Google Launches New Fitbit Air Wearable at $99.99
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 3 days ago
0mins
Should l Buy GOOGL?
Google is introducing the all-new Fitbit Air, its newest screenless wearable. Fitbit Air is "simple, affordable and comfortable enough to wear 24/7. It was designed to unlock the full power of the Google Health Coach, bringing personal health insights and recommendations to everyone," the company explained. "Fitbit Air is our smallest tracker yet - a proactive wellness partner that uses high-fidelity sensor technology in a tiny, discreet pebble that enables advanced health and fitness tracking like 24/7 heart rate, heart rhythm monitoring with Afib alerts, SpO2, resting heart rate, heart rate variability, sleep stages and duration, and more. It sits silently on your wrist with a screenless design built so you can live in the moment. You have the freedom to explore deep insights from the Google Health app on your phone when you want them, and stay notification-free when you don't. With up to a week of battery life, Fitbit Air keeps up with your busiest schedule - from work to workout, a night out to a good night's rest. The low, lightweight profile is so comfortable, you'll forget it's there. With comfort at the core, you'll never miss out on the benefits of sleep tracking that are central to getting the most holistic view of your health. You can even swap between your Pixel Watch during the day for Fitbit Air for sleep without missing a beat." Fitbit Air is compatible with Android and iOS and available for pre-order, starting today for $99.99. It includes a three month trial of Google Health Premium. The Google Fitbit Air Special Edition will also be available for pre-order today, and on-shelf in the U.S. May 26 for $129.99. Accessory bands are available for pre-order today, starting at $34.99.
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Analyst Views on GOOGL
Wall Street analysts forecast GOOGL stock price to fall
33 Analyst Rating
26 Buy
7 Hold
0 Sell
Strong Buy
Current: 397.990
Low
305.00
Averages
374.25
High
400.00
Current: 397.990
Low
305.00
Averages
374.25
High
400.00
About GOOGL
Alphabet Inc. is a holding company. The Company's segments include Google Services, Google Cloud, and Other Bets. The Google Services segment includes products and services such as ads, Android, Chrome, devices, Google Maps, Google Play, Search, and YouTube. The Google Cloud segment includes infrastructure and platform services, collaboration tools, and other services for enterprise customers. Its Other Bets segment is engaged in the sale of healthcare-related services and Internet services. Its Google Cloud provides enterprise-ready cloud services, including Google Cloud Platform and Google Workspace. Google Cloud Platform provides access to solutions such as artificial intelligence (AI) offerings, including its AI infrastructure, Vertex AI platform, and Gemini for Google Cloud; cybersecurity, and data and analytics. Google Workspace includes cloud-based communication and collaboration tools for enterprises, such as Calendar, Gmail, Docs, Drive, and Meet.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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