Netflix Shifts to Ad-Supported Model, Unlocking New Revenue Streams
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy NFLX?
Source: CNBC
- User Value Reevaluation: Netflix's shift to an ad-supported model reveals that viewer engagement significantly enhances user value, with data indicating that ad-supported subscribers can generate approximately $12.89 in revenue after 10 hours of viewing, showcasing the potential of this model.
- Advertising Revenue Growth: Netflix anticipates its advertising revenue will reach $3 billion in 2026, doubling year-over-year, indicating that the rapid expansion of its advertising business will significantly boost overall revenue.
- New User Growth Trend: According to Antenna's report, 71% of new subscriber growth over the past two years has come from ad-supported tiers, reflecting a growing consumer acceptance of lower-priced ad-supported models, which could reshape the market landscape.
- Competitive Market Advantage: With over 325 million global subscribers and 95 billion hours of content watched, Netflix has a substantial opportunity for advertising revenue, and the CEO emphasizes that closing the gap between ad and ad-free subscribers is crucial for future revenue growth.
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Analyst Views on NFLX
Wall Street analysts forecast NFLX stock price to rise
38 Analyst Rating
27 Buy
10 Hold
1 Sell
Moderate Buy
Current: 88.250
Low
92.00
Averages
114.18
High
150.00
Current: 88.250
Low
92.00
Averages
114.18
High
150.00
About NFLX
Netflix, Inc. is a provider of entertainment services. The Company acquires, licenses and produces content, including original programming. It provides paid memberships in over 190 countries offering television (TV) series, films and games across a variety of genres and languages. It allows members to play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time. The Company offers members the ability to receive streaming content through a host of Internet-connected devices, including TVs, digital video players, TV set-top boxes and mobile devices. It is engaged in scaling its streaming service, such as introducing games and advertising on its service, as well as offering live programming. It is developing technology and utilizing third-party cloud computing, technology and other services. The Company is also engaged in scaling its own studio operations to produce original content.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Platform Dominance Growth: According to Nielsen's report, YouTube holds a 12.7% share of the U.S. streaming market, surpassing Netflix's 8.4% and Disney's 5%, highlighting YouTube's dominance in modern media and attracting more creators and advertisers.
- Creator Revenue Surge: Since 2021, YouTube has paid out over $100 billion to creators, with an increasing share flowing to channels producing content for TV screens, showing a 45% year-over-year growth, indicating the platform's potential for higher earnings for creators.
- Rising Demand for Strategic Consulting: As YouTube's algorithm evolves, more creators are turning to professional strategists for help in optimizing video performance, with Galloway's clients experiencing an average view increase of 350% year-over-year, underscoring the importance of expert guidance for success.
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- User Value Reevaluation: Netflix's shift to an ad-supported model reveals that viewer engagement significantly enhances user value, with data indicating that ad-supported subscribers can generate approximately $12.89 in revenue after 10 hours of viewing, showcasing the potential of this model.
- Advertising Revenue Growth: Netflix anticipates its advertising revenue will reach $3 billion in 2026, doubling year-over-year, indicating that the rapid expansion of its advertising business will significantly boost overall revenue.
- New User Growth Trend: According to Antenna's report, 71% of new subscriber growth over the past two years has come from ad-supported tiers, reflecting a growing consumer acceptance of lower-priced ad-supported models, which could reshape the market landscape.
- Competitive Market Advantage: With over 325 million global subscribers and 95 billion hours of content watched, Netflix has a substantial opportunity for advertising revenue, and the CEO emphasizes that closing the gap between ad and ad-free subscribers is crucial for future revenue growth.
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See More
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- Viewer Engagement Insights: YouTube consultant Paddy Galloway identified that wildlife host Forrest Galante's videos featuring turtles saw a significant drop in viewer engagement, indicating a need for more captivating content to retain audience interest, which directly impacts Galante's content strategy and viewer retention.
- Platform Dominance Growth: According to Nielsen's report, YouTube holds a 12.7% share of the U.S. streaming market, surpassing Netflix's 8.4% and Disney's 5%, highlighting YouTube's dominance in modern media and attracting more creators and advertisers.
- Creator Revenue Surge: Since 2021, YouTube has paid out over $100 billion to creators, with an increasing share flowing to channels producing content for TV screens, showing a 45% year-over-year growth, indicating the platform's potential for higher earnings for creators.
- Rising Demand for Strategic Consulting: As YouTube's algorithm evolves, more creators are turning to professional strategists for help in optimizing video performance, with Galloway's clients experiencing an average view increase of 350% year-over-year, underscoring the importance of expert guidance for success.
See More
Netflix Shifts to Ad-Supported Model, Unlocking New Revenue Streams
- User Value Reevaluation: Netflix's shift to an ad-supported model reveals that viewer engagement significantly enhances user value, with data indicating that ad-supported subscribers can generate approximately $12.89 in revenue after 10 hours of viewing, showcasing the potential of this model.
- Advertising Revenue Growth: Netflix anticipates its advertising revenue will reach $3 billion in 2026, doubling year-over-year, indicating that the rapid expansion of its advertising business will significantly boost overall revenue.
- New User Growth Trend: According to Antenna's report, 71% of new subscriber growth over the past two years has come from ad-supported tiers, reflecting a growing consumer acceptance of lower-priced ad-supported models, which could reshape the market landscape.
- Competitive Market Advantage: With over 325 million global subscribers and 95 billion hours of content watched, Netflix has a substantial opportunity for advertising revenue, and the CEO emphasizes that closing the gap between ad and ad-free subscribers is crucial for future revenue growth.
See More
YouTube Creators Rely on Strategic Advisors for Success
- Creator Income Dependency: An increasing number of YouTube creators are turning to strategic advisors to maintain video virality, as evidenced by Jesser's subscriber growth from 3 million to over 41 million, highlighting the significance of strategists in the creator economy.
- High Consulting Fees: Top strategists like Paddy Galloway charge over $15,000 per month, and despite the steep costs, creators believe the expertise and success rates provided are worth the investment, particularly in enhancing video performance.
- Growing Platform Influence: YouTube commands a 12.7% share of the streaming market in the U.S., surpassing Netflix's 8.4%, indicating that YouTube is becoming the preferred platform for content creators, attracting more creators and viewers.
- Shifting Video Production Trends: As YouTube's recommendation algorithm evolves, the popularity of longer videos has surged, requiring creators to invest more in production quality to enhance revenue potential, with YouTube having paid out over $100 billion to creators since 2021.
See More
Stock Splits Open New Growth Opportunities for Major Companies
- Background of Stock Splits: Amazon, Alphabet, and Tesla executed stock splits in mid-2022 after experiencing triple or quadruple-digit stock price increases, indicating strong market performance and investor confidence.
- Post-Split Performance: Amazon's 20-for-1 split on June 3, 2022, resulted in a 124% stock price increase, while Alphabet's similar split on July 15, 2022, led to a remarkable 250% rise, showcasing the positive impact of splits on stock prices.
- Industry Impact: Although Netflix's 10-for-1 split in 2025 resulted in a 20% decline, the uncertainty surrounding its acquisition of Warner Bros. illustrates that company fundamentals and market dynamics have a more significant influence on stock prices than the split itself.
- Investor Insights: Stock splits do not alter a company's fundamentals, but if a quality company continues to achieve earnings growth post-split, investors may see new opportunities for returns, highlighting the importance of selecting high-quality companies.
See More
Analysis of Tech Giants' Stock Splits
- Reason for Stock Splits: Amazon, Alphabet, and Tesla executed stock splits in mid-2022 after experiencing triple or quadruple-digit gains over the previous three years, aiming to lower share prices to attract more investors and potentially initiate a new growth phase.
- Price Performance Review: Prior to their splits, Nvidia's stock surged over 200% in the three years leading up to the split, while Netflix's stock skyrocketed more than 300% in the two and a half years before its split, indicating that strong pre-split performance set the stage for future growth.
- Post-Split Performance: Although Netflix's stock split occurred recently, making direct comparisons challenging, historical data suggests that companies that have completed stock splits often see their share prices rise again over the long term, providing returns to investors.
- Investor Strategy Insights: Stock splits do not affect a company's fundamentals, so investors should focus on earnings growth and prospects; if a quality company continues to deliver growth post-split, it may yield substantial returns once again.
See More
Analysis of Tech Giants' Stock Performance Post-Split
- Background of Stock Splits: Amazon, Alphabet, and Tesla executed stock splits in mid-2022 after experiencing triple or quadruple-digit stock price increases, indicating strong market performance and investor confidence.
- Post-Split Performance: Amazon's 20-for-1 split on June 3, 2022, resulted in a 124% stock price increase; Alphabet's 20-for-1 split on July 15, 2022, led to a 250% rise; and Tesla's 3-for-1 split on August 24, 2022, saw a 34% increase, showcasing the positive impact of splits on stock prices.
- Comparison of Nvidia and Netflix: Nvidia's 10-for-1 split on June 7, 2024, resulted in a 71% increase, while Netflix's similar split on November 14, 2025, led to a 20% decline, reflecting differing market reactions to these companies.
- Long-Term Growth Potential: Historical data suggests that companies that have completed stock splits often see their share prices soar again in the long run, prompting investors to focus on fundamental performance and earnings growth to identify future investment opportunities.
See More
