Most Searched Stocks in the U.S. Revealed
- Coca-Cola Popularity: According to research by Surety First, Coca-Cola was the most searched stock in six states including Alabama and Hawaii, indicating that investors are seeking stability amid market uncertainty, with its stock price rising approximately 14% over the past year.
- GameStop Volatility: GameStop was the most searched stock in six states such as Colorado and New Hampshire, and despite a significant drop in 2022, investors remain curious about its potential rebound, with the current stock price around $23 and a market cap of $11 billion.
- Disney's Challenges and Opportunities: Disney led searches in four states including Connecticut and Kentucky, and despite facing numerous challenges, its stock price is currently $105.10 with a market cap of $188 billion, leading investors to cautiously optimistic about its future performance.
- SoFi's Market Performance: SoFi Technologies was the most searched stock in three states including Montana and Texas, and although its stock surged 70% in 2025, it has dropped about 30% year-to-date due to high valuations and a broader tech sell-off.
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- Coca-Cola Popularity: According to research by Surety First, Coca-Cola was the most searched stock in six states including Alabama and Hawaii, indicating that investors are seeking stability amid market uncertainty, with its stock price rising approximately 14% over the past year.
- GameStop Volatility: GameStop was the most searched stock in six states such as Colorado and New Hampshire, and despite a significant drop in 2022, investors remain curious about its potential rebound, with the current stock price around $23 and a market cap of $11 billion.
- Disney's Challenges and Opportunities: Disney led searches in four states including Connecticut and Kentucky, and despite facing numerous challenges, its stock price is currently $105.10 with a market cap of $188 billion, leading investors to cautiously optimistic about its future performance.
- SoFi's Market Performance: SoFi Technologies was the most searched stock in three states including Montana and Texas, and although its stock surged 70% in 2025, it has dropped about 30% year-to-date due to high valuations and a broader tech sell-off.
- Search Popularity Analysis: Research from Surety First reveals that Coca-Cola and GameStop were the most searched stocks in six states each over the past year, indicating regional market interests in these vastly different stocks.
- Coca-Cola Performance: Coca-Cola topped searches in states like Alabama and Hawaii, with its stock price rising approximately 14% over the past 12 months, reflecting investors' pursuit of stability amid market uncertainties.
- GameStop Volatility: GameStop also led searches in states such as Colorado and New Hampshire, despite its stock price experiencing significant fluctuations in 2022, currently hovering around $23, as investors remain curious about a potential rebound.
- Disney and SoFi: Disney was the most searched in four states, including Connecticut and Kentucky, and while facing challenges, its stock is seen as having breakout potential; SoFi also garnered attention in Montana and Texas, despite a 30% drop due to high valuations.
- Market Volatility Overview: While the S&P 500 is only 1% off its all-time high, the tech-heavy Nasdaq Composite has fallen 4.5%, indicating potential market fragility, especially as major companies like Nvidia, Alphabet, and Apple have seen declines between 7.6% and 26.7%, reflecting investor concerns over tech stocks.
- Attraction of Dividend Kings: Companies like Coca-Cola and PepsiCo, which have raised dividends for over 50 consecutive years, remain appealing despite higher valuations, as their stable cash flows and earnings allow them to attract investors seeking reliable income, with Coca-Cola's dividend expected to grow from $2.12 per share.
- Growth Stock Potential: Microsoft's forward P/E ratio is comparable to the S&P 500, with a 0.9% dividend yield close to the market average; however, its performance in profitability and cash flow generation significantly outshines typical S&P 500 components, making it suitable for long-term investors focused on total returns.
- ETF Investment Strategy: The Schwab U.S. Dividend Equity ETF includes multiple Dividend Kings, with no single holding exceeding 5%, providing a solid diversification option, currently yielding 3.5%, and offering a low expense ratio of just 0.06%, making it an attractive choice for generating passive income while protecting portfolios during market downturns.
Keurig Dr Pepper's Business Growth: Keurig Dr Pepper (KDP) has experienced a turnaround with its core businesses returning to growth, leading to a solid Q4 2025 performance with a revenue increase of 10.5% to $4.45 billion, outpacing competitors.
Planned Split and Financial Moves: The company is progressing with plans to split into two traded companies and has secured an additional $1.5 billion in preferred equity, raising its total to $4.5 billion, which alleviates the need for a partial IPO.
Positive Market Sentiment: Following the release of its earnings, KDP's stock price rose over 3%, indicating strong market support, with analysts suggesting it is a "hot buy" for long-term holders.
Future Challenges and Opportunities: While the merger is on track, KDP faces challenges with increased debt leverage and integration efforts, but successful execution could unlock hidden value and enhance growth potential.
- Dividend Stability: Coca-Cola has increased its dividend for 64 consecutive years, currently yielding 2.6%, and while its dividend has played a supporting role recently, its stock price surged 12.3% in 2025, significantly outperforming the S&P 500's 0.9% return.
- Brand Diversification: Campbell's is not just a soup company; it owns several health-oriented brands like Prego and V8, reducing reliance on salty meals, which demonstrates its adaptability to health-conscious consumer trends and is expected to enhance its market competitiveness.
- Financial Performance Comparison: With a price-to-earnings ratio of 11.1, Campbell's is significantly cheaper than Coca-Cola's 24.7; despite challenges in passing costs to consumers, Campbell's generates ample free cash flow to cover its dividend, indicating better financial health.
- Investment Value Assessment: While Coca-Cola remains a reliable dividend stock, its stock price has risen much faster than earnings, inflating its valuation, whereas Campbell's, with manageable dividend expenses and a higher 5.8% yield, presents a more attractive investment opportunity for income investors.
- Dividend Performance Analysis: Coca-Cola has increased its dividend for 64 consecutive years, currently yielding 2.6%, although its dividend's supporting role has diminished in recent years, it remains a reliable source of passive income.
- Market Performance Comparison: Coca-Cola's stock price surged 12.3% in 2025 and is up 14.2% year-to-date, significantly outperforming the S&P 500's 0.9% return, indicating strong market performance.
- Brand Dependence Risk: In 2025, 69% of Coca-Cola's global case volume came from soft drinks, with its flagship brand accounting for 42% of U.S. unit case volume and 48% of non-U.S. unit case volume, exposing the company to risks from changing consumer preferences.
- Competitor Analysis: In contrast, Campbell's is undervalued with a forward P/E ratio of 11.1 and a dividend yield of 5.8%, making it attractive for income investors, despite Coca-Cola's higher valuation.









