Morgan Stanley Enters Crypto Trading Market
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 58 minutes ago
0mins
Should l Buy MS?
Source: seekingalpha
- Crypto Trading Expansion: Morgan Stanley is set to launch crypto trading on its E*Trade platform with a competitive fee of 50 basis points per dollar, significantly undercutting rivals like Robinhood at 95 bps and Coinbase at 60 bps, aiming to attract customers through better pricing.
- Customer Base Coverage: The new service is currently in a pilot phase and is expected to roll out to E*Trade's 8.6 million customers later this year, further solidifying Morgan Stanley's market position in financial services.
- Strategic Shift: Morgan Stanley believes that traditional finance and decentralized finance (DeFi) will converge, and by offering crypto products, it aims to prevent customer attrition to other platforms, showcasing its forward-thinking approach to financial service innovation.
- Positive Market Reaction: Morgan Stanley's stock rose 1.6% in premarket trading, reflecting a positive market response to its new strategy and indicating investor confidence in the company's future growth potential.
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Analyst Views on MS
Wall Street analysts forecast MS stock price to fall
14 Analyst Rating
7 Buy
7 Hold
0 Sell
Moderate Buy
Current: 189.250
Low
132.00
Averages
185.00
High
219.00
Current: 189.250
Low
132.00
Averages
185.00
High
219.00
About MS
Morgan Stanley is a global financial services company. The Company is engaged in providing a range of investment banking, securities, wealth management and investment management services. Its segments include Institutional Securities, Wealth Management and Investment Management. Its Institutional Securities segment provides a variety of products and services to corporations, governments, financial institutions and ultra-high net worth clients. Its Wealth Management segment provides an array of financial services and solutions to individual investors and small to medium-sized businesses and institutions. Its Investment Management segment provides a range of investment strategies and products that span geographies, asset classes, and public and private markets to a diverse group of clients across institutional and intermediary channels. Its investment banking services consist of capital raising and financial advisory services, including the underwriting of debt and other products.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Crypto Trading Expansion: Morgan Stanley is set to launch crypto trading on its E*Trade platform with a competitive fee of 50 basis points per dollar, significantly undercutting rivals like Robinhood at 95 bps and Coinbase at 60 bps, aiming to attract customers through better pricing.
- Customer Base Coverage: The new service is currently in a pilot phase and is expected to roll out to E*Trade's 8.6 million customers later this year, further solidifying Morgan Stanley's market position in financial services.
- Strategic Shift: Morgan Stanley believes that traditional finance and decentralized finance (DeFi) will converge, and by offering crypto products, it aims to prevent customer attrition to other platforms, showcasing its forward-thinking approach to financial service innovation.
- Positive Market Reaction: Morgan Stanley's stock rose 1.6% in premarket trading, reflecting a positive market response to its new strategy and indicating investor confidence in the company's future growth potential.
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