Insider Buying Update for Monday, December 8: CRM, PMTS
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Dec 08 2025
0mins
Should l Buy CRM?
Source: NASDAQ.COM
Salesforce Insider Purchase: G. Mason Morfit, Director of Salesforce, purchased 96,000 shares of CRM for $25.02 million at $260.58 each, with Salesforce's stock up about 0.7% on Monday.
CPI Card Group Investment: Director H. Sanford Riley bought 200,000 shares of CPI Card Group for $2.70 million at $13.51 each, marking his fourth purchase of PMTS in the past year, with an average investment of $17.78 per share.
Riley's Profit: Following the latest purchase, Riley is currently up about 18.4% based on CPI Card Group's trading high of $16.00 on Monday.
Disclaimer: The views expressed in the report are those of the author and do not necessarily reflect the opinions of Nasdaq, Inc.
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Analyst Views on CRM
Wall Street analysts forecast CRM stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CRM is 326.95 USD with a low forecast of 223.00 USD and a high forecast of 405.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
42 Analyst Rating
31 Buy
10 Hold
1 Sell
Moderate Buy
Current: 196.380
Low
223.00
Averages
326.95
High
405.00
Current: 196.380
Low
223.00
Averages
326.95
High
405.00
About CRM
Salesforce, Inc. is a provider of customer relationship management (CRM) technology. The Company helps organizations of any size reimagine their business for the world of artificial intelligence (AI). With Agentforce, its platform, organizations can bring humans together with AI agents to drive customer success on one deeply unified platform. With the Salesforce platform, it delivers a single source of truth, connecting customer data with integrated AI across systems, apps and devices to help companies sell, service, market and conduct commerce from anywhere. Agentforce is a new layer of the Salesforce platform that enables companies to build and deploy AI agents that can respond to inputs, make decisions and take action autonomously across business functions. Agentforce includes a suite of customizable agents for use across sales, service, marketing and commerce. Datablazer is a data-driven innovator, which leverages the Company’s platform to unlock insights and drive decisions.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Release Schedule: Salesforce will announce its fourth quarter and full year fiscal 2026 results on February 25, 2026, after market close, which is expected to significantly impact investors.
- Conference Call Timing: The company will host a conference call at 2:00 p.m. PT (5:00 p.m. ET) to discuss its financial results, enhancing interaction with the investment community.
- Webcast Availability: The event will be available via live webcast on Salesforce's Investor Relations website, with a replay option to ensure timely information access for investors.
- Company Background: Salesforce aims to help organizations of all sizes achieve agentic transformation by integrating humans, agents, apps, and data on a trusted platform, driving unprecedented growth and innovation.
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- Alphabet's Response: Following the launch of ChatGPT, Alphabet declared a 'code red' and introduced Bard in February 2023, but initial inaccuracies led to an 8% drop in stock price in a single session, highlighting the challenges it faces in the AI era.
- Tech Integration and Recovery: After its initial misstep, Alphabet combined Google Brain and DeepMind to launch Gemini, considered superior to ChatGPT, which helped boost its stock price, while Google Search continued to show steady growth, demonstrating resilience amid the rise of AI platforms.
- Lessons for Investors: The over 20% sell-off in software stocks appears excessive, and investors should recognize that buying the dip, especially when no fundamental changes occur, often yields returns, as exaggerated threats from new technologies typically require time to materialize.
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- Market Panic Intensifies: The iShares Expanded Tech-Software Sector ETF (IGV) has dropped 22% year-to-date as investors fear that new AI tools from companies like OpenAI and Anthropic could disrupt entrenched SaaS models, leading to a dramatic compression of valuations in the software industry, despite no significant impact on major software businesses yet.
- Lessons from Alphabet: Following the launch of ChatGPT in November 2022, Alphabet's stock fell 8% in a single day due to market skepticism about its response capabilities, highlighting that threats from new technologies are often exaggerated, and investors should focus on fundamental changes rather than emotional fluctuations.
- Investment Strategy Reflection: Although software stocks are currently facing a sector-wide sell-off of over 20%, historical evidence suggests that buying the dip, especially when there are no fundamental changes, often yields substantial returns, prompting investors to carefully assess the gap between market sentiment and actual value.
- Future Investment Opportunities: While Alphabet did not make the Motley Fool's list of the top 10 stocks to buy, its ongoing innovations in AI and the resilience of Google Search may provide potential returns for future investors.
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- Increased Competition: The launch of new legal and marketing features for Anthropic's Claude Cowork productivity tool has made investors more cautious, fearing that AI could replace traditional software solutions, leading to significant stock declines for companies like HubSpot and Figma, which fell 39% and 40%, respectively.
- Divergent Market Reactions: Despite escalating fears of AI-related disruption, analysts highlight that many software companies maintain solid fundamentals, with HubSpot showing strong business performance and Monday.com being viewed as a profitable grower benefiting from digital and AI collaboration trends, indicating a divergence in market reactions.
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- Market Performance Decline: Box's stock has dropped 17% in 2026, reflecting investor concerns about the future of software companies amid the rise of AI, leading to significant market value erosion and impacting company confidence.
- Intensifying Industry Competition: With the launch of new tools like Anthropic's Claude Cowork, software companies face direct competition from AI technologies, and despite efforts from Salesforce and ServiceNow to maintain market share, their valuations have fallen by about 25%, indicating weakened market confidence in traditional software.
- Shift in Investor Sentiment: While some analysts believe companies like HubSpot remain robust, the overall market sentiment towards the software sector has turned pessimistic, resulting in significant stock price declines for many firms, reflecting fears of AI replacing traditional software solutions.
- Pressure to Adapt Technologically: Box CEO Levie emphasizes that software companies must rapidly embrace AI to remain competitive, and this pressure is driving innovation in products and services to meet growing customer demands, potentially reshaping the industry landscape in the long term.
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- Stock Recovery Uncertainty: The timeline for Salesforce's stock recovery remains unclear.
- Valuation Perspective: Despite the uncertainty, Salesforce's stock is considered extremely cheap from various perspectives.
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