Oscar Mayer Launches Maple Bourbon Bacon with Evan Williams
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy KHC?
Source: Newsfilter
- Product Innovation: Oscar Mayer's Maple Bourbon Bacon, cured with Evan Williams Bourbon, features thick-cut bacon that is slow-smoked for 12 hours, delivering subtle notes of vanilla and caramel, which is expected to drive sales growth by meeting consumer demand for new flavors.
- Market Trend Response: With maple and bourbon flavors gaining millions of saves on Pinterest over the past year, this new offering aligns perfectly with consumer desires for innovative breakfast options, further solidifying the brand's leadership in the bacon market.
- Strategic Development Plan: The brand aims to launch a new flavor each year, creating a pipeline of limited-edition and potential permanent offerings, which is designed to generate new market opportunities and enhance brand vitality through continuous innovation and consumer feedback.
- Brand Partnership Advantage: The collaboration with Evan Williams not only enhances the product's market appeal but also showcases the perfect pairing of bourbon and bacon, which is expected to attract more consumer attention and purchases.
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Analyst Views on KHC
Wall Street analysts forecast KHC stock price to rise
15 Analyst Rating
0 Buy
14 Hold
1 Sell
Hold
Current: 23.570
Low
24.00
Averages
25.86
High
28.00
Current: 23.570
Low
24.00
Averages
25.86
High
28.00
About KHC
The Kraft Heinz Company manufactures and markets food and beverage products around the world through its eight consumer-driven product platforms: Taste Elevation, Easy Ready Meals, Substantial Snacking, Desserts, Hydration, Cheese, Coffee, Meats, and other grocery products. The Company has two reportable segments defined by geographic region: North America and International Developed Markets. Its other segments, consisting of West and East Emerging Markets (WEEM) and Asia Emerging Markets (AEM), are combined and disclosed as Emerging Markets. It manufactures its products from a wide variety of raw materials. Its brands include Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Ore-Ida, Capri Sun, Maxwell Apartment, Kool-Aid, Jell-O, Heinz, Golden Circle, Wattie’s, Plasmon, Heinz, ABC, Master, Quero, Kraft, and Pudliszki, among others. The Company’s products are sold through its own sales organizations and through independent brokers, agents, and distributors.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Oscar Mayer Launches Maple Bourbon Bacon with Evan Williams
- Product Innovation: Oscar Mayer's Maple Bourbon Bacon, cured with Evan Williams Bourbon, features thick-cut bacon that is slow-smoked for 12 hours, delivering subtle notes of vanilla and caramel, which is expected to drive sales growth by meeting consumer demand for new flavors.
- Market Trend Response: With maple and bourbon flavors gaining millions of saves on Pinterest over the past year, this new offering aligns perfectly with consumer desires for innovative breakfast options, further solidifying the brand's leadership in the bacon market.
- Strategic Development Plan: The brand aims to launch a new flavor each year, creating a pipeline of limited-edition and potential permanent offerings, which is designed to generate new market opportunities and enhance brand vitality through continuous innovation and consumer feedback.
- Brand Partnership Advantage: The collaboration with Evan Williams not only enhances the product's market appeal but also showcases the perfect pairing of bourbon and bacon, which is expected to attract more consumer attention and purchases.
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JELL-O Launches First Fan Intensity Measurement Device
- Innovative Fan Measurement Tool: JELL-O introduces the JELL-OMETER, a first-of-its-kind device that transforms crowd noise and excitement into real-time JELL-O Jiggles, filling a gap in measuring fan intensity in sports.
- Real-Time Fan Passion Quantification: The JELL-OMETER features a scale from 1 to 10, where 1 equates to a microwave hum and 10 to an earthquake rumble, providing a new interactive experience that allows fans to feel their enthusiasm visually.
- Debut at Hockey Game: The device made its debut on April 3 at a New York Islanders game, where fans tested the JELL-OMETER through cheers and chants, becoming the first audience to experience this innovation.
- Future Expansion Plans: JELL-O plans to bring the JELL-OMETER to more sporting events, encouraging fans to comment on social media to decide its next location, further enhancing brand engagement with consumers.
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- Economic Data Impact: The US March ISM services index fell to 54.0, below the expected 54.9, indicating a slowdown in service sector growth, which may exert negative pressure on the stock market, prompting investors to monitor future economic trends.
- Strong Labor Market: March nonfarm payrolls surged by 178,000, significantly exceeding expectations of 65,000, while the unemployment rate unexpectedly dropped to 4.3%, indicating a robust US labor market that may provide support for the stock market.
- Oil Price Volatility: Crude oil prices rose by 1% amid escalating tensions in Iran following Trump's military threats, intensifying concerns over energy supply disruptions, which could impact the performance of related stocks.
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Taber, Alberta Wins Kraft Hockeyville 2026 Award
- Funding and Upgrades: Taber will receive $250,000 for rink upgrades and the opportunity to host an NHL Pre-Season game in fall 2027, significantly enhancing community cohesion and engagement.
- Historic Prize Pool: Kraft Hockeyville 2026 features a total prize pool exceeding $1 million, marking the largest investment in the program's history, highlighting the importance of community rinks and support.
- Equipment Donation: Both Taber and runner-up Tumbler Ridge will receive $10,000 in new hockey equipment, aimed at helping more children participate in hockey, thus promoting youth sports development.
- Community Story: Taber won due to its resilient community spirit and the central role of its rink in local life, demonstrating that hockey is not just a sport but a vital connector for the community.
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Kraft Heinz Downgraded Amid Cost Pressures in Food Sector
- Downgrade Announcement: TD Cowen analyst Robert Moskow has lowered the price target for Kraft Heinz (KHC) from $24 to $20 while maintaining a Hold rating, reflecting the cost pressures and limited pricing power faced by the food sector.
- Earnings Estimate Reduction: The firm has also reduced earnings estimates for several large-cap food companies due to rising input costs linked to the Iran war, indicating that many firms are now prioritizing debt reduction in light of margin pressures expected in 2025.
- Investment Strategy: During the Q4 2025 earnings call, Kraft Heinz management announced a planned $600 million investment aimed at pricing, product development, packaging, and capability building, with half allocated to strengthening brands and consumer-facing initiatives to enhance market positioning by 2026.
- Growth Aspirations: CEO Steven Cahillane indicated that the company is working towards returning to growth by 2027, with expectations for improved trends in the second half of the year, while addressing potential SNAP-related pressures through pricing strategy adjustments and pack size modifications.
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- Etsy's Sales Struggles: Etsy's gross merchandise sales dropped by 5.3% year-over-year in 2025, indicating a trend of customer loss and profit decline, although Q4 showed a slight recovery of 2.4% when excluding Reverb sales, the overall outlook remains bleak.
- Depop Sale Loss: Etsy sold Depop for $1.2 billion, significantly lower than the $1.625 billion it paid in 2021, highlighting the company's weakened position in market competition, which may affect future investor confidence.
- Nike's Revenue Stagnation: Nike has experienced a -2.27% CAGR over the past three years, indicating a continuous loss of market share; while wholesale revenue grew by 5% year-over-year, direct sales fell by 4%, reflecting overall growth challenges.
- Tesla's Growth Challenges: Tesla's revenue declined by 3% year-over-year in 2025, with a 10% drop in automobile sales; despite exceeding a $1 trillion market cap, a P/E ratio above 300 indicates immediate valuation risks, as long-term growth potential has yet to materialize meaningfully.
See More
Oscar Mayer Launches Maple Bourbon Bacon with Evan Williams
- Product Innovation: Oscar Mayer's Maple Bourbon Bacon, cured with Evan Williams Bourbon, features thick-cut bacon that is slow-smoked for 12 hours, delivering subtle notes of vanilla and caramel, which is expected to drive sales growth by meeting consumer demand for new flavors.
- Market Trend Response: With maple and bourbon flavors gaining millions of saves on Pinterest over the past year, this new offering aligns perfectly with consumer desires for innovative breakfast options, further solidifying the brand's leadership in the bacon market.
- Strategic Development Plan: The brand aims to launch a new flavor each year, creating a pipeline of limited-edition and potential permanent offerings, which is designed to generate new market opportunities and enhance brand vitality through continuous innovation and consumer feedback.
- Brand Partnership Advantage: The collaboration with Evan Williams not only enhances the product's market appeal but also showcases the perfect pairing of bourbon and bacon, which is expected to attract more consumer attention and purchases.
See More
JELL-O Launches First Fan Intensity Measurement Device
- Innovative Fan Measurement Tool: JELL-O introduces the JELL-OMETER, a first-of-its-kind device that transforms crowd noise and excitement into real-time JELL-O Jiggles, filling a gap in measuring fan intensity in sports.
- Real-Time Fan Passion Quantification: The JELL-OMETER features a scale from 1 to 10, where 1 equates to a microwave hum and 10 to an earthquake rumble, providing a new interactive experience that allows fans to feel their enthusiasm visually.
- Debut at Hockey Game: The device made its debut on April 3 at a New York Islanders game, where fans tested the JELL-OMETER through cheers and chants, becoming the first audience to experience this innovation.
- Future Expansion Plans: JELL-O plans to bring the JELL-OMETER to more sporting events, encouraging fans to comment on social media to decide its next location, further enhancing brand engagement with consumers.
See More
US Stocks Close Higher Amid Hopes for Iran Ceasefire
- Market Recovery: The S&P 500 rose by 0.44% and the Nasdaq 100 increased by 0.61%, both reaching 1.5-week highs, reflecting investor optimism regarding a potential ceasefire in Iran, which could enhance market confidence.
- Economic Data Impact: The US March ISM services index fell to 54.0, below the expected 54.9, indicating a slowdown in service sector growth, which may exert negative pressure on the stock market, prompting investors to monitor future economic trends.
- Strong Labor Market: March nonfarm payrolls surged by 178,000, significantly exceeding expectations of 65,000, while the unemployment rate unexpectedly dropped to 4.3%, indicating a robust US labor market that may provide support for the stock market.
- Oil Price Volatility: Crude oil prices rose by 1% amid escalating tensions in Iran following Trump's military threats, intensifying concerns over energy supply disruptions, which could impact the performance of related stocks.
See More
Taber, Alberta Wins Kraft Hockeyville 2026 Award
- Funding and Upgrades: Taber will receive $250,000 for rink upgrades and the opportunity to host an NHL Pre-Season game in fall 2027, significantly enhancing community cohesion and engagement.
- Historic Prize Pool: Kraft Hockeyville 2026 features a total prize pool exceeding $1 million, marking the largest investment in the program's history, highlighting the importance of community rinks and support.
- Equipment Donation: Both Taber and runner-up Tumbler Ridge will receive $10,000 in new hockey equipment, aimed at helping more children participate in hockey, thus promoting youth sports development.
- Community Story: Taber won due to its resilient community spirit and the central role of its rink in local life, demonstrating that hockey is not just a sport but a vital connector for the community.
See More
Kraft Heinz Downgraded Amid Cost Pressures in Food Sector
- Downgrade Announcement: TD Cowen analyst Robert Moskow has lowered the price target for Kraft Heinz (KHC) from $24 to $20 while maintaining a Hold rating, reflecting the cost pressures and limited pricing power faced by the food sector.
- Earnings Estimate Reduction: The firm has also reduced earnings estimates for several large-cap food companies due to rising input costs linked to the Iran war, indicating that many firms are now prioritizing debt reduction in light of margin pressures expected in 2025.
- Investment Strategy: During the Q4 2025 earnings call, Kraft Heinz management announced a planned $600 million investment aimed at pricing, product development, packaging, and capability building, with half allocated to strengthening brands and consumer-facing initiatives to enhance market positioning by 2026.
- Growth Aspirations: CEO Steven Cahillane indicated that the company is working towards returning to growth by 2027, with expectations for improved trends in the second half of the year, while addressing potential SNAP-related pressures through pricing strategy adjustments and pack size modifications.
See More
Etsy and Nike Face Declining Sales Challenges
- Etsy's Sales Struggles: Etsy's gross merchandise sales dropped by 5.3% year-over-year in 2025, indicating a trend of customer loss and profit decline, although Q4 showed a slight recovery of 2.4% when excluding Reverb sales, the overall outlook remains bleak.
- Depop Sale Loss: Etsy sold Depop for $1.2 billion, significantly lower than the $1.625 billion it paid in 2021, highlighting the company's weakened position in market competition, which may affect future investor confidence.
- Nike's Revenue Stagnation: Nike has experienced a -2.27% CAGR over the past three years, indicating a continuous loss of market share; while wholesale revenue grew by 5% year-over-year, direct sales fell by 4%, reflecting overall growth challenges.
- Tesla's Growth Challenges: Tesla's revenue declined by 3% year-over-year in 2025, with a 10% drop in automobile sales; despite exceeding a $1 trillion market cap, a P/E ratio above 300 indicates immediate valuation risks, as long-term growth potential has yet to materialize meaningfully.
See More
