Magnite Partners with Nova Entertainment to Power Programmatic Advertising
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 11 2026
0mins
Should l Buy MGNI?
Magnite announced a partnership with Nova Entertainment to power programmatic across the Nova Retail Network. The Nova Retail Network reaches millions of shoppers across retail locations nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase. The collaboration allows advertisers to access the Nova Retail Network's Digital Audio inventory programmatically through Magnite.
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Analyst Views on MGNI
Wall Street analysts forecast MGNI stock price to rise
10 Analyst Rating
10 Buy
0 Hold
0 Sell
Strong Buy
Current: 11.570
Low
24.00
Averages
28.11
High
39.00
Current: 11.570
Low
24.00
Averages
28.11
High
39.00
About MGNI
Magnite, Inc. is an independent sell-side advertising company. The Company provides technology solutions to automate the purchase and sale of digital advertising inventory. Its platform features applications and services for sellers of digital advertising inventory, or publishers, that own and operate connected television (CTV) channels, applications, websites and other digital media properties, to manage and monetize their inventory; applications and services for buyers, including advertisers, agencies, agency trading desks, and demand side platforms, to buy digital advertising inventory; and a transparent, independent marketplace that brings buyers and sellers together and facilitates intelligent decision making and automated transaction execution at scale. Its streaming sell-side advertising platform (SSP) and ad server offers CTV sellers a holistic solution to manage and monetize their entire portfolio of CTV ad inventory, across both programmatic and direct-sold video inventory.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- High Advertising Commitments: Brands participating in the test are required to commit between $200,000 and $250,000, which is double the typical experimental ad budget, and due to the slow rollout, there are concerns that they won't be able to fully utilize their budgets by the end of the trial, impacting their advertising strategies.
- Surge in Ad Volume: According to Sensor Tower, the number of ads served increased by about 600% by mid-March compared to the beginning of the month, indicating that despite initial frustrations, ad delivery is gradually expanding, showcasing OpenAI's potential in the advertising sector.
- Optimistic Market Outlook: Analysts project that OpenAI's ad revenue could exceed $30 billion by 2030, indicating that large language model-powered ad channels are expected to become a significant pillar of the digital advertising industry, although the current slow rollout may provide opportunities for competitors.
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- Service Enhancements: The newly branded “Prime Video Ultra” will introduce several new features, including the ability to watch on five devices simultaneously, up to 100 downloads, and 4K streaming, demonstrating Amazon's ongoing investment in enhancing user experience.
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See More
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- Share Reduction Transaction: Granahan Investment Management disclosed a sale of 757,249 shares of Magnite during Q4 2025, with an estimated transaction value of $12.57 million, indicating a potential decrease in confidence in the company.
- Ownership Proportion Change: Following the sale, Magnite now represents 2.17% of Granahan's reportable U.S. equity AUM, reflecting a decline in its relative importance within the investment portfolio.
- Financial Performance Review: Magnite reported Q4 revenue of $205.4 million, bringing full-year revenue to $714 million, which is a 7% increase year-over-year, showcasing its ongoing growth potential in the digital advertising market.
- Market Performance Comparison: Although Magnite's shares have risen about 6% over the past year, this significantly lags behind the S&P 500's approximately 21% gain, suggesting underperformance that may affect investor sentiment.
See More
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- Ownership Proportion Shift: Following the sale, Magnite now represents only 2.17% of Granahan's reportable U.S. equity AUM, reflecting a diminished relative importance within the investment portfolio.
- Financial Performance Overview: Magnite reported a total revenue of $714 million for 2025, marking a 7% increase year-over-year, with Q4 revenue reaching $205.4 million, showcasing its ongoing growth potential in the digital advertising market.
- Market Competitiveness Analysis: Despite a 6% rise in Magnite's stock price over the past year, it significantly underperformed the S&P 500's 21% gain, indicating that the company faces competitive pressures in the rapidly evolving ad tech landscape.
See More
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- Stock Performance: As of Thursday, Magnite's shares were priced at $14.16, reflecting a 2% decline year-to-date, significantly underperforming the S&P 500's approximately 16% gain, indicating market caution regarding its growth prospects.
- Financial Performance: Magnite reported approximately $205 million in revenue for Q4, a 6% year-over-year increase, while its contribution ex-TAC grew by 8%, showcasing the company's robust growth potential in the digital advertising sector.
- Market Trends: As media consumption shifts towards streaming, Magnite's position as the largest independent sell-side advertising platform could increase in value, particularly with connected TV ad revenue surging by 20%, making Ophir's investment strategically significant.
See More
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