Coca Cola Shares Up 0.26% to $78.89
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 9 hours ago
0mins
Should l Buy KO?
Moderately bullish activity in Coca Cola (KO), with shares up 20c, or 0.26%, near $78.89. Options volume relatively light with 31k contracts traded and calls leading puts for a put/call ratio of 0.67, compared to a typical level near 0.69. Implied volatility (IV30) is higher by 0.8 points near 19.79,in the top quartile of the past year, suggesting an expected daily move of $0.98. Put-call skew flattened, suggesting a modestly bullish tone.
Trade with 70% Backtested Accuracy
Stop guessing "Should I Buy KO?" and start using high-conviction signals backed by rigorous historical data.
Sign up today to access powerful investing tools and make smarter, data-driven decisions.
Analyst Views on KO
Wall Street analysts forecast KO stock price to rise
14 Analyst Rating
13 Buy
1 Hold
0 Sell
Strong Buy
Current: 78.680
Low
71.00
Averages
79.33
High
85.00
Current: 78.680
Low
71.00
Averages
79.33
High
85.00
About KO
The Coca-Cola Company is a beverage company. The Company's segments include Europe, Middle East and Africa; Latin America; North America; Asia Pacific; Global Ventures; and Bottling Investments. It sells multiple brands across several beverage categories worldwide. Its portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Its water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Its juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. It operates in two lines of business: concentrate operations and finished product operations. Its concentrate operations sell beverage concentrates, syrups, including fountain syrups, and certain finished beverages to authorized bottling operations. Its finished product operations sell sparkling soft drinks and a variety of other finished beverages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Coca-Cola: Steady Growth and Leadership Changes
- Leadership Changes: COO Henrique Braun will become CEO on March 31, and the new Chief Digital Officer, Sedef Salıngan Şahin, will focus on enhancing execution and consumer responsiveness through digital strategy, thereby strengthening Coca-Cola's competitive edge in a rapidly evolving market.
- Significant Brand Power: Coca-Cola's products are ubiquitous globally, and its strong brand influence, coupled with a diversified portfolio including sports drinks and coffee, has maintained consumer loyalty, enabling the company to adapt effectively to market changes.
- Stable Dividend Returns: As a Dividend King with over 50 consecutive years of dividend payments, Coca-Cola currently pays $0.51 per share quarterly, with a history of steady increases, making it a reliable choice for income investors and showcasing the company's commitment to shareholder returns.
- Strong Cash Flow: Coca-Cola's robust free cash flow not only funds consistent dividend payments but also supports strategic acquisitions, which, while infrequent, significantly enhance shareholder value, ensuring the company's continued expansion in a low-growth environment.
See More
Berkshire Hathaway Reveals New Investment Positions
- New Investment Disclosure: Berkshire Hathaway disclosed a new position of 5,065,744 shares in The New York Times Co (NYSE:NYT) for Q4 2025, indicating a sustained interest in the media sector.
- Liberty Media Ecosystem Adjustment: In its 13F filing, Berkshire clarified its holdings within the restructured Liberty Media ecosystem, including 3,018,555 shares of Liberty Formula One (NASDAQ:FWONK), reflecting confidence in the racing business.
- Portfolio Changes Overview: The Q4 13F report revealed changes in Berkshire's existing stock holdings, particularly notable reductions in certain stocks, indicating a dynamic adjustment in its investment strategy.
- Apple Holdings Dynamics: Although Berkshire reduced its stake in Apple once again, it remains the largest position in its investment portfolio, demonstrating a long-term bullish outlook on the technology sector.
See More
Analysis of High-Yield Stocks in Consumer Goods
- Conagra Overview: Conagra Brands (CAG) owns strong brands like Birds Eye and Marie Callender's, having paid dividends annually since 1976, with a current annual dividend of $1.40 per share yielding 7%, indicating its market attractiveness.
- Market Challenges and Response: Despite facing economic challenges with a 3% year-over-year decline in non-GAAP sales, Conagra's frozen meals and snacks are holding or gaining market share, suggesting potential for long-term sales growth.
- Coca-Cola's Strong Branding: Coca-Cola (KO) boasts numerous brands and has increased its dividend for 63 consecutive years, with a current annual dividend of $2.04 per share yielding 2.6%, reflecting its stable profitability and market position.
- Pricing Power and Market Share: Even in a challenging economy, Coca-Cola continues to gain market share in the non-alcoholic beverage sector, having paid $8.8 billion in dividends last year, supported by adjusted free cash flow of $11.4 billion, ensuring dividend sustainability.
See More
Coca-Cola Appoints New CEO Henrique Braun Effective March 31
- Leadership Change: Coca-Cola has appointed current COO Henrique Braun as the new CEO effective March 31, aiming to drive the company’s competitiveness in a rapidly changing consumer market through a fresh leadership approach.
- Digital Strategy Enhancement: The company has created a new Chief Digital Officer position, held by Sedef Salıngan Şahin, focusing on improving execution and efficiency of digital strategies, thereby enhancing Coca-Cola's responsiveness to changing consumer demands and solidifying its market position.
- Stable Dividend Payments: Coca-Cola has paid dividends for over 60 consecutive years, currently distributing $0.51 per share quarterly, reflecting its strong free cash flow and commitment to shareholders, which attracts income-focused investors.
- Future Growth Expectations: The company anticipates a growth rate of 4% to 5% by 2026; while this growth is modest, it, combined with stable dividends and share repurchase plans, positions Coca-Cola's stock as a foundational holding in long-term investment portfolios.
See More
Cotti Coffee's Expansion Challenges European Market
- Increased Market Competition: Cotti Coffee's plan to launch a low-cost, digital-first coffee model across Western Europe and the UK is expected to pressure established chains like Starbucks and Costa Coffee, potentially leading to a redistribution of market share.
- Rapid Expansion Strategy: Since entering the European market in 2025, Cotti Coffee has opened stores in cities like Paris and Cologne, with plans to debut in London in 2026, showcasing its ambitious global expansion strategy.
- Innovative Business Model: By utilizing small pickup-oriented stores and app-based ordering combined with aggressive discounting, Cotti Coffee aims to attract value-seeking consumers, posing a threat to independent cafés and high-end roasters.
- Global Network Advantage: With over 14,000 outlets across 28 countries, Cotti Coffee's extensive global network enables rapid market entry and scale advantages, further solidifying its position as a major global value-focused coffee player.
See More
Dividend Stocks to Consider Amid Market Volatility in 2026
- Target's Performance: Target (TGT), a Dividend King, has raised its dividend for 50 consecutive years, currently paying $4.56 with a 4% yield, significantly higher than the S&P 500's 1.1%, indicating a strong commitment to dividend growth; despite recent revenue challenges, the appointment of a new CEO may signal a turning point.
- Valuation Appeal: Target's stock trades at 14 times forward earnings, down from over 17 times a year ago, suggesting that investors might find this an attractive entry point for potential recovery while benefiting from passive income.
- Coca-Cola's Stability: Coca-Cola (KO) is also a Dividend King, offering a $2.04 dividend with a 2.5% yield, supported by robust free cash flow that ensures long-term dividend payments, appealing to income-focused investors.
- Brand Advantage: Coca-Cola's strong brand power and competitive edge continue to drive earnings growth, with a forward P/E ratio of about 24 times considered reasonable in the current market, allowing investors to earn passive income simply by holding the stock.
See More
Coca-Cola: Steady Growth and Leadership Changes
- Leadership Changes: COO Henrique Braun will become CEO on March 31, and the new Chief Digital Officer, Sedef Salıngan Şahin, will focus on enhancing execution and consumer responsiveness through digital strategy, thereby strengthening Coca-Cola's competitive edge in a rapidly evolving market.
- Significant Brand Power: Coca-Cola's products are ubiquitous globally, and its strong brand influence, coupled with a diversified portfolio including sports drinks and coffee, has maintained consumer loyalty, enabling the company to adapt effectively to market changes.
- Stable Dividend Returns: As a Dividend King with over 50 consecutive years of dividend payments, Coca-Cola currently pays $0.51 per share quarterly, with a history of steady increases, making it a reliable choice for income investors and showcasing the company's commitment to shareholder returns.
- Strong Cash Flow: Coca-Cola's robust free cash flow not only funds consistent dividend payments but also supports strategic acquisitions, which, while infrequent, significantly enhance shareholder value, ensuring the company's continued expansion in a low-growth environment.
See More
Berkshire Hathaway Reveals New Investment Positions
- New Investment Disclosure: Berkshire Hathaway disclosed a new position of 5,065,744 shares in The New York Times Co (NYSE:NYT) for Q4 2025, indicating a sustained interest in the media sector.
- Liberty Media Ecosystem Adjustment: In its 13F filing, Berkshire clarified its holdings within the restructured Liberty Media ecosystem, including 3,018,555 shares of Liberty Formula One (NASDAQ:FWONK), reflecting confidence in the racing business.
- Portfolio Changes Overview: The Q4 13F report revealed changes in Berkshire's existing stock holdings, particularly notable reductions in certain stocks, indicating a dynamic adjustment in its investment strategy.
- Apple Holdings Dynamics: Although Berkshire reduced its stake in Apple once again, it remains the largest position in its investment portfolio, demonstrating a long-term bullish outlook on the technology sector.
See More
Analysis of High-Yield Stocks in Consumer Goods
- Conagra Overview: Conagra Brands (CAG) owns strong brands like Birds Eye and Marie Callender's, having paid dividends annually since 1976, with a current annual dividend of $1.40 per share yielding 7%, indicating its market attractiveness.
- Market Challenges and Response: Despite facing economic challenges with a 3% year-over-year decline in non-GAAP sales, Conagra's frozen meals and snacks are holding or gaining market share, suggesting potential for long-term sales growth.
- Coca-Cola's Strong Branding: Coca-Cola (KO) boasts numerous brands and has increased its dividend for 63 consecutive years, with a current annual dividend of $2.04 per share yielding 2.6%, reflecting its stable profitability and market position.
- Pricing Power and Market Share: Even in a challenging economy, Coca-Cola continues to gain market share in the non-alcoholic beverage sector, having paid $8.8 billion in dividends last year, supported by adjusted free cash flow of $11.4 billion, ensuring dividend sustainability.
See More
Coca-Cola Appoints New CEO Henrique Braun Effective March 31
- Leadership Change: Coca-Cola has appointed current COO Henrique Braun as the new CEO effective March 31, aiming to drive the company’s competitiveness in a rapidly changing consumer market through a fresh leadership approach.
- Digital Strategy Enhancement: The company has created a new Chief Digital Officer position, held by Sedef Salıngan Şahin, focusing on improving execution and efficiency of digital strategies, thereby enhancing Coca-Cola's responsiveness to changing consumer demands and solidifying its market position.
- Stable Dividend Payments: Coca-Cola has paid dividends for over 60 consecutive years, currently distributing $0.51 per share quarterly, reflecting its strong free cash flow and commitment to shareholders, which attracts income-focused investors.
- Future Growth Expectations: The company anticipates a growth rate of 4% to 5% by 2026; while this growth is modest, it, combined with stable dividends and share repurchase plans, positions Coca-Cola's stock as a foundational holding in long-term investment portfolios.
See More
Cotti Coffee's Expansion Challenges European Market
- Increased Market Competition: Cotti Coffee's plan to launch a low-cost, digital-first coffee model across Western Europe and the UK is expected to pressure established chains like Starbucks and Costa Coffee, potentially leading to a redistribution of market share.
- Rapid Expansion Strategy: Since entering the European market in 2025, Cotti Coffee has opened stores in cities like Paris and Cologne, with plans to debut in London in 2026, showcasing its ambitious global expansion strategy.
- Innovative Business Model: By utilizing small pickup-oriented stores and app-based ordering combined with aggressive discounting, Cotti Coffee aims to attract value-seeking consumers, posing a threat to independent cafés and high-end roasters.
- Global Network Advantage: With over 14,000 outlets across 28 countries, Cotti Coffee's extensive global network enables rapid market entry and scale advantages, further solidifying its position as a major global value-focused coffee player.
See More
Dividend Stocks to Consider Amid Market Volatility in 2026
- Target's Performance: Target (TGT), a Dividend King, has raised its dividend for 50 consecutive years, currently paying $4.56 with a 4% yield, significantly higher than the S&P 500's 1.1%, indicating a strong commitment to dividend growth; despite recent revenue challenges, the appointment of a new CEO may signal a turning point.
- Valuation Appeal: Target's stock trades at 14 times forward earnings, down from over 17 times a year ago, suggesting that investors might find this an attractive entry point for potential recovery while benefiting from passive income.
- Coca-Cola's Stability: Coca-Cola (KO) is also a Dividend King, offering a $2.04 dividend with a 2.5% yield, supported by robust free cash flow that ensures long-term dividend payments, appealing to income-focused investors.
- Brand Advantage: Coca-Cola's strong brand power and competitive edge continue to drive earnings growth, with a forward P/E ratio of about 24 times considered reasonable in the current market, allowing investors to earn passive income simply by holding the stock.
See More
