in their respective weed killer and pest control categories, highlighting the company's innovative capability in addressing unmet consumer needs and solidifying its market leadership.
- Spruce Product Advantage: Spruce Weed & Grass Killer delivers visible results within one hour of contact and is formulated with safe ingredients for household use, significantly enhancing consumer experience and expected to drive growth in the weed killer market.
- Zevo Innovative Design: Zevo's Plant and Compact Flying Insect Traps utilize blue and UV light to attract and capture 99.9% of bugs, providing year-round home protection and likely increasing consumer loyalty to the brand.
- Consumer Recognition: The awards are based on votes from 40,000 American shoppers, reflecting exceptional performance across multiple criteria such as product appeal and purchase intent, further enhancing P&G Ventures' market visibility and sales potential.
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Analyst Views on PG
Wall Street analysts forecast PG stock price to rise
17 Analyst Rating
10 Buy
7 Hold
0 Sell
Moderate Buy
Current: 144.090
Low
150.00
Averages
164.50
High
180.00
Current: 144.090
Low
150.00
Averages
164.50
High
180.00
About PG
The Procter & Gamble Company is focused on providing branded consumer packaged goods to consumers across the world. The Company’s segments include Beauty, Grooming, Health Care, Fabric & Home Care and Baby, Feminine & Family Care. The Company’s products are sold in approximately 180 countries and territories primarily through mass merchandisers, e-commerce, including social commerce channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. It also sells direct to individual consumers. It has operations in approximately 70 countries. It offers products under brands, such as Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, Braun, Gillette, Venus, Crest, Oral-B, Ariel, Downy, Gain, Tide, Always, Always Discreet, Tampax, Bounty and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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