LiveRamp Expands Partnership with Unity to Enhance Marketing Effectiveness
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Should l Buy RAMP?
Source: Newsfilter
- Partnership Expansion: LiveRamp's expanded partnership with Unity makes the durable, interoperable identifier RampID available on Unity Exchange, expected to enhance marketers' effectiveness across 2.9 billion active mobile devices globally.
- Identity-Driven Strategies: By leveraging RampID, marketers can implement identity-based buying strategies within Unity's mobile ecosystem, facilitating omnichannel marketing that increases brand visibility and user engagement in gaming.
- Market Demand Response: LiveRamp's SVP Matthew Hogg emphasizes that this partnership allows marketers to activate across channels more quickly and seamlessly, particularly in gaming, addressing the urgent market demand for identity activation.
- Future of Data Collaboration: LiveRamp is committed to shaping responsible data collaboration globally, and as consumers embrace AI-driven experiences, its data network will further enhance the breadth and accuracy of marketing AI capabilities.
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Analyst Views on RAMP
Wall Street analysts forecast RAMP stock price to rise
6 Analyst Rating
4 Buy
2 Hold
0 Sell
Moderate Buy
Current: 26.530
Low
31.00
Averages
40.33
High
53.00
Current: 26.530
Low
31.00
Averages
40.33
High
53.00
About RAMP
LiveRamp Holdings, Inc. is a data collaboration technology company. The Company’s data collaboration network seamlessly unites data across advertisers, platforms, publishers, data providers, and commerce media networks. It offers flexibility to collaborate wherever data lives to support a range of data collaboration use cases. The LiveRamp Data Collaboration Platform enables an organization to unify customer and prospect data (first, second, or third-party) to build a single view of the customer in a way that protects consumer privacy. First-party data is data collected firsthand through a company’s-controlled channels. Second-party data is data that a company shares directly with a business partner. Third-party data is data collected and sold by a company through an online data marketplace to companies with which it does not have a direct relationship. It serves a global customer base from locations in the United States, Europe, and the Asia-Pacific (APAC) region.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
LiveRamp Expands Partnership with Unity to Enhance Marketing Effectiveness
- Partnership Expansion: LiveRamp's expanded partnership with Unity makes the durable, interoperable identifier RampID available on Unity Exchange, expected to enhance marketers' effectiveness across 2.9 billion active mobile devices globally.
- Identity-Driven Strategies: By leveraging RampID, marketers can implement identity-based buying strategies within Unity's mobile ecosystem, facilitating omnichannel marketing that increases brand visibility and user engagement in gaming.
- Market Demand Response: LiveRamp's SVP Matthew Hogg emphasizes that this partnership allows marketers to activate across channels more quickly and seamlessly, particularly in gaming, addressing the urgent market demand for identity activation.
- Future of Data Collaboration: LiveRamp is committed to shaping responsible data collaboration globally, and as consumers embrace AI-driven experiences, its data network will further enhance the breadth and accuracy of marketing AI capabilities.
See More
Predactiv Launches Privacy-Safe Data Identifier Feature
- Data Security Identifier Feature: The integration of Predactiv with LiveRamp enables brands to translate personally identifiable information (PII) into secure, interoperable identifiers for data activation within the Predactiv Data Platform, significantly enhancing the flexibility and security of data usage.
- Expanded Data Application Scope: With the newly launched Lookalike Modeling feature, organizations are no longer restricted by PII and can leverage first-party customer data to build modeled audiences, thereby expanding the pool of high-propensity segments available for activation and driving business growth.
- New Revenue Streams: Data providers and retailers can unlock new revenue channels by converting PII data into monetizable audience products, as Predactiv's secure identity resolution combined with automated modeling simplifies the data transformation process.
- Continuation of Platform Vision: The launch of Lookalike Modeling and PII onboarding positions Predactiv's data platform as a comprehensive infrastructure for data enablement, integrating first-party data, identity resolution, modeling, and audience activation to advance the ad tech economy.
See More
Predactiv Launches Privacy-Safe Data Identifier Capability
- Data Security Transformation: The integration of Predactiv with LiveRamp enables brands and organizations to securely translate personally identifiable information (PII) into privacy-compliant identifiers, significantly enhancing data utilization efficiency within The Predactiv Data Platform.
- New Feature Launch: This release expands the types of data available within Predactiv's ecosystem, allowing clients to leverage the newly launched Lookalike Modeling feature to build high-propensity audiences based on first-party customer data, driving revenue growth.
- Streamlined Workflow: By securely sending PII to LiveRamp for identity resolution, clients can seamlessly onboard translated identifiers into The Predactiv Data Platform, optimizing modeling, analytics, and activation processes while ensuring user privacy is preserved.
- Revenue Stream Expansion: For data providers and retailers holding PII-rich datasets, this integration creates enticing pathways to new revenue streams by converting existing PII assets into monetizable audience products, facilitating participation in the ad tech economy.
See More
LiveRamp Launches AI-Driven Marketing Platform Updates
- AI Capability Enhancement: LiveRamp has launched new AI features that enable specialized AI agents to autonomously collaborate with any partner, transforming marketing workflows from manual to intelligent execution, which is expected to significantly enhance the efficiency and effectiveness of marketing campaigns.
- Partner Expansion: Through collaborations with Newton Research and SemantIQ, LiveRamp's clients can now leverage AI agents for audience building and cross-media performance measurement, thereby enhancing their competitiveness in complex market environments.
- Precision Growth Tools: The new features allow marketers to utilize enhanced lookalike modeling across first-, second-, and third-party data, enabling rapid experimentation management and continuous audience performance optimization, thus improving the accuracy and effectiveness of ad placements.
- Data Security Assurance: With data security and consumer privacy protected, LiveRamp helps marketers build high-quality audiences through AI and data collaboration, driving stronger marketing results and enhancing market responsiveness.
See More
LiveRamp Partners with Scowtt for AI-Driven Advertising Optimization
- First Partnership: LiveRamp has announced a partnership with AI advertising optimization platform Scowtt to integrate Scowtt's predictive AI models into LiveRamp's data collaboration platform, aiming to deliver unmatched value optimization for major platforms and programmatic advertising, enhancing advertising effectiveness.
- Significant ROAS Improvement: Clients leveraging Scowtt's models have seen over a 40% improvement in return on ad spend (ROAS), showcasing the immense potential of combining data collaboration with CRM-driven predictive models.
- Seamless Integration with Privacy: Scowtt's models utilize customers' first-party CRM data to generate real-time predictive signals that dramatically enhance advertising performance without requiring organizational changes or new platform adoption, ensuring user privacy protection.
- Continuous Dynamic Optimization: The integration of LiveRamp's deterministic identity technology with Scowtt will enable a unified conversion value model, allowing marketers to achieve continuous dynamic optimization while enhancing customer experiences.
See More
Canela Media Forms Strategic Partnership with LiveRamp
- Strategic Partnership Highlights: Canela Media has formed a strategic partnership with data collaboration leader LiveRamp, enabling advertisers to seamlessly access Canela's audience of over 30 million U.S. Hispanics through LiveRamp's data collaboration network, significantly enhancing advertising precision and cultural relevance.
- Advertising Optimization: With LiveRamp's RampID, advertisers can connect to Canela's inventory and other platforms, improving reach, personalization, and measurement of ads, ensuring high efficiency and flexibility in advertising campaigns.
- Data Marketplace Access: This partnership allows advertisers to directly access CAS segments in the LiveRamp Data Marketplace, covering over 1,000 audience segments, ensuring advertisers can accurately target diverse Hispanic audiences and enhance advertising effectiveness.
- Innovative Audience Strategy: Canela's incremental audience strategy provides an accurate view of Hispanic consumers through over 300 million device IDs, ensuring campaigns transcend saturated environments and drive true incremental growth, further solidifying Canela's leadership in the multicultural advertising market.
See More
LiveRamp Expands Partnership with Unity to Enhance Marketing Effectiveness
- Partnership Expansion: LiveRamp's expanded partnership with Unity makes the durable, interoperable identifier RampID available on Unity Exchange, expected to enhance marketers' effectiveness across 2.9 billion active mobile devices globally.
- Identity-Driven Strategies: By leveraging RampID, marketers can implement identity-based buying strategies within Unity's mobile ecosystem, facilitating omnichannel marketing that increases brand visibility and user engagement in gaming.
- Market Demand Response: LiveRamp's SVP Matthew Hogg emphasizes that this partnership allows marketers to activate across channels more quickly and seamlessly, particularly in gaming, addressing the urgent market demand for identity activation.
- Future of Data Collaboration: LiveRamp is committed to shaping responsible data collaboration globally, and as consumers embrace AI-driven experiences, its data network will further enhance the breadth and accuracy of marketing AI capabilities.
See More
Predactiv Launches Privacy-Safe Data Identifier Feature
- Data Security Identifier Feature: The integration of Predactiv with LiveRamp enables brands to translate personally identifiable information (PII) into secure, interoperable identifiers for data activation within the Predactiv Data Platform, significantly enhancing the flexibility and security of data usage.
- Expanded Data Application Scope: With the newly launched Lookalike Modeling feature, organizations are no longer restricted by PII and can leverage first-party customer data to build modeled audiences, thereby expanding the pool of high-propensity segments available for activation and driving business growth.
- New Revenue Streams: Data providers and retailers can unlock new revenue channels by converting PII data into monetizable audience products, as Predactiv's secure identity resolution combined with automated modeling simplifies the data transformation process.
- Continuation of Platform Vision: The launch of Lookalike Modeling and PII onboarding positions Predactiv's data platform as a comprehensive infrastructure for data enablement, integrating first-party data, identity resolution, modeling, and audience activation to advance the ad tech economy.
See More
Predactiv Launches Privacy-Safe Data Identifier Capability
- Data Security Transformation: The integration of Predactiv with LiveRamp enables brands and organizations to securely translate personally identifiable information (PII) into privacy-compliant identifiers, significantly enhancing data utilization efficiency within The Predactiv Data Platform.
- New Feature Launch: This release expands the types of data available within Predactiv's ecosystem, allowing clients to leverage the newly launched Lookalike Modeling feature to build high-propensity audiences based on first-party customer data, driving revenue growth.
- Streamlined Workflow: By securely sending PII to LiveRamp for identity resolution, clients can seamlessly onboard translated identifiers into The Predactiv Data Platform, optimizing modeling, analytics, and activation processes while ensuring user privacy is preserved.
- Revenue Stream Expansion: For data providers and retailers holding PII-rich datasets, this integration creates enticing pathways to new revenue streams by converting existing PII assets into monetizable audience products, facilitating participation in the ad tech economy.
See More
LiveRamp Launches AI-Driven Marketing Platform Updates
- AI Capability Enhancement: LiveRamp has launched new AI features that enable specialized AI agents to autonomously collaborate with any partner, transforming marketing workflows from manual to intelligent execution, which is expected to significantly enhance the efficiency and effectiveness of marketing campaigns.
- Partner Expansion: Through collaborations with Newton Research and SemantIQ, LiveRamp's clients can now leverage AI agents for audience building and cross-media performance measurement, thereby enhancing their competitiveness in complex market environments.
- Precision Growth Tools: The new features allow marketers to utilize enhanced lookalike modeling across first-, second-, and third-party data, enabling rapid experimentation management and continuous audience performance optimization, thus improving the accuracy and effectiveness of ad placements.
- Data Security Assurance: With data security and consumer privacy protected, LiveRamp helps marketers build high-quality audiences through AI and data collaboration, driving stronger marketing results and enhancing market responsiveness.
See More
LiveRamp Partners with Scowtt for AI-Driven Advertising Optimization
- First Partnership: LiveRamp has announced a partnership with AI advertising optimization platform Scowtt to integrate Scowtt's predictive AI models into LiveRamp's data collaboration platform, aiming to deliver unmatched value optimization for major platforms and programmatic advertising, enhancing advertising effectiveness.
- Significant ROAS Improvement: Clients leveraging Scowtt's models have seen over a 40% improvement in return on ad spend (ROAS), showcasing the immense potential of combining data collaboration with CRM-driven predictive models.
- Seamless Integration with Privacy: Scowtt's models utilize customers' first-party CRM data to generate real-time predictive signals that dramatically enhance advertising performance without requiring organizational changes or new platform adoption, ensuring user privacy protection.
- Continuous Dynamic Optimization: The integration of LiveRamp's deterministic identity technology with Scowtt will enable a unified conversion value model, allowing marketers to achieve continuous dynamic optimization while enhancing customer experiences.
See More
Canela Media Forms Strategic Partnership with LiveRamp
- Strategic Partnership Highlights: Canela Media has formed a strategic partnership with data collaboration leader LiveRamp, enabling advertisers to seamlessly access Canela's audience of over 30 million U.S. Hispanics through LiveRamp's data collaboration network, significantly enhancing advertising precision and cultural relevance.
- Advertising Optimization: With LiveRamp's RampID, advertisers can connect to Canela's inventory and other platforms, improving reach, personalization, and measurement of ads, ensuring high efficiency and flexibility in advertising campaigns.
- Data Marketplace Access: This partnership allows advertisers to directly access CAS segments in the LiveRamp Data Marketplace, covering over 1,000 audience segments, ensuring advertisers can accurately target diverse Hispanic audiences and enhance advertising effectiveness.
- Innovative Audience Strategy: Canela's incremental audience strategy provides an accurate view of Hispanic consumers through over 300 million device IDs, ensuring campaigns transcend saturated environments and drive true incremental growth, further solidifying Canela's leadership in the multicultural advertising market.
See More
