LiveRamp Announces Support for NVIDIA AI Infrastructure, Enhancing Computing Power
LiveRamp (RAMP) announced native support for NVIDIA AI (NVDA) infrastructure, upgrading its clean room architecture to handle the world's most compute-intensive AI workloads. AI partners and brands can now securely and seamlessly train and deploy sophisticated models using LiveRamp clean rooms or via the LiveRamp Marketplace at up to 15x speed, without exposing data or model weights. By moving to GPU-optimized clean room infrastructure, LiveRamp now supports the most advanced model training and inference. By implementing GPU-optimized infrastructure, LiveRamp eliminates the technical hurdle of AI partners needing to rearchitect models for CPU-based environments. AI partners can now plug-and-play existing code within LiveRamp's clean rooms. Model providers and brands using Marketplace or Clean Rooms can stitch together disparate datasets with unprecedented scale and ease for AI-driven marketing. This ensures compute-intensive models are trained on the most complete and accurate foundation of insights.
Trade with 70% Backtested Accuracy
Analyst Views on RAMP
About RAMP
About the author

- Sector Recovery: Following strong earnings reports from several software companies, the software sector saw a broad increase, particularly with Atlassian's stock surging after it raised its annual forecast, which in turn boosted peers like Salesforce and ServiceNow, reflecting positive sentiment in the software-as-a-service (SaaS) space.
- Twilio's Strong Performance: Twilio reported first-quarter revenue that exceeded estimates and raised its forecast, with the CEO highlighting artificial intelligence as a catalyst, which further bolstered market confidence in software stocks, especially after a prolonged period of underperformance.
- Dynatrace's Volatility: Dynatrace's stock jumped 2.9%, despite having experienced 11 moves greater than 5% in the past year, indicating that today's increase is significant to the market, although it does not fundamentally alter perceptions of the business, showcasing investor interest in high-quality stocks.
- Market Sentiment Improvement: As geopolitical tensions eased, investors returned to growth-oriented companies like Microsoft and ServiceNow, which offer high-margin subscription revenue, suggesting a recovery in market confidence towards the software sector that could lay the groundwork for future growth.
- Performance Boost: LiveRamp's upgrade to NVIDIA AI infrastructure enables its clean room architecture to support model training speeds up to 15 times faster, significantly enhancing computational capabilities for brands and AI partners, thereby accelerating market responsiveness and decision-making efficiency.
- Seamless Integration: The new infrastructure eliminates the technical hurdles for AI partners needing to rearchitect models for CPU environments, allowing existing code to run directly within LiveRamp's clean rooms, streamlining data science processes and improving operational efficiency.
- Data Security Assurance: Brands can train and execute models in a secure clean room, ensuring the safety of first-party data and proprietary code, which enhances customer trust in data privacy while optimizing advertising campaign effectiveness.
- Market Expansion: LiveRamp's Marketplace has expanded its offerings of data and models for AI training, connecting over 900 brands and platforms, driving AI-powered marketing capabilities that ensure higher market performance grounded in trust.

Integration of AI in Infrastructure: LiveRamp integrates NVIDIA AI into its infrastructure to enhance capabilities.
Faster Model Training: The integration aims to unlock faster training and inference for AI models.
- Strategic Partnership: LiveRamp has formed a strategic partnership with Akkio to integrate Akkio's AI tools into LiveRamp's data collaboration network, enhancing marketing efficiency and effectiveness while fostering collaborative growth in the media ecosystem.
- AI Tool Integration: By embedding Akkio's AI chat engine directly into LiveRamp's measurement reports, marketers can query data in natural language, quickly obtaining tailored analytical results, significantly lowering technical barriers and improving team productivity.
- User-Friendliness Enhancement: This collaboration enables non-technical users to leverage Akkio's AI capabilities, helping marketers distill insights and adjust strategies more rapidly, thus achieving more efficient marketing investments and further democratizing marketing processes.
- Ecosystem Expansion: Akkio's AI infrastructure serves as a foundational layer in LiveRamp's growing agentic ecosystem, enhancing its ability to connect various signals, agents, and channels, driving AI-powered marketing that improves overall performance.
- Partnership Expansion: LiveRamp's expanded partnership with Unity makes the durable, interoperable identifier RampID available on Unity Exchange, expected to enhance marketers' effectiveness across 2.9 billion active mobile devices globally.
- Identity-Driven Strategies: By leveraging RampID, marketers can implement identity-based buying strategies within Unity's mobile ecosystem, facilitating omnichannel marketing that increases brand visibility and user engagement in gaming.
- Market Demand Response: LiveRamp's SVP Matthew Hogg emphasizes that this partnership allows marketers to activate across channels more quickly and seamlessly, particularly in gaming, addressing the urgent market demand for identity activation.
- Future of Data Collaboration: LiveRamp is committed to shaping responsible data collaboration globally, and as consumers embrace AI-driven experiences, its data network will further enhance the breadth and accuracy of marketing AI capabilities.
- Data Security Identifier Feature: The integration of Predactiv with LiveRamp enables brands to translate personally identifiable information (PII) into secure, interoperable identifiers for data activation within the Predactiv Data Platform, significantly enhancing the flexibility and security of data usage.
- Expanded Data Application Scope: With the newly launched Lookalike Modeling feature, organizations are no longer restricted by PII and can leverage first-party customer data to build modeled audiences, thereby expanding the pool of high-propensity segments available for activation and driving business growth.
- New Revenue Streams: Data providers and retailers can unlock new revenue channels by converting PII data into monetizable audience products, as Predactiv's secure identity resolution combined with automated modeling simplifies the data transformation process.
- Continuation of Platform Vision: The launch of Lookalike Modeling and PII onboarding positions Predactiv's data platform as a comprehensive infrastructure for data enablement, integrating first-party data, identity resolution, modeling, and audience activation to advance the ad tech economy.








