IQOS Ranked Among Top 100 Global Brands for First Time
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 34 minutes ago
0mins
Source: Newsfilter
- Brand Value Surge: IQOS has made its debut in Kantar's 2026 Top 100 Global Brands list, ranking 74th, which signifies its robust growth and consumer recognition globally, further solidifying PMI's leadership in the smoke-free product sector.
- Expanding User Base: With over 35 million IQOS users worldwide, most of whom have completely switched from smoking, the brand demonstrates success in encouraging smokers to adopt safer alternatives, which is expected to further drive PMI's revenue growth.
- Revenue Milestone: Within just 10 years of its launch, IQOS has surpassed $10 billion in annual net revenues, becoming a major component of PMI's smoke-free business, which reached nearly $17 billion in net revenues in 2025, highlighting its significance and market potential in the industry.
- Industry Transformation Catalyst: PMI is committed to promoting the adoption of smoke-free products through scientific innovation and consumer trust, and IQOS's success represents not only a victory for the brand but also a crucial step in transforming the entire tobacco industry towards a smoke-free future.
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Analyst Views on PM
Wall Street analysts forecast PM stock price to rise
11 Analyst Rating
8 Buy
3 Hold
0 Sell
Moderate Buy
Current: 188.460
Low
175.00
Averages
191.95
High
210.00
Current: 188.460
Low
175.00
Averages
191.95
High
210.00
About PM
Philip Morris International Inc. is an international tobacco company. The Company’s product portfolio primarily consists of cigarettes and smoke-free products. Its smoke-free business (SFB) also includes wellness and healthcare products, as well as consumer accessories, such as lighters and matches. The Company’s segments include Europe Region; South and Southeast Asia, Commonwealth of Independent States, Middle East and Africa Region (SSEA, CIS & MEA); East Asia, Australia & PMI Global Travel Retail (EA, AU & PMI GTR), and Americas Region. The Company's brands include Marlboro, HEETS, IQOS, IQOS ILUMA, TEREA, VEEV and ZYN. Its IQOS smoke-free product brand portfolio includes heated tobacco and nicotine-containing vapor products. Its international cigarette brands are Chesterfield, L&M, and Philip Morris. It also owns a number of local cigarette brands, such as Dji Sam Soe and Sampoerna A in Indonesia, and Fortune and Jackpot in the Philippines.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
IQOS Ranked Among Top 100 Global Brands for First Time
- Brand Value Surge: IQOS has made its debut in Kantar's 2026 Top 100 Global Brands list, ranking 74th, which signifies its robust growth and consumer recognition globally, further solidifying PMI's leadership in the smoke-free product sector.
- Expanding User Base: With over 35 million IQOS users worldwide, most of whom have completely switched from smoking, the brand demonstrates success in encouraging smokers to adopt safer alternatives, which is expected to further drive PMI's revenue growth.
- Revenue Milestone: Within just 10 years of its launch, IQOS has surpassed $10 billion in annual net revenues, becoming a major component of PMI's smoke-free business, which reached nearly $17 billion in net revenues in 2025, highlighting its significance and market potential in the industry.
- Industry Transformation Catalyst: PMI is committed to promoting the adoption of smoke-free products through scientific innovation and consumer trust, and IQOS's success represents not only a victory for the brand but also a crucial step in transforming the entire tobacco industry towards a smoke-free future.
See More
Three Consumer Stocks Worth Holding Forever
- Costco's Competitive Edge: Costco (COST) leverages its membership warehouse model to attract high-income consumers, achieving significant sales growth and shareholder returns with a market cap of approximately $456 billion and a dividend yield of 0.52%, despite fierce competition.
- Philip Morris's Transformation: While cigarette use declines, Philip Morris (PM) has successfully transitioned to a leader in alternative nicotine products, with a market cap of $295 billion and a dividend yield of 3.05%, as alternative product sales accounted for 41.5% of total net sales in 2025, showcasing strong future growth potential.
- Coca-Cola's Brand Power: Coca-Cola (KO), with a market cap of $351 billion and a dividend yield of 2.53%, continues to achieve organic growth through its vast distribution network and diverse beverage portfolio, with a legendary record of 64 consecutive years of dividend increases, making it a safe choice for investors.
- Stability in Consumer Goods: These three companies demonstrate strong market positions and stable dividend-paying capabilities in the consumer goods sector, reflecting the importance of consumer spending in the U.S. economy, and long-term holding is likely to yield substantial returns for investors.
See More
Three Potential Dividend Royalty Stocks to Consider
- Mastercard's Dividend Growth: Mastercard has achieved 14 consecutive years of dividend growth, with quarterly dividends rising from less than $0.01 in 2006 to $0.87 today, and an average annual growth rate of 10% to 15%, indicating significant future dividend potential that could yield substantial returns for long-term investors.
- Microsoft's Dividend Potential: Microsoft has maintained 24 years of dividend growth, currently boasting a dividend yield of 0.9%, and if its annual growth rate remains above 10%, future dividends could greatly enhance overall returns, especially as AI growth slows, allowing ample cash flow for dividend distribution.
- Philip Morris's Transformation: Philip Morris International has achieved 18 years of consecutive dividend growth, with a current yield of 3.1%, and its smokeless products generated $16.9 billion in net revenue last year, accounting for 41.5% of total sales, showcasing its successful transition to smokeless alternatives and potential to become a Dividend King.
- Market Performance and Strategic Significance: These three companies demonstrate strong market performance in their respective sectors, with Mastercard and Microsoft's dividend growth potential and Philip Morris's successful transformation indicating their strategic significance for future dividend payments and investment returns.
See More
Philip Morris Appoints New CFO
- Executive Appointment: Philip Morris International appointed insider Massimo Andolina as CFO effective August 1, succeeding Emmanuel Babeau, who has held the position since May 2020, indicating stability and continuity in executive leadership.
- Strategic Advisor Role: Babeau will remain with the company until March 31, 2027, serving as a strategic advisor to CEO Jacek Olczak, which helps ensure financial stability and strategic continuity during the transition period.
- Internal Promotion: Andolina's appointment reflects the company's commitment to internal talent, aiming to leverage his deep understanding of the company culture and operations to drive innovation and efficiency in financial management.
- Future Outlook: The new CFO's leadership is expected to provide fresh perspectives for Philip Morris as it navigates industry changes and advances its sustainability strategies, likely contributing positively to the company's long-term growth.
See More
Philip Morris Appoints New CFO
- Executive Change: Philip Morris International announced the appointment of Massimo Andolina as Chief Financial Officer effective August 1, 2026, succeeding Emmanuel Babeau, who will remain as a strategic advisor until March 31, 2027, ensuring stability during the transition period.
- Leadership Experience: Since joining Philip Morris in 2008, Andolina has held several senior leadership roles, most recently serving as President of the Europe region since 2023, demonstrating his extensive experience and leadership capabilities in international markets.
- Stock Performance: As of Tuesday, Philip Morris shares closed at $191.57, up 0.04%, reflecting a cautiously optimistic market sentiment regarding the management transition, which may influence investor confidence.
- Strategic Planning: The appointment of the new CFO is closely tied to the company's future financial strategy, with Andolina's extensive background expected to enhance the company's financial robustness and growth potential in global markets.
See More
Philip Morris Appoints New CFO
- Executive Transition: Philip Morris International announced that Massimo Andolina will become the Chief Financial Officer effective August 1, 2026, succeeding Emmanuel Babeau, who will remain as a strategic advisor until March 31, 2027, ensuring stability during the transition period.
- Career Background: Since joining Philip Morris in 2008, Andolina has held several senior operational and strategic roles, and as President of the Europe Region since 2023, he has overseen the execution of key strategic and operational initiatives, demonstrating his extensive experience and leadership within the company.
- Strategic Continuity: Babeau's role as a strategic advisor will help maintain consistency in the company's strategic direction during the executive transition, ensuring that financial decisions remain aligned with established goals, thereby enhancing investor confidence.
- Market Reaction: Following the announcement, Philip Morris International's shares ended a six-session winning streak, reflecting the market's cautious attitude towards the executive change, which may impact short-term stock performance.
See More
IQOS Ranked Among Top 100 Global Brands for First Time
- Brand Value Surge: IQOS has made its debut in Kantar's 2026 Top 100 Global Brands list, ranking 74th, which signifies its robust growth and consumer recognition globally, further solidifying PMI's leadership in the smoke-free product sector.
- Expanding User Base: With over 35 million IQOS users worldwide, most of whom have completely switched from smoking, the brand demonstrates success in encouraging smokers to adopt safer alternatives, which is expected to further drive PMI's revenue growth.
- Revenue Milestone: Within just 10 years of its launch, IQOS has surpassed $10 billion in annual net revenues, becoming a major component of PMI's smoke-free business, which reached nearly $17 billion in net revenues in 2025, highlighting its significance and market potential in the industry.
- Industry Transformation Catalyst: PMI is committed to promoting the adoption of smoke-free products through scientific innovation and consumer trust, and IQOS's success represents not only a victory for the brand but also a crucial step in transforming the entire tobacco industry towards a smoke-free future.
See More
Three Consumer Stocks Worth Holding Forever
- Costco's Competitive Edge: Costco (COST) leverages its membership warehouse model to attract high-income consumers, achieving significant sales growth and shareholder returns with a market cap of approximately $456 billion and a dividend yield of 0.52%, despite fierce competition.
- Philip Morris's Transformation: While cigarette use declines, Philip Morris (PM) has successfully transitioned to a leader in alternative nicotine products, with a market cap of $295 billion and a dividend yield of 3.05%, as alternative product sales accounted for 41.5% of total net sales in 2025, showcasing strong future growth potential.
- Coca-Cola's Brand Power: Coca-Cola (KO), with a market cap of $351 billion and a dividend yield of 2.53%, continues to achieve organic growth through its vast distribution network and diverse beverage portfolio, with a legendary record of 64 consecutive years of dividend increases, making it a safe choice for investors.
- Stability in Consumer Goods: These three companies demonstrate strong market positions and stable dividend-paying capabilities in the consumer goods sector, reflecting the importance of consumer spending in the U.S. economy, and long-term holding is likely to yield substantial returns for investors.
See More
Three Potential Dividend Royalty Stocks to Consider
- Mastercard's Dividend Growth: Mastercard has achieved 14 consecutive years of dividend growth, with quarterly dividends rising from less than $0.01 in 2006 to $0.87 today, and an average annual growth rate of 10% to 15%, indicating significant future dividend potential that could yield substantial returns for long-term investors.
- Microsoft's Dividend Potential: Microsoft has maintained 24 years of dividend growth, currently boasting a dividend yield of 0.9%, and if its annual growth rate remains above 10%, future dividends could greatly enhance overall returns, especially as AI growth slows, allowing ample cash flow for dividend distribution.
- Philip Morris's Transformation: Philip Morris International has achieved 18 years of consecutive dividend growth, with a current yield of 3.1%, and its smokeless products generated $16.9 billion in net revenue last year, accounting for 41.5% of total sales, showcasing its successful transition to smokeless alternatives and potential to become a Dividend King.
- Market Performance and Strategic Significance: These three companies demonstrate strong market performance in their respective sectors, with Mastercard and Microsoft's dividend growth potential and Philip Morris's successful transformation indicating their strategic significance for future dividend payments and investment returns.
See More
Philip Morris Appoints New CFO
- Executive Appointment: Philip Morris International appointed insider Massimo Andolina as CFO effective August 1, succeeding Emmanuel Babeau, who has held the position since May 2020, indicating stability and continuity in executive leadership.
- Strategic Advisor Role: Babeau will remain with the company until March 31, 2027, serving as a strategic advisor to CEO Jacek Olczak, which helps ensure financial stability and strategic continuity during the transition period.
- Internal Promotion: Andolina's appointment reflects the company's commitment to internal talent, aiming to leverage his deep understanding of the company culture and operations to drive innovation and efficiency in financial management.
- Future Outlook: The new CFO's leadership is expected to provide fresh perspectives for Philip Morris as it navigates industry changes and advances its sustainability strategies, likely contributing positively to the company's long-term growth.
See More
Philip Morris Appoints New CFO
- Executive Change: Philip Morris International announced the appointment of Massimo Andolina as Chief Financial Officer effective August 1, 2026, succeeding Emmanuel Babeau, who will remain as a strategic advisor until March 31, 2027, ensuring stability during the transition period.
- Leadership Experience: Since joining Philip Morris in 2008, Andolina has held several senior leadership roles, most recently serving as President of the Europe region since 2023, demonstrating his extensive experience and leadership capabilities in international markets.
- Stock Performance: As of Tuesday, Philip Morris shares closed at $191.57, up 0.04%, reflecting a cautiously optimistic market sentiment regarding the management transition, which may influence investor confidence.
- Strategic Planning: The appointment of the new CFO is closely tied to the company's future financial strategy, with Andolina's extensive background expected to enhance the company's financial robustness and growth potential in global markets.
See More
Philip Morris Appoints New CFO
- Executive Transition: Philip Morris International announced that Massimo Andolina will become the Chief Financial Officer effective August 1, 2026, succeeding Emmanuel Babeau, who will remain as a strategic advisor until March 31, 2027, ensuring stability during the transition period.
- Career Background: Since joining Philip Morris in 2008, Andolina has held several senior operational and strategic roles, and as President of the Europe Region since 2023, he has overseen the execution of key strategic and operational initiatives, demonstrating his extensive experience and leadership within the company.
- Strategic Continuity: Babeau's role as a strategic advisor will help maintain consistency in the company's strategic direction during the executive transition, ensuring that financial decisions remain aligned with established goals, thereby enhancing investor confidence.
- Market Reaction: Following the announcement, Philip Morris International's shares ended a six-session winning streak, reflecting the market's cautious attitude towards the executive change, which may impact short-term stock performance.
See More
