Pampers Launches AMORE Diaper Brand for Newborns and Toddlers
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 16 2026
0mins
Should l Buy PG?
Source: Newsfilter
- Product Innovation: Pampers has launched AMORE, its first new diaper brand for newborns and toddlers since 2018, aimed at providing parents with uncompromised comfort, marking a significant expansion into the premium market.
- Enhanced Absorbency: AMORE diapers keep babies three times drier than Coterie and absorb moisture three times faster than Huggies Skin Essentials, showcasing a notable competitive advantage that effectively reduces skin irritation for infants.
- Safety Assurance: AMORE diapers are clinically proven to be hypoallergenic and free from fragrances, parabens, elemental chlorine, and latex, accredited by the Skin Health Alliance, ensuring safety for delicate baby skin and enhancing parental trust.
- Market Availability: AMORE diapers became available at major retailers nationwide on March 15, offering sizes from newborn to 7, catering to the needs of babies at various stages, thereby reinforcing Pampers' leadership position in the diaper market.
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Analyst Views on PG
Wall Street analysts forecast PG stock price to rise
17 Analyst Rating
10 Buy
7 Hold
0 Sell
Moderate Buy
Current: 144.090
Low
150.00
Averages
164.50
High
180.00
Current: 144.090
Low
150.00
Averages
164.50
High
180.00
About PG
The Procter & Gamble Company is focused on providing branded consumer packaged goods to consumers across the world. The Company’s segments include Beauty, Grooming, Health Care, Fabric & Home Care and Baby, Feminine & Family Care. The Company’s products are sold in approximately 180 countries and territories primarily through mass merchandisers, e-commerce, including social commerce channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. It also sells direct to individual consumers. It has operations in approximately 70 countries. It offers products under brands, such as Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, Braun, Gillette, Venus, Crest, Oral-B, Ariel, Downy, Gain, Tide, Always, Always Discreet, Tampax, Bounty and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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