Global Beauty Market Accelerates Digital Transformation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 1 hour ago
0mins
Should l Buy NIQ?
Source: Newsfilter
- Market Growth Drivers: The global beauty market grew 10% year-over-year, with e-commerce expanding six times faster than in-store sales, indicating a profound impact of digital transformation on the industry, prompting brands to reassess their channel strategies to adapt to this shift.
- Changing Consumer Preferences: 49% of consumers are willing to pay more for locally made products, reflecting a rising demand for authenticity and trust, while 52% are willing to pay a premium for convenience, indicating that time-saving solutions are becoming increasingly important in purchase decisions.
- Rise of Social Commerce: Over 53% of consumers are purchasing through social platforms, with 22% buying directly via TikTok Shop; notably, in China, livestreaming accounts for 70% of beauty sales, underscoring the significance of content-driven commerce models.
- Increased AI Influence: More than half of consumers are exploring AI-enabled shopping tools, with 49% already receiving beauty recommendations from generative AI, which not only streamlines decision-making but also enhances brands' competitive advantage within digital ecosystems.
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Analyst Views on NIQ
Wall Street analysts forecast NIQ stock price to rise
9 Analyst Rating
8 Buy
1 Hold
0 Sell
Strong Buy
Current: 10.400
Low
17.50
Averages
21.07
High
24.00
Current: 10.400
Low
17.50
Averages
21.07
High
24.00
About NIQ
NIQ Global Intelligence PLC is a global consumer intelligence company. The Company provides brands, retailers and other clients with a holistic view of consumer shopping behavior globally to drive strategic and operating decisions. It manages a comprehensive and integrated ecosystem - The NIQ Ecosystem - which combines proprietary data, technology, human intelligence, software applications, and analytics solutions. Its unified, artificial intelligence powered technology platform aggregates, harmonizes and enriches vast amounts of global consumer shopping data from diverse sources, generates proprietary reference data and metadata, and provides a global, omnichannel view of consumer shopping behavior - The Full View. Its solutions include market measurement, consumer behavior and insights, innovation, brands and media, analytics and activation, and product finder. Its industries include consumer packaged goods, financial services, media, public sector, retail, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Global Beauty Market Accelerates Digital Transformation
- Market Growth Drivers: The global beauty market grew 10% year-over-year, with e-commerce expanding six times faster than in-store sales, indicating a profound impact of digital transformation on the industry, prompting brands to reassess their channel strategies to adapt to this shift.
- Changing Consumer Preferences: 49% of consumers are willing to pay more for locally made products, reflecting a rising demand for authenticity and trust, while 52% are willing to pay a premium for convenience, indicating that time-saving solutions are becoming increasingly important in purchase decisions.
- Rise of Social Commerce: Over 53% of consumers are purchasing through social platforms, with 22% buying directly via TikTok Shop; notably, in China, livestreaming accounts for 70% of beauty sales, underscoring the significance of content-driven commerce models.
- Increased AI Influence: More than half of consumers are exploring AI-enabled shopping tools, with 49% already receiving beauty recommendations from generative AI, which not only streamlines decision-making but also enhances brands' competitive advantage within digital ecosystems.
See More
MRI-Simmons and NIQ Join Comscore's Data Partner Network
- Data Partnership Network: MRI-Simmons and NIQ have joined Comscore's Data Partner Network, leveraging Proximic's predictive technology to drive privacy-first contextual activation, enabling advertisers to effectively reach consumers without relying on IDs.
- Market Demand Response: The collaboration combines MRI-Simmons' consumer research with NIQ's retail data to provide context-based targeting solutions that meet the market's need for high-value audiences while adhering to strict privacy standards.
- Enhanced Advertising Performance: Josh Pisano, NIQ's General Manager of Global Media, stated that this partnership will utilize both companies' consumer insights alongside Comscore's media consumption data to help advertisers improve advertising performance and ROI.
- Future Advertising Trends: Jessica Trainor from Proximic emphasized that the future of advertising will be defined by marketers who embrace privacy-first and AI-driven audience targeting innovations, ensuring intelligence, scale, and performance without compromise.
See More
NIQ Launches Global Packaging Strategic Planner Solution
- Global Packaging Tracking Capability: NIQ's newly launched Packaging Strategic Planner Solution offers monthly visibility into packaging performance across over 200 categories, significantly enhancing decision-making for brands and packaging partners, thereby driving revenue growth.
- Innovative EQ2 Metric: The introduction of the EQ2 metric provides a more accurate understanding of packaging performance by accounting for actual volume movement rather than just unit sales, enabling organizations to better assess the market performance of different packaging materials and configurations, thus optimizing product strategies.
- Market Expansion Plan: The solution launches in 10 markets with plans to expand to 30 by the end of 2026, indicating NIQ's commitment to global markets and its strategic positioning in packaging innovation.
- Real-Time Data Advantage: By providing real-time data on a monthly basis, NIQ's solution addresses long-standing data gaps in the industry, allowing brands to quickly identify trends and strengthen relationships with CPG and retail partners.
See More
Niq Global Intelligence Shares Hit Oversold Territory
- Oversold Signal: Niq Global Intelligence plc's ordinary shares hit an RSI of 29.3 on Tuesday, indicating an oversold condition as the stock traded as low as $11.16 per share, suggesting that recent heavy selling may be nearing exhaustion and presenting potential buying opportunities for investors.
- Market Comparison: Compared to the S&P 500 ETF's current RSI of 41.5, NIQ's oversold status could attract bullish investors looking for entry points, potentially leading to a rebound in the stock's price.
- Price Fluctuation Range: NIQ shares have a 52-week low of $10.29 and a high of $20.39, with the latest trade at $11.23, indicating that the stock is hovering at a low level, which may present rebound potential.
- Investor Attention: As market interest in NIQ shares increases, investors may closely monitor its performance to assess whether to invest in the oversold condition, thereby capitalizing on potential market opportunities.
See More
NIQ Launches AI-Driven Analytics Tool Ask Arthur
- Enhanced AI Capabilities: NIQ has launched the AI-driven analytics tool Ask Arthur on its Discover platform, designed to transform complex data into decision-ready insights, enabling brands and retailers to extract value from data more rapidly.
- Rapid Decision Support: By shortening the analytical process from days to minutes, Ask Arthur allows users to quickly identify key drivers behind data changes, thereby accelerating decision-making and enhancing market responsiveness.
- Client Feedback Focus: During the beta phase, NIQ will concentrate on driving client adoption and gathering real-world feedback to continuously enhance Ask Arthur's features, ensuring it meets user needs and improves the overall experience.
- Future Development Plans: NIQ plans to expand Ask Arthur's capabilities in the coming months, including the introduction of a chat-based experience, further enhancing users' ability to uncover insights within complex data and advancing the tool's intelligence.
See More
NIQ Launches AI-Driven Analytics Tool Ask Arthur
- Enhanced AI Capabilities: NIQ has launched the AI-driven analytics tool Ask Arthur on its Discover platform, designed to shorten complex data analysis processes from days to minutes, thereby enabling brands and retailers to make quicker decisions.
- Decision Support Improvement: By providing insights into key drivers and shareable narratives, Ask Arthur allows users to transition from understanding data to clear action recommendations, enhancing client competitiveness in rapidly changing markets.
- Client Feedback-Driven Enhancements: During the beta phase, NIQ will focus on driving client adoption and gathering real-world feedback to continuously enhance Ask Arthur's features, ensuring it meets market needs and improves user experience.
- Future Development Plans: NIQ plans to expand Ask Arthur's capabilities in the coming months, including the introduction of a chat-based experience, further advancing the development of an intelligent AI agent that helps users uncover insights faster and navigate complex data.
See More
Global Beauty Market Accelerates Digital Transformation
- Market Growth Drivers: The global beauty market grew 10% year-over-year, with e-commerce expanding six times faster than in-store sales, indicating a profound impact of digital transformation on the industry, prompting brands to reassess their channel strategies to adapt to this shift.
- Changing Consumer Preferences: 49% of consumers are willing to pay more for locally made products, reflecting a rising demand for authenticity and trust, while 52% are willing to pay a premium for convenience, indicating that time-saving solutions are becoming increasingly important in purchase decisions.
- Rise of Social Commerce: Over 53% of consumers are purchasing through social platforms, with 22% buying directly via TikTok Shop; notably, in China, livestreaming accounts for 70% of beauty sales, underscoring the significance of content-driven commerce models.
- Increased AI Influence: More than half of consumers are exploring AI-enabled shopping tools, with 49% already receiving beauty recommendations from generative AI, which not only streamlines decision-making but also enhances brands' competitive advantage within digital ecosystems.
See More
MRI-Simmons and NIQ Join Comscore's Data Partner Network
- Data Partnership Network: MRI-Simmons and NIQ have joined Comscore's Data Partner Network, leveraging Proximic's predictive technology to drive privacy-first contextual activation, enabling advertisers to effectively reach consumers without relying on IDs.
- Market Demand Response: The collaboration combines MRI-Simmons' consumer research with NIQ's retail data to provide context-based targeting solutions that meet the market's need for high-value audiences while adhering to strict privacy standards.
- Enhanced Advertising Performance: Josh Pisano, NIQ's General Manager of Global Media, stated that this partnership will utilize both companies' consumer insights alongside Comscore's media consumption data to help advertisers improve advertising performance and ROI.
- Future Advertising Trends: Jessica Trainor from Proximic emphasized that the future of advertising will be defined by marketers who embrace privacy-first and AI-driven audience targeting innovations, ensuring intelligence, scale, and performance without compromise.
See More
NIQ Launches Global Packaging Strategic Planner Solution
- Global Packaging Tracking Capability: NIQ's newly launched Packaging Strategic Planner Solution offers monthly visibility into packaging performance across over 200 categories, significantly enhancing decision-making for brands and packaging partners, thereby driving revenue growth.
- Innovative EQ2 Metric: The introduction of the EQ2 metric provides a more accurate understanding of packaging performance by accounting for actual volume movement rather than just unit sales, enabling organizations to better assess the market performance of different packaging materials and configurations, thus optimizing product strategies.
- Market Expansion Plan: The solution launches in 10 markets with plans to expand to 30 by the end of 2026, indicating NIQ's commitment to global markets and its strategic positioning in packaging innovation.
- Real-Time Data Advantage: By providing real-time data on a monthly basis, NIQ's solution addresses long-standing data gaps in the industry, allowing brands to quickly identify trends and strengthen relationships with CPG and retail partners.
See More
Niq Global Intelligence Shares Hit Oversold Territory
- Oversold Signal: Niq Global Intelligence plc's ordinary shares hit an RSI of 29.3 on Tuesday, indicating an oversold condition as the stock traded as low as $11.16 per share, suggesting that recent heavy selling may be nearing exhaustion and presenting potential buying opportunities for investors.
- Market Comparison: Compared to the S&P 500 ETF's current RSI of 41.5, NIQ's oversold status could attract bullish investors looking for entry points, potentially leading to a rebound in the stock's price.
- Price Fluctuation Range: NIQ shares have a 52-week low of $10.29 and a high of $20.39, with the latest trade at $11.23, indicating that the stock is hovering at a low level, which may present rebound potential.
- Investor Attention: As market interest in NIQ shares increases, investors may closely monitor its performance to assess whether to invest in the oversold condition, thereby capitalizing on potential market opportunities.
See More
NIQ Launches AI-Driven Analytics Tool Ask Arthur
- Enhanced AI Capabilities: NIQ has launched the AI-driven analytics tool Ask Arthur on its Discover platform, designed to transform complex data into decision-ready insights, enabling brands and retailers to extract value from data more rapidly.
- Rapid Decision Support: By shortening the analytical process from days to minutes, Ask Arthur allows users to quickly identify key drivers behind data changes, thereby accelerating decision-making and enhancing market responsiveness.
- Client Feedback Focus: During the beta phase, NIQ will concentrate on driving client adoption and gathering real-world feedback to continuously enhance Ask Arthur's features, ensuring it meets user needs and improves the overall experience.
- Future Development Plans: NIQ plans to expand Ask Arthur's capabilities in the coming months, including the introduction of a chat-based experience, further enhancing users' ability to uncover insights within complex data and advancing the tool's intelligence.
See More
NIQ Launches AI-Driven Analytics Tool Ask Arthur
- Enhanced AI Capabilities: NIQ has launched the AI-driven analytics tool Ask Arthur on its Discover platform, designed to shorten complex data analysis processes from days to minutes, thereby enabling brands and retailers to make quicker decisions.
- Decision Support Improvement: By providing insights into key drivers and shareable narratives, Ask Arthur allows users to transition from understanding data to clear action recommendations, enhancing client competitiveness in rapidly changing markets.
- Client Feedback-Driven Enhancements: During the beta phase, NIQ will focus on driving client adoption and gathering real-world feedback to continuously enhance Ask Arthur's features, ensuring it meets market needs and improves user experience.
- Future Development Plans: NIQ plans to expand Ask Arthur's capabilities in the coming months, including the introduction of a chat-based experience, further advancing the development of an intelligent AI agent that helps users uncover insights faster and navigate complex data.
See More
