Levels Launches Strawberry Whey Protein Powder at Target
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 2 days ago
0mins
Should l Buy TGT?
Source: PRnewswire
- Product Expansion: Levels has launched its 1.48 lb Strawberry Whey Protein Powder at select Target stores nationwide, addressing consumer demand for high-quality, minimal-ingredient protein, thereby enhancing the brand's competitive position in the protein market.
- Consumer Demand: Founder Blake Niemann noted that consumers are increasingly seeking trust in real ingredients, and the introduction of the strawberry flavor makes it easier for consumers to access high-quality whey protein, further driving the brand's retail expansion.
- Industry Recognition: Levels' whey protein has received the Clean Label Project's Purity Award, which involves rigorous testing for over 400 potential contaminants, showcasing its high standards in the industry, with less than 30% of brands achieving this certification.
- Retail Network: Levels aims to surpass 10,000 retail locations by 2026, further expanding its distribution network across major retailers like Costco and Walmart, demonstrating the brand's rapid growth and market penetration capabilities.
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Analyst Views on TGT
Wall Street analysts forecast TGT stock price to fall
26 Analyst Rating
8 Buy
14 Hold
4 Sell
Hold
Current: 119.530
Low
80.00
Averages
98.83
High
126.00
Current: 119.530
Low
80.00
Averages
98.83
High
126.00
About TGT
Target Corporation is a general merchandise retailer selling products to its guests through its stores and digital channels. The Company offers customers, referred to as guests, everyday essentials and fashionable, differentiated merchandise at discounted prices. The majority of its stores offer a wide assortment of general merchandise and food. Its merchandise categories include apparel and accessories, beauty and household essentials, food and beverage, hardlines, and home furnishings and decor. Most of its stores are larger than 170,000 square feet, offer a variety of general merchandise and a full line of food items comparable to traditional supermarkets. Its digital channels include a wide merchandise and food assortment, including many items found in its stores, along with a complementary assortment sold by the Company and third parties. Its brands include A New Day, Ava & Viv, Cloud Island, Favorite Day, and others. It serves guests at nearly 2,000 stores and at Target.com.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Fan-Designed Products: The Target team includes Pokémon fans who contributed to the design of unique products like the Pokémon Starter jacket and 151-piece puzzles, aiming to engage loyal fans while attracting new customers, thereby enhancing brand loyalty.
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- Phased Rollout: The collection will be launched in two phases, with approximately 65 items available on May 2 and an additional 40 items on June 6, ensuring ongoing market attention and consumer anticipation.
- Affordable Pricing: Nearly half of the assortment will be priced under $20, with entry-level items starting at $3.50, designed to attract a broad consumer base and enhance the brand's market penetration.
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- Phased Rollout: The collection will be released in two phases, with approximately 65 items launching on May 2 and an additional 40 items on June 6, aimed at engaging Pokémon fans across generations and enhancing customer participation.
- Fan-Fueled Experience: For the first time, Target has engaged real Pokémon fans and creators to promote the campaign via social media, enhancing brand interactivity, while offering immersive in-store experiences and giveaways at various locations to elevate the shopping experience.
- Commitment to Brand Stewardship: Target and The Pokémon Company are dedicated to thoughtful brand management, ensuring that the merchandise authentically captures the spirit of Pokémon while catering to the diverse interests of both long-time fans and newcomers, further solidifying Target's competitive edge in the retail market.
See More
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- Product Expansion: Levels has launched its 1.48 lb Strawberry Whey Protein Powder at select Target stores nationwide, addressing consumer demand for high-quality, minimal-ingredient protein, thereby enhancing the brand's competitive position in the protein market.
- Consumer Demand: Founder Blake Niemann noted that consumers are increasingly seeking trust in real ingredients, and the introduction of the strawberry flavor makes it easier for consumers to access high-quality whey protein, further driving the brand's retail expansion.
- Industry Recognition: Levels' whey protein has received the Clean Label Project's Purity Award, which involves rigorous testing for over 400 potential contaminants, showcasing its high standards in the industry, with less than 30% of brands achieving this certification.
- Retail Network: Levels aims to surpass 10,000 retail locations by 2026, further expanding its distribution network across major retailers like Costco and Walmart, demonstrating the brand's rapid growth and market penetration capabilities.
See More
Target Partners with Pokémon for 30th Anniversary Collection
- Exclusive Collaboration: Target is the only U.S. mass retailer partnering with Pokémon to launch a limited collection of over 100 items, celebrating the brand's 30th anniversary and solidifying Target's market position among younger consumers.
- Phased Launch: The collection will be released in two phases, with 65 items debuting on May 2 and an additional 40 items on June 6, providing multiple shopping opportunities to attract diverse consumer groups and enhance sales potential.
- Fan-Designed Products: The Target team includes Pokémon fans who contributed to the design of unique products like the Pokémon Starter jacket and 151-piece puzzles, aiming to engage loyal fans while attracting new customers, thereby enhancing brand loyalty.
- Affordable Pricing: Nearly half of the collection is priced under $20, with items starting at just $3.50, reflecting Target's commitment to delivering high-quality, value-driven products while appealing to a broad consumer base and driving sales growth.
See More
Target Shares Surge as Corporate Overhaul Gains Traction
- Stock Rebound: Target's shares have surged approximately 26% in 2026, positioning the company to end four consecutive years of losses, with analysts suggesting that this rally could accelerate, indicating initial success of its corporate overhaul.
- Strategic Revamp: The retailer plans to expand its grocery offerings and introduce dedicated displays for high-end cosmetics, aiming to attract more shoppers and enhance foot traffic, thereby improving sales performance.
- Analyst Optimism: Morgan Stanley reiterated its overweight rating on Target with a price target of $145, suggesting a 21% upside from the current price, reflecting market recognition of the company's recovery potential.
- Earnings Forecast: Jefferies projects that Target's earnings per share will exceed three times its net sales in 2026, with short-term growth driven by adjustments in consumable categories and a shakeup in home furnishings, potentially boosting performance further.
See More
Target's Recovery Outlook Looks Promising
- Macroeconomic Improvement: The March PPI report indicates wholesale inflation is rising less than expected, primarily driven by energy prices, while service prices remain unchanged, suggesting inflation pressure is concentrated in energy, thus providing a better market environment for retailers like Target.
- Sales and Profit Strategy: Target's management has outlined a 2026 plan focused on sales stabilization and profit margin recovery; although current sales growth lags behind industry averages, the company's net margins exceed those of peers, showcasing its competitive advantage in the market.
- Relative Strength Performance: Target's stock has outperformed the S&P 500 by over 18.5% in the past three months, indicating strong institutional accumulation and reflecting growing market confidence in its recovery prospects.
- Options Trading Strategy: Investors are advised to consider buying the June 18, 2026 $115/$135 call vertical at a maximum risk of $764, which targets further upside potential in a recovery scenario while keeping risk defined if the consumer backdrop weakens.
See More
Target Collaborates with Pokémon for Exclusive 30th Anniversary Collection
- Limited Edition Launch: Target is collaborating with Pokémon to release over 100 exclusive items, including apparel, accessories, home goods, and food and beverage, aimed at appealing to fans across generations and showcasing the brand's cultural impact.
- Phased Rollout: The collection will be launched in two phases, with approximately 65 items available on May 2 and an additional 40 items on June 6, ensuring ongoing market attention and consumer anticipation.
- Affordable Pricing: Nearly half of the assortment will be priced under $20, with entry-level items starting at $3.50, designed to attract a broad consumer base and enhance the brand's market penetration.
- Social Marketing Support: The launch will be backed by a social-first marketing campaign featuring collaborations with creators and long-time fans, while select stores will offer immersive experiences to enhance consumer engagement and brand loyalty.
See More
Target Partners with Pokémon to Celebrate 30th Anniversary
- Exclusive Collaboration: Target is launching an exclusive collection of over 100 limited-time items in partnership with Pokémon to celebrate the brand's 30th anniversary, positioning itself as the only U.S. mass retailer to collaborate with this iconic franchise, showcasing Target's leadership in brand partnerships.
- Phased Rollout: The collection will be released in two phases, with approximately 65 items launching on May 2 and an additional 40 items on June 6, aimed at engaging Pokémon fans across generations and enhancing customer participation.
- Fan-Fueled Experience: For the first time, Target has engaged real Pokémon fans and creators to promote the campaign via social media, enhancing brand interactivity, while offering immersive in-store experiences and giveaways at various locations to elevate the shopping experience.
- Commitment to Brand Stewardship: Target and The Pokémon Company are dedicated to thoughtful brand management, ensuring that the merchandise authentically captures the spirit of Pokémon while catering to the diverse interests of both long-time fans and newcomers, further solidifying Target's competitive edge in the retail market.
See More
Levels Launches Strawberry Whey Protein Powder at Target
- Product Expansion: Levels has launched its 1.48 lb Strawberry Whey Protein Powder at select Target stores nationwide, addressing consumer demand for high-quality, minimal-ingredient protein, thereby enhancing the brand's competitive position in the protein market.
- Consumer Demand: Founder Blake Niemann noted that consumers are increasingly seeking trust in real ingredients, and the introduction of the strawberry flavor makes it easier for consumers to access high-quality whey protein, further driving the brand's retail expansion.
- Industry Recognition: Levels' whey protein has received the Clean Label Project's Purity Award, which involves rigorous testing for over 400 potential contaminants, showcasing its high standards in the industry, with less than 30% of brands achieving this certification.
- Retail Network: Levels aims to surpass 10,000 retail locations by 2026, further expanding its distribution network across major retailers like Costco and Walmart, demonstrating the brand's rapid growth and market penetration capabilities.
See More
