Native Unveils Sensitive Series for Allergist Community
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 26 2026
0mins
Should l Buy PG?
Source: Newsfilter
- Product Launch: Native introduced its Sensitive Series at the 2026 American Academy of Allergy, Asthma and Immunology Annual Meeting, aiming to provide gentle yet effective personal care solutions for sensitive skin, showcasing the brand's keen market insight.
- Ingredient Advantages: The series features hypoallergenic fragrances free from 81 known allergens, using only 7-10 perfume raw materials, combined with naturally-derived ceramides to enhance the skin's natural barrier and boost moisture retention in damaged hair.
- Expert Collaboration: Native collaborated with allergists, biologists, and dermatologists to develop the series, ensuring that the formulations and testing methods meet the needs of sensitive skin, reflecting the brand's commitment to consumer health.
- Market Positioning: This series specifically targets consumers who have struggled with irritation and reactions for years, providing a validated gentle option that further solidifies Native's competitive position in the personal care market.
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Analyst Views on PG
Wall Street analysts forecast PG stock price to rise
17 Analyst Rating
10 Buy
7 Hold
0 Sell
Moderate Buy
Current: 144.090
Low
150.00
Averages
164.50
High
180.00
Current: 144.090
Low
150.00
Averages
164.50
High
180.00
About PG
The Procter & Gamble Company is focused on providing branded consumer packaged goods to consumers across the world. The Company’s segments include Beauty, Grooming, Health Care, Fabric & Home Care and Baby, Feminine & Family Care. The Company’s products are sold in approximately 180 countries and territories primarily through mass merchandisers, e-commerce, including social commerce channels, grocery stores, membership club stores, drug stores, department stores, distributors, wholesalers, specialty beauty stores, including airport duty-free stores), high-frequency stores, pharmacies, electronics stores and professional channels. It also sells direct to individual consumers. It has operations in approximately 70 countries. It offers products under brands, such as Head & Shoulders, Herbal Essences, Pantene, Rejoice, Olay, Old Spice, Safeguard, Secret, SK-II, Braun, Gillette, Venus, Crest, Oral-B, Ariel, Downy, Gain, Tide, Always, Always Discreet, Tampax, Bounty and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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