Deckers Outdoor Shares Plunge 50% in 2025 Amid Tariff Pressures
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jan 07 2026
0mins
Should l Buy DECK?
Source: NASDAQ.COM
- Performance Decline: Deckers Outdoor's stock plummeted by approximately 50% in 2025, primarily due to tariffs on imported products from Asia, which forced the company to raise prices, and despite popular brands like Hoka and Ugg, its growth rate has slowed amid worsening economic conditions.
- Sales Growth Weakness: For the quarter ending September 30, 2025, Deckers reported net sales of $1.4 billion, reflecting only a 9% year-over-year increase, down from over 20% growth a year earlier, diminishing its attractiveness to growth investors.
- Valuation Appeal: With a current price-to-earnings ratio of 16, significantly lower than the S&P 500 average of 25, Deckers may present a buying opportunity for long-term investors, especially if economic conditions improve, potentially leading to a stock rebound.
- Market Outlook Uncertain: Deckers did not make the Motley Fool Stock Advisor's list of the top 10 stocks, indicating a cautious market sentiment regarding its future performance, prompting investors to carefully assess its investment value.
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Analyst Views on DECK
Wall Street analysts forecast DECK stock price to rise
20 Analyst Rating
8 Buy
9 Hold
3 Sell
Hold
Current: 117.350
Low
90.00
Averages
124.00
High
161.00
Current: 117.350
Low
90.00
Averages
124.00
High
161.00
About DECK
Deckers Outdoor Corporation designs, markets, and distributes footwear, apparel, and accessories developed for both everyday casual lifestyle use and high-performance activities. Its segments include UGG brand, HOKA brand and Other brands. The UGG brand segment provides premium footwear, apparel and accessories. The HOKA brand segment’s products include running, trail, hiking, fitness, and lifestyle footwear offerings, as well as select apparel and accessories. Its Other brands segment consists of Teva brand, AHNU brand, and Koolaburra brand. Its Teva brand includes a variety of footwear options, from classic sandals and shoes to boots. The Koolaburra brand is a casual footwear fashion line that uses plush materials. Its AHNU brand’s footwear products fuse high-performance technology for everyday wear. Its portfolio of brands includes UGG, HOKA, Teva, and AHNU. It sells its products through domestic and international retailers and international distributors in its wholesale channel.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Financial Health Status: Crocs successfully retired $128 million in debt and repurchased 10% of its outstanding shares in 2025, indicating strong cash flow and highlighting its potential for future growth.
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- Limited Edition Design: The Tasman Albite limited edition features only 2,000 pairs with handmade leather whipstitching, emphasizing traditional craftsmanship, which is expected to attract consumers seeking uniqueness and elevate brand prestige.
- Global Market Positioning: UGG®'s strategic global market presence, combined with the launch of new products, aims to solidify its leadership in the fashion and comfort sectors, driving long-term brand growth.
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- Acadia Healthcare Outlook: Einhorn is also optimistic about Acadia Healthcare, suggesting that the return of a former successful CEO could help revive the stock, which has fallen from $80 to $13 in recent years, with potential for it to rebound significantly in the coming years.
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