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HIMS Should I Buy

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Intellectia

Should You Buy Hims & Hers Health Inc (HIMS) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
20.760
1 Day change
10.54%
52 Week Range
70.430
Analysis Updated At
2026/03/27
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Hims & Hers Health Inc. (HIMS) is not a strong buy at the moment for a beginner investor with a long-term focus. While there are positive developments such as the Novo Nordisk partnership and analyst upgrades, the financial performance shows declining net income, EPS, and gross margin. Additionally, insider selling has significantly increased, which raises concerns about internal confidence in the stock. The technical indicators and options data do not suggest a strong upward momentum, and there are no proprietary trading signals to support an immediate buy decision. Holding the stock or waiting for more favorable entry points would be more prudent.

Technical Analysis

The MACD is positive but contracting, indicating weakening momentum. RSI is neutral at 38.726, suggesting no clear overbought or oversold conditions. Moving averages are converging, showing no strong trend. Key support is at $20.741, and resistance is at $24.729. The stock is currently trading near support levels, but there is no strong technical signal for a breakout.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The low put-call ratios indicate bullish sentiment among options traders. However, implied volatility is relatively high at 86, suggesting potential price swings.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
5

Positive Catalysts

  • Partnership with Novo Nordisk to sell GLP-1 medications like Wegovy and Ozempic.

  • Launch of a weight-loss membership program, which could drive revenue growth.

  • Analyst upgrades and increased price targets, with some seeing significant revenue opportunities from the partnership.

Neutral/Negative Catalysts

  • Insider selling has surged by 1967.78% in the past month, indicating potential lack of confidence from company insiders.

  • Financials show declining net income (-20.84% YoY), EPS (-27.27% YoY), and gross margin (-6.34% YoY).

  • BofA analysts project a contraction in the GLP-1 franchise by 31% in 2026, raising concerns about future growth.

Financial Performance

In Q4 2025, revenue increased by 28.41% YoY to $617.8M, showcasing strong top-line growth. However, net income dropped by 20.84% YoY to $20.6M, EPS fell by 27.27% YoY to $0.08, and gross margin declined by 6.34% YoY to 71.94%. These declines indicate profitability challenges despite revenue growth.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Analysts are mixed but leaning positive. Recent upgrades include price targets raised to $25, $28, $29, and $35, with several firms highlighting the Novo Nordisk partnership as a key growth driver. However, some analysts maintain neutral ratings, citing concerns about higher pricing and potential contraction in the GLP-1 franchise.

Wall Street analysts forecast HIMS stock price to rise
12 Analyst Rating
Wall Street analysts forecast HIMS stock price to rise
3 Buy
6 Hold
3 Sell
Hold
Current: 18.780
sliders
Low
16.5
Averages
32.95
High
60
Current: 18.780
sliders
Low
16.5
Averages
32.95
High
60
TD Cowen
Hold
to
Hold
downgrade
$25 -> $23
AI Analysis
2026-03-27
New
Reason
TD Cowen
Price Target
$25 -> $23
AI Analysis
2026-03-27
New
downgrade
Hold
to
Hold
Reason
TD Cowen lowered the firm's price target on Hims & Hers to $23 from $25 and keeps a Hold rating on the shares. The firm hosted an investor meeting with WW management, who remain constructive on the weight-loss category, supported by continued momentum in GLP-1 medications. The company is actively investing to increase awareness of the refreshed Weight Watchers brand and to scale its evolving product portfolio.
BofA
Allen Lutz
Neutral
maintain
2026-03-26
Reason
BofA
Allen Lutz
Price Target
2026-03-26
maintain
Neutral
Reason
BofA analyst Allen Lutz notes Hims & Hers (HIMS) announced its new membership for branded Wegovy subscriptions through the recently announced NovoCare (NVO) partnership will be priced at $149 per month excluding the price of medication, which the firm calls "slightly higher than we initially expected" and modestly above peer Ro at $145 per month. The firm, which estimates Hims' GLP-1 franchise will contract by 31% in 2026, adds that this estimate "could be optimistic as HIMS moves from a position of a low cost provider to an average cost provider of GLP-1 medications." The firm maintains a Neutral rating on the stock.
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