Hims & Hers Soars 57% After Settling Dispute with Novo Nordisk
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 14 2026
0mins
Source: seekingalpha
- Stock Surge: Hims & Hers (HIMS) experienced a remarkable ~57% increase this week, marking its best weekly performance ever, primarily due to settling a months-long dispute with Novo Nordisk (NVO), which is expected to significantly enhance the company's market performance.
- Partnership Resumption: The agreement allows HIMS to sell Novo Nordisk's brand-name weight-loss drugs on its platform, signaling a restoration of relations that is anticipated to provide new revenue streams and strengthen HIMS's position in the competitive health tech market.
- Analyst Upgrades: Multiple analysts upgraded HIMS, including Citi, which raised its rating from Sell to Neutral, citing that the agreement significantly derisks the company's outlook, indicating increased market confidence in HIMS's future development.
- Mixed Market Reactions: While HIMS remains rated as Hold on Wall Street, Seeking Alpha's Quant System rates it as a Strong Sell, reflecting divergent views in the market regarding the company's prospects, necessitating close monitoring of its future performance.
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Analyst Views on HIMS
Wall Street analysts forecast HIMS stock price to rise
12 Analyst Rating
3 Buy
6 Hold
3 Sell
Hold
Current: 30.170
Low
16.50
Averages
32.95
High
60.00
Current: 30.170
Low
16.50
Averages
32.95
High
60.00
About HIMS
Hims & Hers Health, Inc. operates as a consumer-first platform, which helps customers to fulfill their health and wellness needs. Its platform includes access to a provider network, a clinically focused electronic medical record system, digital prescriptions, cloud-enabled pharmacy fulfillment, and personalization capabilities. Its digital platform enables access to treatments for a range of conditions, including primarily those related to sexual health, hair loss, hormone health, weight loss, dermatology, and mental health, as well as services such as comprehensive laboratory testing. It connects patients to licensed healthcare professionals who can prescribe medications when appropriate and prescriptions are fulfilled online through licensed pharmacies. It also offers access to a range of health and wellness products designed to meet individual needs, which can include curated prescription and non-prescription products.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Regulatory Meeting Impact: The Pharmacy Compounding Advisory Committee is set to meet on July 23-24 to decide on adding seven peptides to the FDA's 503A Bulk List, a move that could serve as a catalyst for Hims' growth prospects beyond 2027.
- Market Performance Recovery: HIMS shares have surged over 20% recently, trading close to $31.8, breaking through the $30 resistance level from April, indicating optimistic market sentiment regarding future growth.
- Potential Revenue Expectations: FirstWave Fund CEO Jonah Lupton stated that if Hims captures 4% to 5% of the GLP and non-GLP peptide markets, annual revenues could reach between $10 billion and $19 billion by 2030, significantly enhancing the company's market position.
- Investor Focus: Despite the long-term opportunities presented by peptides, Leerink noted that investor attention is likely to remain on Hims' near-term growth and profitability trends in the GLP-1 business, especially following the company's recent acquisition of Eucalyptus, which has expanded its operations across multiple countries.
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- Massive Market Potential: Lupton projects that the global peptide market could generate between $250 billion and $380 billion in annual revenue by 2030, and if Hims captures 4%-5% market share, peptide revenue could reach $10 billion to $19 billion, indicating significant growth opportunities in this sector.
- Stock Price Surge: Shares of Hims & Hers Health, Inc. (HIMS) jumped over 12% on Monday to close at $30.17, marking the best performance in two months, reflecting growing market optimism surrounding peptide products.
- Regulatory Support: Canaccord Genuity reiterated a ‘Buy’ rating and a $32 price target for Hims, suggesting that peptides could emerge as a long-term growth driver, with FDA reviews potentially shifting demand from unregulated channels to mainstream healthcare platforms.
- Strategic Expansion: Hims has acquired a California-based peptide manufacturing facility to bolster its domestic supply chain and has expanded its vertically-integrated healthcare platform, demonstrating a strategic focus on metabolic health and cognitive performance, thereby strengthening its position in international markets.
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- Intellia Positive Results: Intellia Therapeutics (NTLA) jumped over 20% following positive phase 3 results for its hereditary angioedema treatment, with plans for a BLA submission targeting FDA approval in the first half of 2027, showcasing its strong prospects in the biopharmaceutical sector.
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- Stock Surge: Hims & Hers saw its stock price rise by 12.49% on Monday, closing at $30.17 per share, reflecting investor optimism regarding the company's growth prospects in the obesity market, indicating strong market confidence in its business model.
- Obesity Treatment Demand: Chief Medical Officer Craig Primack highlighted that approximately 64% of UK adults are overweight or living with obesity, and NHS specialist weight management services are overwhelmed, with waiting lists closed in multiple regions, illustrating the inability of traditional healthcare systems to meet the surging demand for obesity treatment.
- Integrated Treatment Solutions: Hims & Hers offers FDA-approved obesity and weight loss treatments, Wegovy and Ozempic, and aims to enhance treatment outcomes and patient satisfaction by integrating medication, nutritional coaching, and clinical support, effectively removing friction in the treatment process.
- Market Opportunity: Primack emphasized that closing the gap between the obesity epidemic and the capacity of traditional care systems requires clinical rigor and sustained support, positioning Hims & Hers to capture a larger market share and influence in the future.
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- Price Fluctuation: HIMS shares peaked at $29.97 on Monday before dipping to $29.70, indicating market anticipation for a breakout above the $30 to $32 resistance level, which could propel the stock towards $40 if successful.
- Retail Sentiment Shift: Retail investor sentiment on Stocktwits shifted from neutral to bullish, with message volumes surging over 90%, reflecting optimistic expectations for HIMS's future performance and further driving the stock price upward.
- New Product Pre-Orders: CEO Andrew Dudum announced that the recently acquired Juniper platform is opening pre-orders for Novo Nordisk's Wegovy pill in the UK, marking a significant expansion into the weight loss drug market, which is expected to boost sales.
- Strategic Acquisition: HIMS completed the acquisition of digital health platform Eucalyptus, further expanding its presence in the U.S., UK, Australia, and Canada, with plans to achieve $6.5 billion in revenue and $1.3 billion in adjusted EBITDA by 2030, demonstrating confidence in long-term growth.
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- Significant Revenue Growth: Mammoth Brands anticipates reaching $835 million in revenue for 2024, with nearly $100 million in adjusted EBITDA, reflecting a robust compound annual growth rate exceeding 20%, indicating the success of its business model and increasing market acceptance.
- IPO Plans Emerging: The company is considering an initial public offering in the second half of 2024, aiming to attract a broader investor base and enhance its capital structure to support brand investments and market expansion, showcasing confidence in its future growth.
- Ongoing Acquisition Strategy: In 2025, Mammoth acquired the premium diaper brand Coterie for over $1 billion, with Coterie reporting over $200 million in net revenue over the past year, a nearly 60% increase, highlighting Mammoth's proactive approach to expanding its product lines and market share.
- Intensifying Market Competition: As smaller brands rise, traditional CPG giants face unprecedented challenges, with Mammoth redefining consumer expectations in personal care through its direct-to-consumer model and innovative products, driving industry transformation.
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