Should You Buy Alphabet Inc (GOOGL) Today? Analysis, Price Targets, and 2026 Outlook.
Analysis Updated At
2026/01/28
Buy now for a beginner, long-term investor with $50k–$100k. The trend is still bullish (price above rising moving averages) and Wall Street has been actively raising targets into earnings, while options positioning looks net-bullish. The stock is slightly extended near resistance (~$341), but given your impatient profile and long-term preference, the current setup still supports entering immediately (if desired, you can split the buy into 2 tranches over the next few trading days without waiting for a perfect pullback).
Intellectia Proprietary Trading Signals
- [AI Stock Picker](module://ai_stock_pick): No signal on given stock today.
- [SwingMax](module://swingmax): No signal on given stock recently.
Technical Analysis
Trend: Bullish. Moving averages are aligned positively (SMA_5 > SMA_20 > SMA_200), which typically signals an ongoing uptrend.
Momentum: Mixed-to-slightly cooling. RSI(6)=67.65 is near the upper end of neutral (approaching overbought), suggesting the stock has been strong recently. MACD histogram is slightly negative (-0.0637) but contracting, implying bearish momentum is fading rather than accelerating.
Levels: Pivot 329.46. Support S1 ~322.37 (then S2 ~317.99). Resistance R1 ~336.55 has been exceeded; next resistance R2 ~340.93 is being tested/just cleared with the last price at 341.07. A hold above ~341 would be constructive; failure back below ~336–337 would imply near-term digestion but not necessarily a broken long-term trend.
Analyst Ratings and Price Target Trends
Recent trend: Clearly improving. Multiple firms raised price targets in January 2026 (Roth to $365, KeyBanc to $360, Stifel to $346, UBS to $345, Deutsche Bank to $370, Scotiabank to $375, Mizuho to $365, Canaccord to $390). Cantor upgraded the stock to Overweight with a $370 target.
Wall Street pros: Broad conviction that Alphabet is a structural AI winner with deep distribution and moats across the AI stack; upside catalysts include Gemini scaling and Google Cloud growth potential.
Wall Street cons: Some caution that much of the AI upside is already reflected in the share price (KeyBanc), plus competitive benchmarking risk versus OpenAI and earnings execution risk.
Influential/political trading (Congress, last 90 days): 22 total trades with more sales (14) than purchases (8). Purchases were much larger in size (median ~$25.0M) than sales (median ~$3.2M), but the higher sell count still reads as overall cautious/mixed positioning.
Wall Street analysts forecast GOOGL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOGL is 338.25 USD with a low forecast of 279 USD and a high forecast of 390 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Wall Street analysts forecast GOOGL stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for GOOGL is 338.25 USD with a low forecast of 279 USD and a high forecast of 390 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.
Current: 334.550
Current: 334.550
